---
title: "Devil Horns — $232K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/devil-horns"
last_updated: "2026-08-12T02:58:47.348Z"
locale: en
meta:
description: "Niche score 59/100 · $232K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $232K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Devil Horns — $232K/yr Amazon US Niche (2026) - Flapen"
---
# **devil horns**
**Worth a look**
Shows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 44Growth 48Conversion 23Competition 86Returns 20Price range 66Avg price 62Brand share 87Review moat 86Quality gap 81
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Review moat**
**Great****285.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.95–$34.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.48**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+18.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$232K**
$232K/yr · 946K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****6.3%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, devil horns is a $232K/yr Amazon United States market (946K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **devil horns market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$404K–$539K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,388**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**48%**
Top 20: 84%
**Top-5 click share**
**29%**
Top 20: 63%
**Open market**
**48%**
- MOSTORY21% - Parma7711% - FlashingBlinkyLights7% - LUNROUG6% - Qhome4% - PENTA ANGEL4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.7% search growth over the last 90 days.
150K100KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 22.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/devil-horns/trend)
## **Top devil horns search terms**
- **horns**147K/yr+23.4%0.5% conv. - **devil horns**356K/yr+10.3%2.8% conv. - **devil horns headband**88K/yr+25.0%3.2% conv. - **demon horns**64K/yr+5.0%1.3% conv. - **horns headband**51K/yr+1.9%1.4% conv. - **horn headband**33K/yr+14.6%1.1% conv. - **horns costume**27K/yr+22.1%1.5% conv. - **costume horns**16K/yr+35.4%1.3% conv. - **red devil horns**21K/yr+96.6%3.7% conv. - **devil headband**17K/yr+62.0%4.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/devil-horns/search-terms)
## **Top devil horns products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$21K12%$28K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Parma77 Glitter Devil Horns Headband Red Devil Horns Devil Costume for Women Men Girls Halloween Fancy Dress Cosplay Hairband (Red)**Parma77**$6.53**4.4★1,334 rev](https://www.amazon.com/dp/B08FFGK9TL) [2**FlashingBlinkyLights Large Red Devil Horns Light Up Headbands**FlashingBlinkyLights**$19.82**4.5★86 rev](https://www.amazon.com/dp/B0BN71QF1W) [3**LUNROUG Devil Horns Headband black Cosplay Horn Hair Hoop Gothic Beauty Halloween Dress Up Hair Accessories Hairdress for Halloween Christmas Party Dress Up**LUNROUG**$9.69**3.3★128 rev](https://www.amazon.com/dp/B0DYT7831V) [4**Qhome Gothic Antelope Sheep Horn Hoop Headband Forest Animal Aries Exhibition Cosplay Deluxe Costume Horns**Qhome**$19.33**4.5★1,945 rev](https://www.amazon.com/dp/B075734T26) [5**Penta Angel Halloween Evil Horn Hair Clips 4pcs Small Horror Demon Goth Ear Hairpins Hair Barrettes Accessories for Women Adults Props Party Cosplay Costume (Black)**PENTA ANGEL**$5.79**4.6★30 rev](https://www.amazon.com/dp/B0FFG789WY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MOSTORY Black Dragon Horns Headband - Devil Horns Headband for Adult Halloween Costume Party Demon Horn Hairband for Witch Cosplay Gothic Aesthetic Renaissance Renfaire**MOSTORY**$16.22**20 rev10mo ago](https://www.amazon.com/dp/B0FG7NJDQ8) [**MOSTORY Gold Demon Horns Headband - Devil Dragon Horns Headband for Adult Halloween Accessories Dark Horn Hairband for Gothic Cosplay Renaissance Renfaire Costume**MOSTORY**$15.94**20 rev10mo ago](https://www.amazon.com/dp/B0FG7QLHMJ) [**NINLEGA Devil Horns Headband Halloween Headband Red Devil Horns Costume for Women Men Fancy Dress Cosplay Hairband**NINLEGA**$4.95**19 rev11mo ago](https://www.amazon.com/dp/B0FM7TPZ7N) [**Penta Angel Halloween Evil Horn Hair Clips 4pcs Small Horror Demon Goth Ear Hairpins Hair Barrettes Accessories for Women Adults Props Party Cosplay Costume (Black)**PENTA ANGEL**$5.79**30 rev1y ago](https://www.amazon.com/dp/B0FFG789WY) [**LUNROUG Devil Horns Headband black Cosplay Horn Hair Hoop Gothic Beauty Halloween Dress Up Hair Accessories Hairdress for Halloween Christmas Party Dress Up**LUNROUG**$9.69**128 rev1y ago](https://www.amazon.com/dp/B0DYT7831V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Penta Angel Halloween Evil Horn Hair Clips 4pcs Small Horror Demon Goth Ear Hairpins Hair Barrettes Accessories for Women Adults Props Party Cosplay Costume (Black)**PENTA ANGEL**$5.79**4.6★**▲ 382%**](https://www.amazon.com/dp/B0FFG789WY) [**MOSTORY Gold Demon Horns Headband - Devil Dragon Horns Headband for Adult Halloween Accessories Dark Horn Hairband for Gothic Cosplay Renaissance Renfaire Costume**MOSTORY**$15.94**4.4★**▲ 300%**](https://www.amazon.com/dp/B0FG7QLHMJ) [**Devil Horns Heart Sunglasses Rimless Rave Trendy Novelty Halloween Glasses for Women Men Party Funny Eyewear-Red**Hycredi**$9.71**4.5★**▲ 254%**](https://www.amazon.com/dp/B0CDKPH9XT) [**Furimuk Devil Horns Headband Witch Demon Headpiece Cosplay Horn Hair Hoops Gothic Halloween Dress Up for Party Evil Headdress Cosplay Costume Accessory Supplies (Black Meidium)**Furimuk**$10.02**4.1★**▲ 248%**](https://www.amazon.com/dp/B0F9DZ3KTL) [**FlashingBlinkyLights Large Red Devil Horns Light Up Headbands**FlashingBlinkyLights**$19.82**4.5★**▲ 215%**](https://www.amazon.com/dp/B0BN71QF1W)
**~~View all trending →~~**
## **What buyers say about devil horns**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Good quality”*
**Advertised Vs Actual Product**10%
*“As described”*
**Value For Money**10%
*“Worth the price”*
**Noise Level**9%
*“loud enough”*
**Size-Overall**8%
*“snug enough to fit”*
**Ease Of Use**5%
*“Easy to use”*
**Assembly/Installation**4%
*“Easy install”*
**Audio Quality**4%
*“Sound great”*
**Comfort-Overall**4%
*“Very comfortable”*
**Weight Light**3%
*“not heavy at all”*
### **What buyers complain about **
**Noise Level**28%
*“Very loud”*
**Quality-Overall**11%
*“Bad Quality”*
**Durability**8%
*“Fell apart”*
**Advertised Vs Actual Product**7%
*“Misleading Description”*
**Audio Quality**5%
*“NOT as loud as advertised”*
**Size-Overall**5%
*“a bit tight”*
**Value For Money**3%
*“a bit pricey”*
**Functionality-Overall**2%
*“One of the airhorns didn't work”*
**Strength**2%
*“a little flimsy”*
**Comfort-Overall**2%
*“it was uncomfortable”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**8%
**Noise Level**6%
**Functionality-Overall**6%
**Quality-Overall**6%
**Compatibility-Overall**5%
**Defective Material/Parts**4%
**Audio Quality**3%
**Connectivity-Overall**3%
**Value For Money**2%
## **Common questions**
- **Is devil horns profitable to sell on Amazon United States?**
- The niche generates $232K/yr across 64 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +18.7%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the devil horns niche?**
- 42 brands and 73 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in devil horns?**
- Top complaints mined from reviews: Noise Level, Quality-Overall, Durability. The return rate is 6.3% — above our launch gate.
- **When does demand for devil horns peak?**
- Demand peaks in Oct–Nov; the busiest month runs 22.4× the quietest.
- **What does it cost to enter the devil horns niche?**
- Listings span $4.95–$34.47; the average listing price is $13.48 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)