---
title: "Define Jacket — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/define-jacket"
last_updated: "2026-08-11T16:18:12.141Z"
locale: en
meta:
description: "Niche score 35/100 · $43K/yr market · 1.4M searches/yr · $30.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $43K/yr market · 1.4M searches/yr · $30.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Define Jacket — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **define jacket**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 11Growth 4Conversion 1Competition 76Returns 7Price range 49Avg price 95Brand share 57Review moat 45Quality gap 52
**Avg price**
**Incredible****$30.51**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$16.17–$187.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,005.95**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$43K**
$43K/yr · 1.4M searches
**Returns**
**Bad****10.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-41.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, define jacket is a $43K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **define jacket market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$61K–$76K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **95%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**71%**
Top 20: 98%
**Top-5 click share**
**39%**
Top 20: 76%
**Open market**
**25%**
- 90 Degree By Reflex27% - AVGO16% - SUUKSESS14% - VUTRU7% - Trendy Queen6% - CRZ YOGA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -41.3% search growth over the last 90 days.
70K50KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/define-jacket/trend)
## **Top define jacket search terms**
- **lululemon jacket**645K/yr-49.3%0.1% conv. - **define jacket**219K/yr-36.6%0.1% conv. - **lululemon define jacket**179K/yr-38.9%0.1% conv. - **lululemon jackets women**66K/yr-6.5%0.1% conv. - **lulu jacket**32K/yr-16.5%0.1% conv. - **define jacket women**39K/yr-62.3%0.1% conv. - **lululemon zip up jacket**21K/yr-18.9%0.2% conv. - **lululemon dupe jacket**24K/yr-24.4%0.2% conv. - **lululemon jacket dupe**24K/yr-29.6%0.2% conv. - **lulu lemon jacket**20K/yr-23.6%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/define-jacket/search-terms)
## **Top define jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUUKSESS Women Golden Full Zip Up Workout Cropped Jackets Lightweight Slim Fit Athletic Yoga Tops with Thumb Holes (Black M)**SUUKSESS**$39.98**4.1★225 rev](https://www.amazon.com/dp/B0FR4RST87) [2**90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - Small**90 Degree By Reflex**$36.64**4.5★8,574 rev](https://www.amazon.com/dp/B0799NM4BP) [3**90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - Large**90 Degree By Reflex**$36.78**4.5★8,574 rev](https://www.amazon.com/dp/B0799P3C61) [4**VUTRU Women Cropped Athletic Zip Up Jacket Lightweight Workout Plus Size Fall Coat with Thumb Holes for Gym Yoga Running Red M**VUTRU**$23.56**4.3★121 rev](https://www.amazon.com/dp/B0FHK9X3PX) [5**90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - XL**90 Degree By Reflex**$36.49**4.5★8,574 rev](https://www.amazon.com/dp/B0799N9G6Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INNO MINT Define Jackets for Women Workout Running Lightweight Yoga Jackets Athletic Track Jacket Slim Fitted Full Zip Up with Pockets**INNO MINT**$30.38**15 rev7mo ago](https://www.amazon.com/dp/B0G52HH2TX) [**Bosmeer Lightweight Workout Jackets for Woman Zip Slim Fit Athletic Tops with Thumb Holes Crooped Gym Set Clothes for Woman**Bosmeer**$17.09**118 rev9mo ago](https://www.amazon.com/dp/B0FW55QC9N) [**SUUKSESS Women Golden Full Zip Up Workout Cropped Jackets Lightweight Slim Fit Athletic Yoga Tops with Thumb Holes (Black M)**SUUKSESS**$39.98**225 rev10mo ago](https://www.amazon.com/dp/B0FR4RST87) [**SUUKSESS Women Golden Full Zip Up Workout Cropped Jackets Lightweight Slim Fit Athletic Yoga Tops with Thumb Holes (Black L)**SUUKSESS**$39.20**225 rev10mo ago](https://www.amazon.com/dp/B0FR4QBBCN) [**AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Black M)**AVGO**$24.97**219 rev10mo ago](https://www.amazon.com/dp/B0FPCVNMYH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INNO MINT Define Jackets for Women Workout Running Lightweight Yoga Jackets Athletic Track Jacket Slim Fitted Full Zip Up with Pockets**INNO MINT**$30.38**4.6★**▲ 114%**](https://www.amazon.com/dp/B0G52HH2TX) [**Yogalicious Womens Full Zip Yoga Jacket Ultra Soft Lightweight Running Jacket with Pockets - Dark Navy Nude Tech - Large**Yogalicious**$33.26**4.4★**▲ 107%**](https://www.amazon.com/dp/B0BHTT9G4W) [**GYM RAINBOW BBL Jacket Athletic Zip Up Jacket Women Workout Full Zip Running Jacket Cropped Jackets With Thumb Holes(#1 White Medium)**GYM RAINBOW**$17.66**4.7★**▲ 88%**](https://www.amazon.com/dp/B0FPD1X27Y) [**90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - XL**90 Degree By Reflex**$36.49**4.5★**▲ 87%**](https://www.amazon.com/dp/B0799N9G6Y) [**AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Black M)**AVGO**$24.97**4.4★**▲ 82%**](https://www.amazon.com/dp/B0FPCVNMYH)
**~~View all trending →~~**
## **What buyers say about define jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Fits great”*
**Quality-Overall**13%
*“Pretty well made”*
**Comfort-Overall**9%
*“Fits comfortably”*
**Material Quality**7%
*“Material is soft”*
**Shape/Style**5%
*“super flattering”*
**Color**4%
*“Color is accurate”*
**Weight Light**4%
*“Great quality light weight jacket”*
**Value For Money**4%
*“Worth every single penny”*
**Soft Feel**3%
*“The material is incredibly soft”*
**Exercise/Sports Suitability**3%
*“Perfect for working out”*
### **What buyers complain about **
**Size-Overall**27%
*“Runs big”*
**Quality-Overall**10%
*“Cheaply made”*
**Zipper Quality**8%
*“The zipper was cheap”*
**Advertised Vs Actual Product**4%
*“it doesnt look like the picture”*
**Color**3%
*“I wish they had different colors”*
**Durability**3%
*“Already broken”*
**Thickness**3%
*“Its kind of thick”*
**Pockets/Compartments**2%
*“No pockets”*
**Thin**2%
*“Its super thin compared to any of the ones I have”*
**Stretchability/Expandability/Elasticity**2%
*“its very stretchy so I could have gone smaller”*
### **Top return reasons **
**Size-Overall**58%
**Chest Fit**5%
**Material Quality**4%
**Waist Fit**4%
**Zipper Quality**3%
**Advertised Vs Actual Product**3%
**Thin**3%
**Sleeve Fit**3%
**Length**3%
**Color**2%
## **Common questions**
- **Is define jacket profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 55 tracked products. 4 of 20 products launched in the last 360 days are still selling. 90-day search growth is -41.3%. Flapen's verdict: Skip it (35/100).
- **How competitive is the define jacket niche?**
- 23 brands and 28 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in define jacket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 10.0% — above our launch gate.
- **When does demand for define jacket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the define jacket niche?**
- Listings span $16.17–$187.20; the average listing price is $30.51 (sweet spot $15–$100). The average incumbent carries 2,006 reviews — the moat a new listing must climb.
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