---
title: "Devil Costume for Women — $210K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/devil-costume-for-women"
last_updated: "2026-08-11T22:14:09.183Z"
locale: en
meta:
description: "Niche score 51/100 · $210K/yr market · 961K searches/yr · $21.03 avg price. High returns (12.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $210K/yr market · 961K searches/yr · $21.03 avg price. High returns (12.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Devil Costume for Women — $210K/yr Amazon US Niche (2026) - Flapen"
---
# **devil costume for women**
**Worth a look**
Shows no brand lock-in (top 5 brands take 45% of clicks), but high returns (12.5%) keeps it on the watch list.
Market size 41Growth 25Conversion 13Competition 72Returns 0Price range 83Avg price 90Brand share 90Review moat 72Quality gap 82
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$21.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.22–$63.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****602.64**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$210K**
$210K/yr · 961K searches
**Growth**
**Bad****-1.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****12.5%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, devil costume for women is a $210K/yr Amazon United States market (961K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **devil costume for women market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$263K–$315K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#95,580**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **41%**
- **Out of stock**
- **15.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**36 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**45%**
Top 20: 84%
**Top-5 click share**
**42%**
Top 20: 76%
**Open market**
**50%**
- Zando14% - Sarfel10% - Hycredi10% - OLYPHAN6% - PENTA ANGEL5% - FEOYA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.
250K150KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 103.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/devil-costume-for-women/trend)
## **Top devil costume for women search terms**
- **devil costume**167K/yr+4.4%1.1% conv. - **devil costume women**393K/yr-3.8%0.7% conv. - **sexy devil costumes for women**11K/yr+170.8%0.1% conv. - **sexy devil costume**14K/yr+77.2%0.3% conv. - **devil accessories**42K/yr+8.8%1.4% conv. - **devil costume accessories**56K/yr-1.3%1.3% conv. - **womens devil costume**39K/yr-16.8%0.0% conv. - **devil accessories for women**26K/yr-4.5%0.5% conv. - **sexy devil**8K/yr+7.0%0.5% conv. - **disfraz de diablita sexy mujer**14K/yr+62.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/devil-costume-for-women/search-terms)
## **Top devil costume for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$17K12%$25K16%$34K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zando Rimless Devil Horns Heart Sunglasses Halloween Rave Sunglasses Cosplay Accessories Demon Ear Heart Shaped Eyewear Cosplay Glasses Devil Costume Party Funny Glasses Demon Red**Zando**$8.29**4.5★205 rev](https://www.amazon.com/dp/B0CFVBZ3MS) [2**Devil Horns Heart Sunglasses Rimless Rave Trendy Novelty Halloween Glasses for Women Men Party Funny Eyewear-Red**Hycredi**$9.71**4.5★28 rev](https://www.amazon.com/dp/B0CDKPH9XT) [3**Sequin Skirts Red Sparkly Skirt Red Sparkle Skirt for Women Glitter Skirts Devil Costume Halloween Rave Outfit for Women**Sarfel**$10.75**4.1★759 rev](https://www.amazon.com/dp/B0BFVTWR4J) [4**PENTA ANGEL Claw Gloves Long Finger Nails Gloves Halloween Goth Paw Devil Witch Claw Glove for Women Costume (Red One Size)**PENTA ANGEL**$6.39**3.9★21 rev](https://www.amazon.com/dp/B0FHNZPWC5) [5**Pixiemain Womens Sexy Devil Queen Halloween Costume Valentines Day Party Dress Size S**Pixiemain**$28.12**4.4★70 rev](https://www.amazon.com/dp/B0CFF74XLB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Red Devil Costume Women Black and Red Skirt Womens Vampire Costume Sexy Sequin Mini Skirt Black Sparkly Skirts for Women**Sarfel**$9.92**759 rev10mo ago](https://www.amazon.com/dp/B0FNMDX2V5) [**PENTA ANGEL Claw Gloves Long Finger Nails Gloves Halloween Goth Paw Devil Witch Claw Glove for Women Costume (Red One Size)**PENTA ANGEL**$6.39**21 rev11mo ago](https://www.amazon.com/dp/B0FHNZPWC5) [**Cossneer 5Pcs Devil Costume Halloween Men Women Devil Accessories Include Reversible Cloak Headband Bow Tie Tail and Red Fork for Halloween Costume Cosplay Party (55in)**Cossneer**$17.99**4 rev1y ago](https://www.amazon.com/dp/B0FDX2FJ82) [**quescu 3pcs Devil Costume Set Devil Wings Devil Horn Headband Pitchfork for Halloween Dress Up Cosplay Accessories Party Favor**quescu**$17.15**10 rev1y ago](https://www.amazon.com/dp/B0FDQQBWXH) [**FEOYA Latex Lingerie Outfits for Women Sexy Red Patent Leather Dress PU Wet Look Dominatrice Devil Halloween Costumes**FEOYA**$28.83**54 rev1y ago](https://www.amazon.com/dp/B0DYJ74FFV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**quescu 3pcs Devil Costume Set Devil Wings Devil Horn Headband Pitchfork for Halloween Dress Up Cosplay Accessories Party Favor**quescu**$17.15**4.8★**▲ 985%**](https://www.amazon.com/dp/B0FDQQBWXH) [**JasmyGirls Anime Lingerie Sexy Devil Cosplay Costume Halloween Ninja Roleplay Outfit High Slit Babydoll Dress Goth Tank Dresses**JasmyGirls**$18.73**3.8★**▲ 892%**](https://www.amazon.com/dp/B0BC3FNCNX) [**PENTA ANGEL Claw Gloves Long Finger Nails Gloves Halloween Goth Paw Devil Witch Claw Glove for Women Costume (Red One Size)**PENTA ANGEL**$6.39**3.9★**▲ 684%**](https://www.amazon.com/dp/B0FHNZPWC5) [**Red Devil Costume Women Black and Red Skirt Womens Vampire Costume Sexy Sequin Mini Skirt Black Sparkly Skirts for Women**Sarfel**$9.92**4.1★**▲ 600%**](https://www.amazon.com/dp/B0FNMDX2V5) [**Leg Avenue womens dress Accessories Red One Size US**Leg Avenue**$13.29**4.5★**▲ 544%**](https://www.amazon.com/dp/B073XSYVLW)
**~~View all trending →~~**
## **What buyers say about devil costume for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Everything is so well made”*
**Shape/Style**11%
*“I think they really really elevated my look”*
**Size-Overall**11%
*“love the fit”*
**Advertised Vs Actual Product**11%
*“it performed exactly as hoped”*
**Value For Money**10%
*“Good for the price”*
**Comfort-Overall**9%
*“Very comfortable too”*
**Durability**6%
*“held up well during the event”*
**Ease Of Use**5%
*“easy to carry”*
**Strength**3%
*“Its sturdy enough for a party setting”*
**Material Quality**2%
*“The little trident poker is made of decent material”*
### **What buyers complain about **
**Durability**14%
*“This costume doesnt look very durable”*
**Size-Overall**13%
*“Sizing wrong”*
**Color**12%
*“Not the best color for me”*
**Advertised Vs Actual Product**10%
*“Dont trust photo”*
**Brightness/Shine/Glow**6%
*“I thought they would sparkle more”*
**Quality-Overall**5%
*“Looks cheap”*
**Strength**4%
*“very flimsy and see through cape”*
**Functionality-Overall**4%
*“The devil horns don't stand up”*
**Allergies**4%
*“Was worried the sequence would either fall off or itch”*
**Stretchability/Expandability/Elasticity**2%
*“Product seemed already stretches out and worn”*
### **Top return reasons **
**Size-Overall**28%
**Color**19%
**Advertised Vs Actual Product**8%
**Length**6%
**Quality-Overall**4%
**Material Quality**4%
**Waist Fit**4%
**Value For Money**3%
**Shape/Style**2%
**Thigh Fit**2%
## **Common questions**
- **Is devil costume for women profitable to sell on Amazon United States?**
- The niche generates $210K/yr across 44 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the devil costume for women niche?**
- 36 brands and 53 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in devil costume for women?**
- Top complaints mined from reviews: Durability, Size-Overall, Color. The return rate is 12.5% — above our launch gate.
- **When does demand for devil costume for women peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 103.4× the quietest.
- **What does it cost to enter the devil costume for women niche?**
- Listings span $6.22–$63.76; the average listing price is $21.03 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.
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