---
title: "Devil Fruit — $160K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/devil-fruit"
last_updated: "2026-08-10T12:31:25.690Z"
locale: en
meta:
description: "Niche score 41/100 · $160K/yr market · 378K searches/yr · $26.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $160K/yr market · 378K searches/yr · $26.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Devil Fruit — $160K/yr Amazon US Niche (2026) - Flapen"
---
# **devil fruit**
**Skip it**
A concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 23Conversion 20Competition 14Returns 96Price range 86Avg price 95Brand share 31Review moat 88Quality gap 25
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.22**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****240.9**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$10.58–$51.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$160K**
$160K/yr · 378K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, devil fruit is a $160K/yr Amazon United States market (378K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **devil fruit market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$157K–$210K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#11,433**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**10%**
- Great Eastern Entertainment55% - ABYSTYLE9% - Funko9% - CBKSUHBADE8% - Finex5% - BoxLunch4% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.
8K6KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/devil-fruit/trend)
## **Top devil fruit search terms**
- **one piece keychain**143K/yr+2.2%0.5% conv. - **devil fruit**53K/yr-12.2%0.4% conv. - **one piece devil fruit**45K/yr-9.9%0.4% conv. - **devil fruit one piece**27K/yr-28.4%0.3% conv. - **luffy keychain**19K/yr+7.6%0.1% conv. - **one piece key chain**18K/yr-6.1%0.6% conv. - **one piece charms**10K/yr+12.8%0.1% conv. - **one piece keychains**10K/yr+25.1%0.5% conv. - **one piece fruit**12K/yr+2.4%0.4% conv. - **one piece anime keychain**8K/yr+0.7%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/devil-fruit/search-terms)
## **Top devil fruit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$24K30%$48K45%$72K60%$96K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Great Eastern Entertainment One Piece Luffy Zoro & Sanji Metal Keychain**Great Eastern Entertainment**$12.83**4.7★946 rev](https://www.amazon.com/dp/B00CM3NBC2) [2**Funko POP! Keychain: One Piece - Monkey D. Luffy in Kimono Novelty Keyring - Luffytaro - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor**Funko**$11.51**4.8★479 rev](https://www.amazon.com/dp/B09YTB1YV2) [3**CBKSUHBADE Devil Fruit Keychain 4pcs Set Anime One Luffy Piece Trafalgar Law Ace Zoro Zinc Alloy Keyrings Pendants Gift Set (01 4pcs Devil fruit)**CBKSUHBADE**$15.47**4.2★48 rev](https://www.amazon.com/dp/B0FH1PWRZB) [4**ABYstyle Studio One Piece Officially Licensed Gum-Gum Fruit Gomu Gomu no Mi Replica 5.1 Collectible Anime Manga Home Room Office Decor Gift**ABYSTYLE**$48.05**4.6★61 rev](https://www.amazon.com/dp/B0DJFLM1GD) [5**Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime**Finex**$14.39**4.7★142 rev](https://www.amazon.com/dp/B0CPKT525C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RELEASE 14th NOV 2025: One Piece TCG : Devil Fruits Collection Vol.3 (DF-03)**BANDAI**$51.72**56 rev7mo ago](https://www.amazon.com/dp/B0G2SYLVM9) [**BoxLunch Tsunameez One Piece Blind Bag Liquid Filled Keychain Exclusive MULTI NONE**BoxLunch**$10.58**27 rev1y ago](https://www.amazon.com/dp/B0FBKS1FGN) [**One Piece Devil Fruit Light | One Piece Figure | Monkey D.Luffy | Official Product**Grupo Erik**$38.64**263 rev1y ago](https://www.amazon.com/dp/B0F3D8H84L) [**ABYstyle Studio One Piece Officially Licensed Gum-Gum Fruit Gomu Gomu no Mi Replica 5.1 Collectible Anime Manga Home Room Office Decor Gift**ABYSTYLE**$48.05**61 rev1y ago](https://www.amazon.com/dp/B0DJFLM1GD) [**ABYstyle Studio One Piece Officially Licensed Flame-Flame Fruit Mera Mera Nomi Replica 5.1 Collectible Anime Manga Home Room Office Decor Gift**ABYSTYLE**$47.79**44 rev1y ago](https://www.amazon.com/dp/B0DJFM4CZ9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime**Finex**$14.39**4.7★**▲ 28%**](https://www.amazon.com/dp/B0CPKT525C) [**Great Eastern Entertainment One Piece Luffy Zoro & Sanji Metal Keychain**Great Eastern Entertainment**$12.83**4.7★**▲ 24%**](https://www.amazon.com/dp/B00CM3NBC2) [**Funko POP! Keychain: One Piece - Monkey D. Luffy in Kimono Novelty Keyring - Luffytaro - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor**Funko**$11.51**4.8★**▲ 14%**](https://www.amazon.com/dp/B09YTB1YV2) [**ABYstyle Studio One Piece Officially Licensed Gum-Gum Fruit Gomu Gomu no Mi Replica 5.1 Collectible Anime Manga Home Room Office Decor Gift**ABYSTYLE**$48.05**4.6★**— 4%**](https://www.amazon.com/dp/B0DJFLM1GD) [**CBKSUHBADE Devil Fruit Keychain 4pcs Set Anime One Luffy Piece Trafalgar Law Ace Zoro Zinc Alloy Keyrings Pendants Gift Set (01 4pcs Devil fruit)**CBKSUHBADE**$15.47**4.2★**▼ 23%**](https://www.amazon.com/dp/B0FH1PWRZB)
**~~View all trending →~~**
## **What buyers say about devil fruit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Great Detail”*
**Durability**13%
*“Very durable”*
**Chain/Key Quality**8%
*“Cute keychain”*
**Display-Overall**8%
*“has it on display”*
**Advertised Vs Actual Product**8%
*“just as described”*
**Color**7%
*“the colors are bright”*
**Accuracy-Overall**6%
*“Product is accurate but”*
**Strength**6%
*“Good solid build”*
**Correct Contents**6%
*“Item came perfect”*
**Gifting Purpose**5%
*“This was a great gift”*
### **What buyers complain about **
**Durability**30%
*“not durable”*
**Defective Material/Parts**20%
*“product inside was broken”*
**Material Quality**20%
*“the material is cheap”*
**Size-Overall**20%
*“Too small”*
**Strength**10%
*“Fragile”*
### **Top return reasons **
**Defective Material/Parts**24%
**Stem Skills**14%
**Advertised Vs Actual Product**13%
**Durability**9%
**Size-Overall**8%
**Value For Money**7%
**Display-Overall**5%
**Brightness/Shine/Glow**5%
**Product Condition**5%
**Chain/Key Quality**5%
## **Common questions**
- **Is devil fruit profitable to sell on Amazon United States?**
- The niche generates $160K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the devil fruit niche?**
- 9 brands and 49 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in devil fruit?**
- Top complaints mined from reviews: Durability, Defective Material/Parts, Material Quality. The return rate is 0.7%.
- **When does demand for devil fruit peak?**
- Demand peaks in May–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the devil fruit niche?**
- Listings span $10.58–$51.72; the average listing price is $26.22 (sweet spot $15–$100). The average incumbent carries 241 reviews — the moat a new listing must climb.
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