---
title: "Dickies Backpack — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/dickies-backpack"
last_updated: "2026-08-11T21:18:40.842Z"
locale: en
meta:
description: "Niche score 37/100 · $12K/yr market · 64K searches/yr · $36.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $12K/yr market · 64K searches/yr · $36.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dickies Backpack — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **dickies backpack**
**Skip it**
A small market ($12K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 25Conversion 6Competition 83Returns 30Price range 95Avg price 95Brand share 24Review moat 24Quality gap 35
**Avg price**
**Incredible****$36.90**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.54–$95.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-0.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****6,455.17**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$12K**
$12K/yr · 64K searches
According to Flapen's Amazon United States niche tracking, dickies backpack is a $12K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 37/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dickies backpack market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$28K–$37K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#871**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **81%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**18 **▲rising
**Sellers**
**98**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 78%
**Open market**
**8%**
- Dickies64% - Carhartt16% - JanSport7% - SUPACOOL2% - Goloni1% - EASTPAK1% - Open — no brand owns it (12 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -0.8% search growth over the last 90 days.
12K8KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 7.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/dickies-backpack/trend)
## **Top dickies backpack search terms**
- **dickies backpack**55K/yr+4.7%0.8% conv. - **dickies backpack for men**4K/yr-40.0%1.2% conv. - **backpack dickies**3K/yr-12.4%0.2% conv. - **dickies backpack for school**1K/yr-40.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/dickies-backpack/search-terms)
## **Top dickies backpack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3536%$7079%$1K12%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dickies Large Laptop Backpack for Men Women Water Resistant College Computer Bag for School Travel Work Fits 15.6 Inch Notebook (Black)**Dickies**$36.17**4.2★319 rev](https://www.amazon.com/dp/B09BP6LFSB) [2**Dickies Essential Backpack SYCAMORE AL**Dickies**$30.55**4.7★179 rev](https://www.amazon.com/dp/B0CB9CLTQR) [3**Dickies Essential Backpack BLACK AL**Dickies**$33.57**4.7★179 rev](https://www.amazon.com/dp/B0CB9DRD46) [4**Carhartt 21L Classic Laptop Backpack Water-Resistant Pack W/ 15 Laptop Sleeve and Organizational Compartments Port**Carhartt**$43.90**4.6★2,179 rev](https://www.amazon.com/dp/B0CJZ78YZG) [5**Dickies Duck Canvas Backpack Black**Dickies**$61.11**0.0★0 rev](https://www.amazon.com/dp/B09CK8XP2R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dickies Essential Backpack Khaki One Size**Dickies**$33.11**179 rev1y ago](https://www.amazon.com/dp/B0FF5F8XHN) [**Goloni Backpack for Men Women Travel Laptop Backpack Water Resistant 17.3 Inch USB Charging Backpack Large Capacity Work Commute Bag Black**Goloni**$19.53**301 rev1y ago](https://www.amazon.com/dp/B0DX6S1867) [**Carhartt 25L Classic Laptop Backpack Durable Water-Resistant Pack W/ 16 Laptop Sleeve and Multiple Organizational Compartments Carhartt Brown**Carhartt**$60.98**1,202 rev2y ago](https://www.amazon.com/dp/B0CVSG8TB1) [**Carhartt 25L Classic Laptop Backpack Durable Water-Resistant Pack W/ 16 Laptop Sleeve and Multiple Organizational Compartments Black**Carhartt**$60.76**1,202 rev2y ago](https://www.amazon.com/dp/B0CVSGZCHP) [**Carhartt 21L Classic Laptop Backpack Water-Resistant Pack W/ 15 Laptop Sleeve and Organizational Compartments Port**Carhartt**$43.90**2,179 rev2y ago](https://www.amazon.com/dp/B0CJZ78YZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dickies Essential Backpack Khaki One Size**Dickies**$33.11**4.7★**▲ 194%**](https://www.amazon.com/dp/B0FF5F8XHN) [**Goloni Backpack for Men Women Travel Laptop Backpack Water Resistant 17.3 Inch USB Charging Backpack Large Capacity Work Commute Bag Black**Goloni**$19.53**4.7★**▲ 153%**](https://www.amazon.com/dp/B0DX6S1867) [**Dickies Essential Backpack SYCAMORE AL**Dickies**$30.55**4.7★**▲ 150%**](https://www.amazon.com/dp/B0CB9CLTQR) [**Dickies Essential Backpack WHITE AL**Dickies**$30.68**4.7★**▲ 131%**](https://www.amazon.com/dp/B0CB99NF8D) [**Dickies Essential Backpack BROWN DUCK AL**Dickies**$28.18**4.7★**▲ 126%**](https://www.amazon.com/dp/B0CB9CMBTR)
**~~View all trending →~~**
## **What buyers say about dickies backpack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Amazing quality”*
**Value For Money**12%
*“Good for the price”*
**Durability**12%
*“The material feels durable”*
**Size-Overall**10%
*“is the perfect size for travel”*
**Strength**7%
*“Sturdy and stylish”*
**Storage Capacity**5%
*“Lots of storage”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Portability**3%
*“it was perfect for my carry on”*
**Comfort-Overall**3%
*“Light weight and comfortable”*
**Material Quality**3%
*“The material is beautiful”*
### **What buyers complain about **
**Size-Overall**21%
*“Size 🤏 Way too small”*
**Durability**14%
*“came apart”*
**Quality-Overall**10%
*“Cheaply Made”*
**Zipper Quality**6%
*“Zippers are hard to use”*
**Strap/String Quality**5%
*“Straps arent comfortable”*
**Material Quality**3%
*“The material is cheap”*
**Value For Money**2%
*“Could be cheaper”*
**Smell**2%
*“A slight smell”*
**Weight Heavy**2%
*“It's heavier than I had hoped”*
**Strength**2%
*“Feels kind of flimsy”*
### **Top return reasons **
**Size-Overall**67%
**Pockets/Compartments**5%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Value For Money**3%
**Quality-Overall**2%
**Zipper Quality**2%
**Color**2%
**Weight Heavy**2%
**Storage Capacity**1%
## **Common questions**
- **Is dickies backpack profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 47 tracked products. 90-day search growth is -0.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the dickies backpack niche?**
- 18 brands and 98 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in dickies backpack?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.6%.
- **When does demand for dickies backpack peak?**
- Demand peaks in Jul–Aug; the busiest month runs 7.7× the quietest.
- **What does it cost to enter the dickies backpack niche?**
- Listings span $17.54–$95.58; the average listing price is $36.90 (sweet spot $15–$100). The average incumbent carries 6,455 reviews — the moat a new listing must climb.
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