---
title: "Search terms — dickies work pants - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/dickies-work-pants/search-terms"
last_updated: "2026-08-11T22:18:39.726Z"
locale: en
meta:
  description: "Niche score 53/100 · $347K/yr market · 2.8M searches/yr · $40.38 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $347K/yr market · 2.8M searches/yr · $40.38 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dickies work pants - Flapen"
---

# **dickies work pants**

**Worth a look**

Shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Market size 53Growth 32Conversion 4Competition 98Returns 32Price range 87Avg price 95Brand share 62Review moat 21Quality gap 57

**Competition**

**Incredible****9%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$40.38**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.33–$104.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$347K**

$347K/yr · 2.8M searches

**Growth**

**Okay****+5.2%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****4.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Bad****11,284.2**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## Search terms