---
title: "Devil Costume for Girls — $111K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/devil-costume-for-girls"
last_updated: "2026-08-11T22:24:16.425Z"
locale: en
meta:
description: "Niche score 49/100 · $111K/yr market · 299K searches/yr · $25.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $111K/yr market · 299K searches/yr · $25.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Devil Costume for Girls — $111K/yr Amazon US Niche (2026) - Flapen"
---
# **devil costume for girls**
**Skip it**
High returns (11.7%) — this niche doesn't clear our bar today.
Market size 27Growth 15Conversion 18Competition 77Returns 1Price range 82Avg price 95Brand share 89Review moat 79Quality gap 80
**Avg price**
**Incredible****$25.60**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$5.50–$62.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****420.23**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Market size**
**Okay****$111K**
$111K/yr · 299K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-19.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****11.7%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, devil costume for girls is a $111K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **devil costume for girls market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$102K–$128K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#8,044**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **58%**
- **Out of stock**
- **17.5%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**46%**
Top 20: 83%
**Top-5 click share**
**38%**
Top 20: 74%
**Open market**
**50%**
- Fun Costumes15% - Suitmeister12% - DiBanGu6% - Hycredi6% - LZAOA6% - Amscan4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.
50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 110.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/devil-costume-for-girls/trend)
## **Top devil costume for girls search terms**
- **devil costume men**84K/yr-26.2%1.3% conv. - **mens devil costume**27K/yr+7.6%1.1% conv. - **devil costume kids**19K/yr+20.2%0.1% conv. - **devil horns and tail**19K/yr-0.3%1.6% conv. - **devil costume for girls**71K/yr-53.6%0.3% conv. - **kids devil costume**8K/yr+6.4%1.4% conv. - **devil costume for men**5K/yr+20.5%1.1% conv. - **girls devil costume**17K/yr-8.8%0.0% conv. - **men devil costume**7K/yr-31.8%0.6% conv. - **devil costume for kids**4K/yr-24.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/devil-costume-for-girls/search-terms)
## **Top devil costume for girls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$9K12%$13K16%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Suitmeister Mens Halloween Devil Costume - Slim Fit Suit - Red and Black**Suitmeister**$56.17**3.7★8 rev](https://www.amazon.com/dp/B0B7NZGFKX) [2**Fun Costumes Adult Red Suit Devil Costume for Men - Medium**Fun Costumes**$39.19**4.1★251 rev](https://www.amazon.com/dp/B013XNDODK) [3**DiBanGu Mens Silk Paisley Dress Shirts Long Sleeve Button Down Shirt Casual Regular Fit Shirt for Men Wedding Party Burgundy X-Large**DiBanGu**$36.94**4.6★2,433 rev](https://www.amazon.com/dp/B0B284SP87) [4**Devil Horns Heart Sunglasses Rimless Rave Trendy Novelty Halloween Glasses for Women Men Party Funny Eyewear-Red**Hycredi**$9.71**4.5★28 rev](https://www.amazon.com/dp/B0CDKPH9XT) [5**LZAOA Devil Costume Set Adult Reversible Cloak Vampire Cape Devil Horns Headband Red Black Halloween**LZAOA**$17.96**4.3★155 rev](https://www.amazon.com/dp/B0B66Q6X6Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kpop Demon Hunter Kids Onesie Pajamas - Boys Girls Long Zip Up Hooded Blanket Sleeper One Piece Costume - Official License**Komar Kids**$30.56**71 rev4mo ago](https://www.amazon.com/dp/B0GNTGY7Y4) [**Boys Devil Costume | Kids Red Demon Jumpsuit Wings Belt and Mask for Halloween Dress-Up and Cosplay Medium**Fun Costumes**$13.16**2 rev9mo ago](https://www.amazon.com/dp/B0FSTNTLWV) [**Devil Costume Accessories Set 3Pcs Red Devil Horns Headband Bow Tie and Tail for Kids Girls Boys Halloween Dress Up Cosplay Party Supplies**Bonviv**$5.50**58 rev10mo ago](https://www.amazon.com/dp/B0FHWKTQHS) [**Cossneer 5Pcs Devil Costume Halloween Men Women Devil Accessories Include Reversible Cloak Headband Bow Tie Tail and Red Fork for Halloween Costume Cosplay Party (55in)**Cossneer**$17.99**4 rev1y ago](https://www.amazon.com/dp/B0FDX2FJ82) [**quescu 3pcs Devil Costume Set Devil Wings Devil Horn Headband Pitchfork for Halloween Dress Up Cosplay Accessories Party Favor**quescu**$17.15**10 rev1y ago](https://www.amazon.com/dp/B0FDQQBWXH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cute Halloween Wearable Blanket Hoodie Free Size for Adults Devil Bat Hooded Blanket Oversized Soft Sherpa Hoodie Women Throw Cloak Wrap with Demon Wings for Men Child Student A**NENAGGE**$36.41**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0C2Z8TRRC) [**Kpop Demon Hunter Kids Onesie Pajamas - Boys Girls Long Zip Up Hooded Blanket Sleeper One Piece Costume - Official License**Komar Kids**$30.56**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0GNTGY7Y4) [**quescu 3pcs Devil Costume Set Devil Wings Devil Horn Headband Pitchfork for Halloween Dress Up Cosplay Accessories Party Favor**quescu**$17.15**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0FDQQBWXH) [**Dressy Daisy Nun Dress Halloween Costume Outfit Black Robe with White Collar and Headpiece for Little Kids Girls Size 6-8 M**Dressy Daisy**$25.86**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0DQBTHMGT) [**VATPAVE Mens Gothic Pants Cosplay Costume Trousers Steampunk Victorian Pants Large LP05 Black**VATPAVE**$38.05**4.5★**▲ 1000%**](https://www.amazon.com/dp/B083FYXMJJ)
**~~View all trending →~~**
## **What buyers say about devil costume for girls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“These feel so good in quality that they became my favorite sunglasses”*
**Size-Overall**17%
*“it fits well”*
**Advertised Vs Actual Product**11%
*“Exactly what I needed”*
**Value For Money**6%
*“Good product for the price”*
**Design-Overall**5%
*“+cute design”*
**Strength**5%
*“They hokd up well”*
**Durability**5%
*“held up well during the event”*
**Material Quality**4%
*“The pure cotton fabric is breathable”*
**Comfort-Overall**4%
*“comfortable to wear”*
**Soft Feel**3%
*“The fabric feels soft and comfortable, perfect for sleeping or lounging around the house”*
### **What buyers complain about **
**Size-Overall**13%
*“But the horns were super tiny”*
**Quality-Overall**10%
*“Poor quality”*
**Durability**8%
*“This costume doesnt look very durable”*
**Material Quality**6%
*“Very Cheap plastic”*
**Functionality-Overall**5%
*“The devil horns don't stand up”*
**Color**5%
*“all the other colours disappeared”*
**Product Condition**5%
*“This product came used”*
**Strength**5%
*“very flimsy and see through cape”*
**Thickness**4%
*“thin”*
**Thin**2%
*“Thin material”*
### **Top return reasons **
**Size-Overall**50%
**Waist Fit**7%
**Color**6%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Length**3%
**Shape/Style**3%
**Material Quality**3%
**Sleeve Fit**3%
**Chest Fit**3%
## **Common questions**
- **Is devil costume for girls profitable to sell on Amazon United States?**
- The niche generates $111K/yr across 48 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the devil costume for girls niche?**
- 37 brands and 64 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in devil costume for girls?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 11.7% — above our launch gate.
- **When does demand for devil costume for girls peak?**
- Demand peaks in Oct–Nov; the busiest month runs 110.8× the quietest.
- **What does it cost to enter the devil costume for girls niche?**
- Listings span $5.50–$62.22; the average listing price is $25.60 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.
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