---
title: "Trend — define jacket - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/define-jacket/trend"
last_updated: "2026-08-11T17:18:06.502Z"
locale: en
meta:
  description: "Niche score 35/100 · $43K/yr market · 1.4M searches/yr · $30.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · $43K/yr market · 1.4M searches/yr · $30.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — define jacket - Flapen"
---

# **define jacket**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 11Growth 4Conversion 1Competition 76Returns 7Price range 49Avg price 95Brand share 57Review moat 45Quality gap 52

**Avg price**

**Incredible****$30.51**

avg listing price — sweet spot $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$16.17–$187.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,005.95**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$43K**

$43K/yr · 1.4M searches

**Returns**

**Bad****10.0%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-41.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Trend