---
title: "Devil May Cry — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/devil-may-cry"
last_updated: "2026-08-11T22:11:49.021Z"
locale: en
meta:
description: "Niche score 47/100 · $101K/yr market · 404K searches/yr · $28.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $101K/yr market · 404K searches/yr · $28.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Devil May Cry — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **devil may cry**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 25Growth 95Conversion 11Competition 16Returns 81Price range 87Avg price 95Brand share 14Review moat 83Quality gap 32
**Growth**
**Incredible****+113.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$28.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.32–$56.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****346.9**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$101K**
$101K/yr · 404K searches
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, devil may cry is a $101K/yr Amazon United States market (404K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **devil may cry market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$84K–$112K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#64,802**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **40%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**2%**
- hahomin45% - Capcom30% - Wolancy11% - Devil May Cry5% - Netflix4% - SONGCHANGJEWELRY3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +113.3% search growth over the last 90 days.
45K35KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/devil-may-cry/trend)
## **Top devil may cry search terms**
- **devil may cry**267K/yr+133.7%0.2% conv. - **devil may cry merch**55K/yr+73.9%0.1% conv. - **devil may cry 5**33K/yr+99.4%1.3% conv. - **devil may cry ps4**12K/yr+54.8%1.8% conv. - **devil may cry ps5**13K/yr+35.6%2.1% conv. - **devil may cry 5 ps5**7K/yr+102.5%1.6% conv. - **devil may cry merchandise**7K/yr+120.9%0.0% conv. - **devil may cry vergil**4K/yr+133.7%0.0% conv. - **devil may cry hd collection**3K/yr+101.4%2.9% conv. - **devil may cry hd collection ps4**3K/yr+49.4%5.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/devil-may-cry/search-terms)
## **Top devil may cry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$15K30%$30K45%$45K60%$60K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**hahomin DMC Devil Cry 5 Dante Cosplay Necklace Amulet Anime Demon Pendant Jewelry Halloween Costume Accessory (Red One Size)**hahomin**$10.56**4.4★17 rev](https://www.amazon.com/dp/B0F38V3CH7) [2**Devil May Cry 5 Special Edition (PS5)**Capcom**$26.55**4.8★1,435 rev](https://www.amazon.com/dp/B08KKGTP15) [3**Devil May Cry HD Collection - PlayStation 4 Standard Edition**Capcom**$22.55**4.7★1,029 rev](https://www.amazon.com/dp/B0785VL9F6) [4**Mens Retro Trench Steampunk Tailcoat Costume with Gloves Red Long Coat**Wolancy**$42.50**4.0★20 rev](https://www.amazon.com/dp/B0F5GZKJ2T) [5**Mens Retro Trench Steampunk Tailcoat Costume with Gloves Red Long Coat**Wolancy**$41.06**4.0★20 rev](https://www.amazon.com/dp/B0F5GTM1CY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Netflix Devil May Cry Dante Unisex Hoodie - Officially Licensed (US Alpha Medium Regular Regular) Black**Netflix**$56.34**0 rev2mo ago](https://www.amazon.com/dp/B0GXLPCLFG) [**SONGCHANGJEWELRY D.M.C Demon Hunter-Inspired Sword Keychain Dark Fantasy Metal Design with Skull Hilt Gothic Anime Accessory & Fan Collectible Gift**SONGCHANGJEWELRY**$10.32**9 rev8mo ago](https://www.amazon.com/dp/B0FVX466ZM) [**Devil May Cry Dante Heartthrob Officially Licensed T-Shirt**Devil May Cry**$19.38**12 rev1y ago](https://www.amazon.com/dp/B0FCTZ41KT) [**Mens Retro Trench Steampunk Tailcoat Costume with Gloves Red Long Coat**Wolancy**$42.50**20 rev1y ago](https://www.amazon.com/dp/B0F5GZKJ2T) [**Mens Retro Trench Steampunk Tailcoat Costume with Gloves Red Long Coat**Wolancy**$41.06**20 rev1y ago](https://www.amazon.com/dp/B0F5GTM1CY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Netflix Devil May Cry Dante Unisex Hoodie - Officially Licensed (US Alpha Medium Regular Regular) Black**Netflix**$56.34**0.0★**▲ 73%**](https://www.amazon.com/dp/B0GXLPCLFG) [**Mens Retro Trench Steampunk Tailcoat Costume with Gloves Red Long Coat**Wolancy**$41.06**4.0★**▲ 68%**](https://www.amazon.com/dp/B0F5GTM1CY) [**hahomin DMC Devil Cry 5 Dante Cosplay Necklace Amulet Anime Demon Pendant Jewelry Halloween Costume Accessory (Red One Size)**hahomin**$10.56**4.4★**▲ 52%**](https://www.amazon.com/dp/B0F38V3CH7) [**Mens Retro Trench Steampunk Tailcoat Costume with Gloves Red Long Coat**Wolancy**$42.50**4.0★**▲ 52%**](https://www.amazon.com/dp/B0F5GZKJ2T) [**SONGCHANGJEWELRY D.M.C Demon Hunter-Inspired Sword Keychain Dark Fantasy Metal Design with Skull Hilt Gothic Anime Accessory & Fan Collectible Gift**SONGCHANGJEWELRY**$10.32**4.6★**— 1%**](https://www.amazon.com/dp/B0FVX466ZM)
**~~View all trending →~~**
## **What buyers say about devil may cry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**29%
*“My kids love playing this game”*
**Gifting Purpose**25%
*“Christmas gift”*
**Value For Money**18%
*“The price was also amazing for 3 games in 1”*
**Quality-Overall**13%
*“he was especially pleased with the craftsmanship and the detail”*
**Durability**7%
*“it holds up perfectly fine now”*
**Design-Overall**6%
*“Great for crafting or as is”*
### **What buyers complain about **
**Chain/Key Quality**25%
*“Dont waste your money the chain is more expensive than the plastic diamond”*
**Value For Money**25%
*“Waste of money”*
**Weight Heavy**17%
*“its heavier than we would have thought”*
### **Top return reasons **
**Value For Money**20%
**Size-Overall**17%
**Advertised Vs Actual Product**17%
**Defective Material/Parts**7%
**Software/Application**5%
**Functionality-Overall**5%
**Leather Quality**5%
**Material Quality**5%
**Display-Overall**5%
**Gifting Purpose**5%
## **Common questions**
- **Is devil may cry profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +113.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the devil may cry niche?**
- 7 brands and 65 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in devil may cry?**
- Top complaints mined from reviews: Chain/Key Quality, Value For Money, Weight Heavy. The return rate is 1.7%.
- **When does demand for devil may cry peak?**
- Demand peaks in Apr–May; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the devil may cry niche?**
- Listings span $10.32–$56.34; the average listing price is $28.00 (sweet spot $15–$100). The average incumbent carries 347 reviews — the moat a new listing must climb.
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