---
title: "Devil Wings — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/devil-wings"
last_updated: "2026-08-11T20:27:24.725Z"
locale: en
meta:
description: "Niche score 44/100 · $36K/yr market · 153K searches/yr · $22.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $36K/yr market · 153K searches/yr · $22.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Devil Wings — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **devil wings**
**Skip it**
A small market ($36K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 13Conversion 13Competition 58Returns 10Price range 85Avg price 94Brand share 80Review moat 85Quality gap 81
**Avg price**
**Great****$22.44**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****295.38**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$5.59–$82.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$36K**
$36K/yr · 153K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, devil wings is a $36K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **devil wings market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$56K–$67K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#2,232**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **56%**
- **Out of stock**
- **18.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**55%**
Top 20: 94%
**Top-5 click share**
**50%**
Top 20: 86%
**Open market**
**39%**
- Lauthen.S14% - elope13% - BaronHong10% - HOMELEX10% - KORURACLUB8% - whitefeather6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
30K20KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 41.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/devil-wings/trend)
## **Top devil wings search terms**
- **devil wings**60K/yr+12.7%1.0% conv. - **red angel wings**23K/yr-52.3%1.0% conv. - **red wings costume**29K/yr-47.5%1.2% conv. - **red feather wings**8K/yr-7.8%0.9% conv. - **red bird wings**6K/yr+4.6%0.0% conv. - **red devil wings**12K/yr+12.4%0.9% conv. - **devil wings adult**9K/yr-54.6%1.8% conv. - **red wings adult**5K/yr-49.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/devil-wings/search-terms)
## **Top devil wings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lauthen.S Belly Dance Isis Wings with Sticks Women Angel Wings Halloween Costume Carnival Cape Outfit Red**Lauthen.S**$19.81**4.6★107 rev](https://www.amazon.com/dp/B0D5YXTXQP) [2**elope Half Angel and Half Devil Kit - Velour Headband with Wings - Red**elope**$9.90**4.0★24 rev](https://www.amazon.com/dp/B09HYSKSZG) [3**Feather Shawl for Women - Swan Feathers Collar Halloween Crow Cape Witch Costume Accessories**HOMELEX**$21.92**4.3★91 rev](https://www.amazon.com/dp/B0BYRRVLTN) [4**BaronHong Halloween Mardi Gras Costume Cosplay Demon Dragon Wings for Adult(black M)**BaronHong**$26.76**4.2★492 rev](https://www.amazon.com/dp/B07MCR92FM) [5**KORURACLUB Wings cosplay halloween bat wings Devil wings clothing Accessories bat wings**KORURACLUB**$19.72**4.3★103 rev](https://www.amazon.com/dp/B0DJKKF64M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Angel Feather Wings for Adults Angel Wings for Girls Fairy Angel Costume for Women Halloween Dress Up Party Favor (Red)**leasote**$5.59**1 rev9mo ago](https://www.amazon.com/dp/B0FT6QNYWX) [**whitefeather Feather Angel Wings with Halo Headband Adult Costume Accessories Lightweight Adjustable Fairy Wings for Cosplay (red-1.96ft)**whitefeather**$14.80**92 rev10mo ago](https://www.amazon.com/dp/B0FPC13813) [**fulasiteu Red Devil Wings 31.5 Inch Adult Devil Angel Wings Headband Wand for Adult Women Halloween Christmas Party Decoration Costumes**fulasiteu**$15.30**99 rev11mo ago](https://www.amazon.com/dp/B0FKT8RVDC) [**quescu 3pcs Devil Costume Set Devil Wings Devil Horn Headband Pitchfork for Halloween Dress Up Cosplay Accessories Party Favor**quescu**$17.15**10 rev1y ago](https://www.amazon.com/dp/B0FDQQBWXH) [**Angel Wings and Halo Headband for Women Adults - White Chiffon Fairy Wings Elegant Costume Accessories for Halloween Christmas Party Cosplay**CRTEPST**$34.88**64 rev1y ago](https://www.amazon.com/dp/B0F9YNZ372)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**elope Half Angel and Half Devil Kit - Velour Headband with Wings - Red**elope**$9.90**4.0★**▲ 621%**](https://www.amazon.com/dp/B09HYSKSZG) [**Feather Shawl for Women - Swan Feathers Collar Halloween Crow Cape Witch Costume Accessories**HOMELEX**$21.92**4.3★**▲ 588%**](https://www.amazon.com/dp/B0BYRRVLTN) [**Nackiy Long Black Opera Gloves for Women 1920s Satin Stretchy Elbow Length Party Gloves Costumes Bridal 20inch**Nackiy**$6.66**4.4★**▲ 492%**](https://www.amazon.com/dp/B0B8HKW6MD) [**quescu 3pcs Devil Costume Set Devil Wings Devil Horn Headband Pitchfork for Halloween Dress Up Cosplay Accessories Party Favor**quescu**$17.15**4.8★**▲ 468%**](https://www.amazon.com/dp/B0FDQQBWXH) [**Lauthen.S Belly Dance Isis Wings with Sticks Women Angel Wings Halloween Costume Carnival Cape Outfit Red**Lauthen.S**$19.81**4.6★**▲ 459%**](https://www.amazon.com/dp/B0D5YXTXQP)
**~~View all trending →~~**
## **What buyers say about devil wings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Easy to put in the quality is great you can reuse it”*
**Comfort-Overall**13%
*“Very comfortable too”*
**Size-Overall**13%
*“Great fit”*
**Value For Money**9%
*“worth the money”*
**Soft Feel**6%
*“Soft”*
**Advertised Vs Actual Product**4%
*“The wings operate as they advertise”*
**Durability**4%
*“doesnt feel like its going to fall apart”*
**Shape/Style**4%
*“Still gives that elegant appeal”*
**Material Quality**3%
*“The material was comfortable and soft”*
**Stitch/Finish/Polish**3%
*“They completed the look perfectly”*
### **What buyers complain about **
**Quality-Overall**20%
*“Bad quality gloves”*
**Durability**19%
*“Literally broke as i was taking it out of the package”*
**Size-Overall**16%
*“Rough and dull, and ill fitting”*
**Gap/Hole**9%
*“Arrived with a hole in them”*
**Thickness**8%
*“the fingers are thicker”*
**Strap/String Quality**5%
*“the straps broke within 2 mins of wearing them i tried to re glue them”*
**Adhesion/Stickiness**2%
*“There is a problem in keeping the angel wings spread because they keep on sticking together”*
**Hard Feel**2%
*“Rough and dull, and ill fitting”*
**Advertised Vs Actual Product**2%
*“The halo is about 3/4 inches around so the picture of this is also deceiving”*
### **Top return reasons **
**Size-Overall**44%
**Length**7%
**Material Quality**7%
**Arm Fit**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**5%
**Strap/String Quality**3%
**Color**3%
**Wrist Fit**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is devil wings profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the devil wings niche?**
- 30 brands and 55 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in devil wings?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 9.1% — above our launch gate.
- **When does demand for devil wings peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 41.9× the quietest.
- **What does it cost to enter the devil wings niche?**
- Listings span $5.59–$82.92; the average listing price is $22.44 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.
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