---
title: "Descendants Costumes for Girls — $100K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/descendants-costumes-for-girls"
last_updated: "2026-08-11T20:33:39.472Z"
locale: en
meta:
description: "Niche score 43/100 · $100K/yr market · 522K searches/yr · $30.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $100K/yr market · 522K searches/yr · $30.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Descendants Costumes for Girls — $100K/yr Amazon US Niche (2026) - Flapen"
---
# **descendants costumes for girls**
**Skip it**
High returns (10.7%) — this niche doesn't clear our bar today.
Market size 25Growth 37Conversion 8Competition 71Returns 5Price range 78Avg price 95Brand share 51Review moat 64Quality gap 45
**Avg price**
**Incredible****$30.52**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.70–$118.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****922.24**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$100K**
$100K/yr · 522K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.7%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, descendants costumes for girls is a $100K/yr Amazon United States market (522K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **descendants costumes for girls market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$122K–$153K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#2,266**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **69%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 77%
**Open market**
**22%**
- Disguise30% - Aotekids20% - laughZuaia11% - Uivic10% - Disney4% - Innovative Designs3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.
125K75KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 34.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/descendants-costumes-for-girls/trend)
## **Top descendants costumes for girls search terms**
- **descendants costume**70K/yr+55.2%0.2% conv. - **descendants costumes for girls**139K/yr-31.0%0.4% conv. - **mal descendants costume**81K/yr+16.4%0.9% conv. - **descendants costumes**38K/yr+23.0%0.2% conv. - **mal costume**31K/yr+33.7%0.7% conv. - **mal costume for girls descendants**43K/yr+3.1%1.1% conv. - **descendants mal costume**16K/yr+29.3%0.8% conv. - **descendants dress**7K/yr+20.3%0.3% conv. - **uma descendants costume**15K/yr+0.8%0.4% conv. - **mal from descendants costume**9K/yr+65.0%1.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/descendants-costumes-for-girls/search-terms)
## **Top descendants costumes for girls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disguise Descendants 3 Mal Costume Officially Licensed Descendants 3 Costume for Girls Medium (7-8)**Disguise**$30.49**4.4★2,775 rev](https://www.amazon.com/dp/B07NF2BYKC) [2**Girls Princess Dress Dresses Fancy Party Outfits Birthday Playwear Purple**Aotekids**$28.31**4.4★29 rev](https://www.amazon.com/dp/B0D9QDC68W) [3**Girls Princess Dress Dresses Fancy Party Outfits Birthday Playwear Purple**Aotekids**$26.11**4.4★29 rev](https://www.amazon.com/dp/B0D9QG9YTR) [4**laughZuaia Kids Girls Mal Evie Jacket + Pant Clothing Set Halloween Cosplay Costumes Party Dress up Outfits (6-7Years Mal)**laughZuaia**$37.65**4.4★81 rev](https://www.amazon.com/dp/B0C6KMVW5Z) [5**Disguise Descendants 3 Mal Costume Officially Licensed Descendants 3 Costume for Kids Medium (7-8)**Disguise**$23.36**4.4★3,183 rev](https://www.amazon.com/dp/B07NDZNHZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HHYTOKKI Kid Girl 3pcs Red Cosplay Costume Pants Top Jacket Princess Halloween Clothing with Wig Red Heart Necklace Gloves Bag (Red Costume Set 130 (5-6T))**HHYTOKKI**$38.54**52 rev11mo ago](https://www.amazon.com/dp/B0FDKKPB3C) [**Uivic Mal Costume for Girls Cosplay Evie Outfit Jacket Pant with Wig Set Villian Kids Princess Halloween Party Dress Up (Puple 9years-10years) Purple**Uivic**$42.49**28 rev1y ago](https://www.amazon.com/dp/B0FD9WX59K) [**Uivic Mal Costume for Girls - Mal Costume Includes Jacket Shirt Pant with Wig Set Kids Halloween Party Cosplay Outfits (Purple 8years-10years)**Uivic**$42.02**41 rev1y ago](https://www.amazon.com/dp/B0FD7NGX6G) [**Uivic Mal Costume for Girls - Mal Costume Includes Jacket Shirt Pant with Wig Set Kids Halloween Party Cosplay Outfits (Purple 7years-8years)**Uivic**$41.99**41 rev1y ago](https://www.amazon.com/dp/B0FD7Q44C6) [**JYKSDTUWS Cute Descendants Bathing Suit for Girls 4-10 Years Princess 2 Pieces Swimsuits Cartoon Printed Swimwear Bikini Sets (US Age 9 Years Color-A1)**JYKSDTUWS**$18.85**19 rev1y ago](https://www.amazon.com/dp/B0F3W6LFWZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JYKSDTUWS Cute Descendants Bathing Suit for Girls 4-10 Years Princess 2 Pieces Swimsuits Cartoon Printed Swimwear Bikini Sets (US Age 9 Years Color-A1)**JYKSDTUWS**$18.85**4.8★**▲ 525%**](https://www.amazon.com/dp/B0F3W6LFWZ) [**laughZuaia Kids Girls Mal Evie Jacket + Pant Clothing Set Halloween Cosplay Costumes Party Dress up Outfits (6-7Years Mal)**laughZuaia**$37.65**4.4★**▲ 514%**](https://www.amazon.com/dp/B0C6KMVW5Z) [**KIDHF Girls Princess Mal Purple Outwear Hoodie Coat Cartoon Jacket (4-5T purple)**KIDHF**$21.62**4.4★**▲ 497%**](https://www.amazon.com/dp/B08NV64M5C) [**Girls Princess Dress Dresses Fancy Party Outfits Birthday Playwear Purple**Aotekids**$28.31**4.4★**▲ 355%**](https://www.amazon.com/dp/B0D9QDC68W) [**laughZuaia Kids Girls Mal Evie Jacket + Pant Clothing Set Halloween Cosplay Costumes Party Dress up Outfits (9-10Years Evie)**laughZuaia**$35.98**4.4★**▲ 325%**](https://www.amazon.com/dp/B0C6KLH5JF)
**~~View all trending →~~**
## **What buyers say about descendants costumes for girls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Better than costume quality”*
**Size-Overall**23%
*“fit as expected”*
**Value For Money**8%
*“This was a GREAT costume for the price”*
**Color**8%
*“Vibrant color”*
**Advertised Vs Actual Product**7%
*“The jewelry piece is as advertised”*
**Paper Quality**5%
*“Good quality paper in the diary”*
**Security**5%
*“It also has a lock on it for privacy”*
**Comfort-Overall**3%
*“It was comfortable for her to wear also”*
**Chain/Key Quality**2%
*“The box chain is solid, feels durable, and is 24 inches long”*
**Design-Overall**2%
*“looks nice”*
### **What buyers complain about **
**Size-Overall**31%
*“It is much smaller than it appears in the pictures”*
**Quality-Overall**20%
*“not as high quality as it looks”*
**Material Quality**20%
*“Material was a bit thin”*
**Sweat Resistance**7%
*“They also make my palms really sweaty”*
**Advertised Vs Actual Product**4%
*“The back is not detailed”*
### **Top return reasons **
**Size-Overall**68%
**Material Quality**6%
**Quality-Overall**5%
**Wrist Fit**3%
**Advertised Vs Actual Product**3%
**Product Condition**2%
**Strap/String Quality**2%
**Shape/Style**1%
**Comfort-Overall**1%
**Wig/Artificial Hair Quality**1%
## **Common questions**
- **Is descendants costumes for girls profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 45 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the descendants costumes for girls niche?**
- 19 brands and 69 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in descendants costumes for girls?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 10.7% — above our launch gate.
- **When does demand for descendants costumes for girls peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 34.0× the quietest.
- **What does it cost to enter the descendants costumes for girls niche?**
- Listings span $10.70–$118.11; the average listing price is $30.52 (sweet spot $15–$100). The average incumbent carries 922 reviews — the moat a new listing must climb.
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