---
title: "Demon Slayer Keychain — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/demon-slayer-keychain"
last_updated: "2026-08-11T21:33:27.983Z"
locale: en
meta:
description: "Niche score 31/100 · $51K/yr market · 300K searches/yr · $13.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $51K/yr market · 300K searches/yr · $13.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Demon Slayer Keychain — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **demon slayer keychain**
**Skip it**
A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 14Conversion 16Competition 11Returns 98Price range 38Avg price 63Brand share 17Review moat 94Quality gap 27
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****121.4**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$13.52**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$7.90–$19.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$51K**
$51K/yr · 300K searches
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, demon slayer keychain is a $51K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 31/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **demon slayer keychain market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$54K–$68K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,842**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**4%**
- Funko74% - FSRONGXI8% - DEZHAN4% - Weeb Keychains3% - K3% - Aniplex3% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 40 weeks — -21.3% search growth over the last 90 days.
10K6KHoliday '25Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/demon-slayer-keychain/trend)
## **Top demon slayer keychain search terms**
- **demon slayer keychain**157K/yr-23.9%0.5% conv. - **demon slayer keychains**23K/yr+3.0%0.5% conv. - **muichiro keychain**16K/yr-18.4%0.0% conv. - **nezuko keychain**15K/yr-22.0%0.9% conv. - **rengoku keychain**11K/yr-6.0%0.0% conv. - **demon slayer key chain**12K/yr-33.9%0.9% conv. - **inosuke keychain**9K/yr-18.8%0.1% conv. - **demon slayer charms**8K/yr-19.6%0.4% conv. - **demon slayer funko pop keychain**10K/yr-33.6%0.4% conv. - **demon slayer key chains**7K/yr-7.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/demon-slayer-keychain/search-terms)
## **Top demon slayer keychain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$8K30%$15K45%$23K60%$30K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Keychain: Demon Slayer - Nezuko Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor**Funko**$12.88**4.7★306 rev](https://www.amazon.com/dp/B09V84Y7GM) [2**Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor**Funko**$13.51**4.7★208 rev](https://www.amazon.com/dp/B0CF5V1KVS) [3**FSRONGXI Anime Keychains Set 12Pcs Acrylic Slayer Keychain Mini Katana Sword Stuff Key Chain Accessories Gifts for Decor**FSRONGXI**$14.92**4.6★95 rev](https://www.amazon.com/dp/B0CF238PWY) [4**DEZHAN Anime Cute Keychain Metal Cartoon Key Chain for Women and Men**DEZHAN**$13.05**4.2★41 rev](https://www.amazon.com/dp/B0B8DFS6LC) [5**Funko POP! Keychain: Demon Slayer - Tanjiro Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor**Funko**$12.72**4.8★277 rev](https://www.amazon.com/dp/B09V84SQ46)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YOOMODERN Anime Slayer Keychains Fun Cartoon Keyring Jewelry Gift for Men and Women**YOOMODERN**$7.90**4 rev3mo ago](https://www.amazon.com/dp/B0GVRF6HG2) [**9PCS Demon Anime Slayer Acrylic Keychains Character Eyes Transparent Card Pendant Cute Manga Accessories for Backpacks Keys Bags Ideal Gift for Anime Fans Teens for Party Supply Favor Graduation Gifts**LG LOUIS GARDEN**$15.34**7 rev3mo ago](https://www.amazon.com/dp/B0GTR2P5CS) [**Demon Slayer Series 8 5 Collectible Bag Clip Blind Bag (ONE Random Figure) Anime Character Keychain/Backpack Accessory | Official Licensed Merchandise**Aniplex**$8.88**3 rev5mo ago](https://www.amazon.com/dp/B0GHPVP3R4) [**Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor**Funko**$13.51**208 rev2y ago](https://www.amazon.com/dp/B0CF5V1KVS) [**Weeb Keychains Demon Slayer Merch Tanjiro Anime Charm with Nichirin Sword & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish**Weeb Keychains**$16.73**226 rev2y ago](https://www.amazon.com/dp/B0CKVXDV5R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YOOMODERN Anime Slayer Keychains Fun Cartoon Keyring Jewelry Gift for Men and Women**YOOMODERN**$7.90**3.8★**▲ 227%**](https://www.amazon.com/dp/B0GVRF6HG2) [**9PCS Demon Anime Slayer Acrylic Keychains Character Eyes Transparent Card Pendant Cute Manga Accessories for Backpacks Keys Bags Ideal Gift for Anime Fans Teens for Party Supply Favor Graduation Gifts**LG LOUIS GARDEN**$15.34**4.6★**▲ 214%**](https://www.amazon.com/dp/B0GTR2P5CS) [**Demon Slayer Series 8 5 Collectible Bag Clip Blind Bag (ONE Random Figure) Anime Character Keychain/Backpack Accessory | Official Licensed Merchandise**Aniplex**$8.88**5.0★**▲ 152%**](https://www.amazon.com/dp/B0GHPVP3R4) [**Funko POP! Keychain: Demon Slayer - Nezuko Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor**Funko**$12.88**4.7★**▲ 57%**](https://www.amazon.com/dp/B09V84Y7GM) [**Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor**Funko**$13.51**4.7★**▲ 19%**](https://www.amazon.com/dp/B0CF5V1KVS)
**~~View all trending →~~**
## **What buyers say about demon slayer keychain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“The actual design pieces are well made and look great”*
**Gifting Purpose**11%
*“Good gift”*
**Chain/Key Quality**11%
*“Awesome Keychains and the quality was great”*
**Value For Money**10%
*“reasonably priced collector that would be a wonderful present for any lover of Demon Slayer”*
**Size-Overall**6%
*“Perfect size”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Design-Overall**5%
*“designs are really cool”*
**Durability**4%
*“none of them have broken yet I am very satisfied”*
**Material Quality**3%
*“The translucent acrylic provides the eye patterns a clean, high-end appearance, and they appear precise and intricate”*
**Weight Heavy**3%
*“He's pretty heavy-handed”*
### **What buyers complain about **
**Durability**43%
*“Broke almost instantly”*
**Size-Overall**22%
*“Bigger than expected”*
**Chain/Key Quality**5%
*“One of mine broke the very first time I attached it to my keys”*
**Scratch Resistance**3%
*“Eventually, with wear and tear, it will scratch”*
### **Top return reasons **
**Value For Money**38%
**Defective Material/Parts**15%
**Gifting Purpose**15%
**Material Quality**8%
**Color**8%
**Quality-Overall**8%
**Durability**8%
## **Common questions**
- **Is demon slayer keychain profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (31/100).
- **How competitive is the demon slayer keychain niche?**
- 8 brands and 43 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in demon slayer keychain?**
- Top complaints mined from reviews: Durability, Size-Overall, Chain/Key Quality. The return rate is 0.4%.
- **What does it cost to enter the demon slayer keychain niche?**
- Listings span $7.90–$19.29; the average listing price is $13.52 (sweet spot $15–$100). The average incumbent carries 121 reviews — the moat a new listing must climb.
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