---
title: "Descendants the Rise of Red Costume — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/descendants-the-rise-of-red-costume"
last_updated: "2026-08-11T20:33:31.627Z"
locale: en
meta:
description: "Niche score 51/100 · $62K/yr market · 272K searches/yr · $24.89 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $62K/yr market · 272K searches/yr · $24.89 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Descendants the Rise of Red Costume — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **descendants the rise of red costume**
**Worth a look**
Shows a sweet-spot price point ($24.89 avg), but weak search conversion (0.9%) keeps it on the watch list.
Market size 15Growth 39Conversion 11Competition 83Returns 17Price range 82Avg price 95Brand share 94Review moat 73Quality gap 55
**Avg price**
**Incredible****$24.89**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****$6.11–$59.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****594.82**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****7.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$62K**
$62K/yr · 272K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, descendants the rise of red costume is a $62K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **descendants the rise of red costume market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$75K–$100K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#7,448**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**122**
**Top-5 brand share**
**41%**
Top 20: 84%
**Top-5 click share**
**32%**
Top 20: 74%
**Open market**
**54%**
- Disguise14% - Aotekids8% - HHYTOKKI7% - HIWIND6% - ATHX6% - JACKETZ6%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +11.5% search growth over the last 90 days.
250K150KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 82.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/descendants-the-rise-of-red-costume/trend)
## **Top descendants the rise of red costume search terms**
- **red costume**48K/yr+18.5%0.5% conv. - **red descendants costume**28K/yr+31.6%1.5% conv. - **red costumes**8K/yr+29.2%0.7% conv. - **descendants red costume**23K/yr+25.3%1.5% conv. - **rise of red costume**19K/yr+24.8%0.6% conv. - **princess red**6K/yr-9.8%0.5% conv. - **red from descendants costume**6K/yr+110.7%0.5% conv. - **descendants rise of red costume**2K/yr+269.2%0.6% conv. - **princess red costumes for girls**14K/yr-28.2%0.0% conv. - **red costume descendants**3K/yr+71.2%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/descendants-the-rise-of-red-costume/search-terms)
## **Top descendants the rise of red costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$4K8%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Descendants Red Costume for Kids Official Disney Descendants The Rise of Red Costume Jumpsuit Wig not Included Child Size (10-12)**Disguise**$22.23**4.6★197 rev](https://www.amazon.com/dp/B0CLFLGFGV) [2**HHYTOKKI Kid Girl 3pcs Red Cosplay Costume Pants Top Jacket Princess Halloween Clothing with Wig Red Heart Necklace Gloves Bag (Red Costume Set 130 (5-6T))**HHYTOKKI**$38.54**4.7★52 rev](https://www.amazon.com/dp/B0FDKKPB3C) [3**Red Tutu Skirt Womens Athletic Tutus 5-Layered Tulle Skirts Costumes Skirts**HIWIND**$10.16**4.5★1,608 rev](https://www.amazon.com/dp/B095931RXZ) [4**ATHX Mens and Womens Gloves Costume Accessories Wrist Length Spandex Stretch Halloween Cosplay Party Wedding Prom Gloves (Red Free Size)**ATHX**$8.77**4.5★331 rev](https://www.amazon.com/dp/B0DBPN89VS) [5**Desendants 4 The Rise Of Red Jacket for Girls | Kylie Cantrall Halloween Costume | Kylie Cantrall Leather Jacket (US Alpha Large Regular Regular Faux Leather)**JACKETZ**$59.31**4.8★7 rev](https://www.amazon.com/dp/B0DGPKF71W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TAMOSKY Rise of Red Costume Girls Kids Halloween Christmas Cosplay Outfits with Red Cosplay Wig Includes Heart Shirt Jacket Pants Set Party Dress up for Kids 4-14Y**TAMOSKY**$32.54**65 rev11mo ago](https://www.amazon.com/dp/B0FLVSQGBB) [**HHYTOKKI Kid Girl 3pcs Red Cosplay Costume Pants Top Jacket Princess Halloween Clothing with Wig Red Heart Necklace Gloves Bag (Red Costume Set 130 (5-6T))**HHYTOKKI**$38.54**52 rev11mo ago](https://www.amazon.com/dp/B0FDKKPB3C) [**NE Beauty Fire Fighter Costume For Women Thong and Crop Set Medium Red**NE Beauty**$25.17**11 rev1y ago](https://www.amazon.com/dp/B0FD7ZLK1Y) [**Yuiui Girls Red Costume Set Jacket Shirt Flared Pants Wig Gloves 5pcs Outfit Halloween Christmas Party 3-14Y (140)**Yuiui**$37.08**50 rev1y ago](https://www.amazon.com/dp/B0DZVN18BJ) [**WYB Girls Princess Costume Red Princess Set Up Clothes with Accessories for Halloween Cosplay Carnival Party**WYB**$28.08**95 rev1y ago](https://www.amazon.com/dp/B0DSKNGGXB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NE Beauty Fire Fighter Costume For Women Thong and Crop Set Medium Red**NE Beauty**$25.17**4.2★**▲ 639%**](https://www.amazon.com/dp/B0FD7ZLK1Y) [**Girls Red Princess Dress Dresses Fancy Party Outfits Birthday Playwear**Aotekids**$23.07**4.4★**▲ 614%**](https://www.amazon.com/dp/B0DBG6272P) [**Desendants 4 The Rise Of Red Jacket for Girls | Kylie Cantrall Halloween Costume | Kylie Cantrall Leather Jacket (US Alpha Large Regular Regular Faux Leather)**JACKETZ**$59.31**4.8★**▲ 605%**](https://www.amazon.com/dp/B0DGPKF71W) [**ATHX Mens and Womens Gloves Costume Accessories Wrist Length Spandex Stretch Halloween Cosplay Party Wedding Prom Gloves (Red Free Size)**ATHX**$8.77**4.5★**▲ 594%**](https://www.amazon.com/dp/B0DBPN89VS) [**Red Tutu Skirt Womens Athletic Tutus 5-Layered Tulle Skirts Costumes Skirts**HIWIND**$10.16**4.5★**▲ 560%**](https://www.amazon.com/dp/B095931RXZ)
**~~View all trending →~~**
## **What buyers say about descendants the rise of red costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“The doll is well made”*
**Color**15%
*“Bright colors”*
**Size-Overall**14%
*“Fit perfect”*
**Value For Money**7%
*“Good value”*
**Advertised Vs Actual Product**7%
*“It's exactly as pictured”*
**Gifting Purpose**4%
*“Christmas present”*
**Design-Overall**4%
*“Brilliant construction”*
**Ease Of Use**3%
*“Functioned perfectly, easy on, easy off”*
**Fun/Entertainment Experience**2%
*“She loves to play dressup”*
**Soft Feel**2%
*“Soft and velvety”*
### **What buyers complain about **
**Size-Overall**29%
*“it pretty big on me”*
**Quality-Overall**11%
*“It does look cheap”*
**Waist Fit**9%
*“It did not fit all the way around my waist”*
**Material Quality**7%
*“Material was a bit thin”*
**Durability**7%
*“Wig fell apart with in a few minutes”*
**Thin**7%
*“costume is thin material”*
**Zipper Quality**4%
*“the zipper itself popped off”*
**Value For Money**2%
*“Like the wig is not even worth the money I spent”*
**Thickness**2%
*“its superrrrr thin”*
**Advertised Vs Actual Product**2%
*“It doesnt look like the photo one bit”*
### **Top return reasons **
**Size-Overall**41%
**Length**12%
**Color**7%
**Waist Fit**7%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Material Quality**3%
**Value For Money**2%
**Hip Fit**2%
**Shape/Style**1%
## **Common questions**
- **Is descendants the rise of red costume profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 56 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the descendants the rise of red costume niche?**
- 43 brands and 122 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in descendants the rise of red costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Waist Fit. The return rate is 7.3% — above our launch gate.
- **When does demand for descendants the rise of red costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 82.1× the quietest.
- **What does it cost to enter the descendants the rise of red costume niche?**
- Listings span $6.11–$59.31; the average listing price is $24.89 (sweet spot $15–$100). The average incumbent carries 595 reviews — the moat a new listing must climb.
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