---
title: "Death Note — $186K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/death-note"
last_updated: "2026-08-05T22:43:06.474Z"
locale: en
meta:
description: "Niche score 41/100 · $186K/yr market · 1.2M searches/yr · $30.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $186K/yr market · 1.2M searches/yr · $30.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Death Note — $186K/yr Amazon US Niche (2026) - Flapen"
---
# **death note**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 37Growth 21Conversion 6Competition 14Returns 96Price range 93Avg price 95Brand share 37Review moat 93Quality gap 25
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.76**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****139.4**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$12.60–$99.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$186K**
$186K/yr · 1.2M searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, death note is a $186K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **death note market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$246K–$308K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#74,146**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **70%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**12%**
- Great Eastern Entertainment49% - ODINGONS15% - ABYSTYLE6% - EROIKAKMI6% - Concept One6% - Bioworld5% - Open — no brand owns it (4 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -7.5% search growth over the last 90 days.
45K35KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/death-note/trend)
## **Top death note search terms**
- **death note**1.1M/yr-8.2%0.3% conv. - **deathnote**80K/yr+2.1%0.2% conv. - **deathnot**5K/yr+11.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/death-note/search-terms)
## **Top death note products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$28K30%$56K45%$84K60%$111K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Great Eastern Entertainment Death Note L SD PVC Keychain**Great Eastern Entertainment**$12.60**4.8★347 rev](https://www.amazon.com/dp/B0015117AA) [2**ODINGONS 4 PCS Set Notebook Anime Cosplay Japan Anime Theme Writing Journal Feather Pen L Necklace & Book Chain Anime Accessories**ODINGONS**$17.04**4.6★385 rev](https://www.amazon.com/dp/B0C1WWVZBT) [3**ABYSTYLE Studio Death Note Misa SFC Collectible PVC Figure Statue Anime Manga Figurine Home Room Office Dcor Gift**ABYSTYLE**$48.51**4.7★372 rev](https://www.amazon.com/dp/B0BJL3JL4M) [4**EROIKAKMI 4 PCS Notebook Set L Leather Journal and Necklace Feather Pen Anime Accessories**EROIKAKMI**$17.07**4.6★273 rev](https://www.amazon.com/dp/B0CQ4CGX47) [5**Death Note Beanie Hat Ryuk Winter Knit Cap with Cuff Black One Size**Concept One**$19.89**5.0★14 rev](https://www.amazon.com/dp/B0CP4HDRBD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Pop! Animation: Death Note - Light Yagami - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$17.15**0 rev2mo ago](https://www.amazon.com/dp/B0G36B8MJR) [**Death Note Character Womens Black Lounge Shorts-Large**Bioworld**$22.45**0 rev6mo ago](https://www.amazon.com/dp/B0GD1K5PMX) [**Odd Sox Death Note 2-Pack Novelty Crew Sock Bundle Size Large Mens 812 / Womens 9.513.5 Anime Fan Gift Durable Knit Comfort Comfortable Everyday Graphic Design**Odd Sox**$29.99**0 rev10mo ago](https://www.amazon.com/dp/B0FPMZZNQ9) [**Death Note Misa Amane Retro Goth Winged Heart Anime Tote Bag**Death Note**$23.08**1 rev11mo ago](https://www.amazon.com/dp/B0FK6GM3GM) [**Anime Squat Belt for Men and Women - 10MM Heavy Duty Anime Workout Lever Belt for Bodybuilding Cross Fit and Training (Death Note XS)**Generic**$99.82**2 rev1y ago](https://www.amazon.com/dp/B0DG2YH69D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Odd Sox Death Note 2-Pack Novelty Crew Sock Bundle Size Large Mens 812 / Womens 9.513.5 Anime Fan Gift Durable Knit Comfort Comfortable Everyday Graphic Design**Odd Sox**$29.99**0.0★**▲ 115%**](https://www.amazon.com/dp/B0FPMZZNQ9) [**Funko Pop! Animation: Death Note - Light Yagami - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$17.15**0.0★**▲ 115%**](https://www.amazon.com/dp/B0G36B8MJR) [**Death Note Character Womens Black Lounge Shorts-Large**Bioworld**$22.45**0.0★**▲ 114%**](https://www.amazon.com/dp/B0GD1K5PMX) [**Death Note Beanie Hat Ryuk Winter Knit Cap with Cuff Black One Size**Concept One**$19.89**5.0★**▲ 87%**](https://www.amazon.com/dp/B0CP4HDRBD) [**Anime Squat Belt for Men and Women - 10MM Heavy Duty Anime Workout Lever Belt for Bodybuilding Cross Fit and Training (Death Note XS)**Generic**$99.82**3.5★**▲ 83%**](https://www.amazon.com/dp/B0DG2YH69D)
**~~View all trending →~~**
## **What buyers say about death note**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**46%
*“The notebook is well made”*
**Value For Money**16%
*“Worth the purchase”*
**Collectibles**9%
*“Collecting”*
**Advertised Vs Actual Product**7%
*“It came just as described”*
**Size-Overall**5%
*“The size is pretty accurate”*
**Product Condition**4%
*“Description says 100% brand new”*
**Measurement/Reading Accuracy**4%
*“Very anime accurate and love it”*
**Strength**2%
*“nice sturdy binding”*
**Instructions/User Manual/Troubleshooting**2%
*“how you added the instructions it is absolutely peak the durability of the book is also really good”*
**Durability**1%
*“they seem like they will hold up well”*
### **What buyers complain about **
**Material Quality**17%
*“Cheap materials”*
**Quality-Overall**17%
*“the book was low quality”*
**Smell**17%
*“smells like death~ like it wont go away I wonder why”*
**Product Condition**11%
*“Looks used”*
**Strength**6%
*“The feather pen is kind of flimsy”*
**Paper Compatibility**6%
*“Pages werent connected to the spine”*
**Value For Money**4%
*“Maybe a little expensive for what it is”*
**Size-Overall**4%
*“it's kinda small”*
**Writing Experience**4%
*“Doesnt have THAT many pages to be able to write in”*
### **Top return reasons **
**Defective Material/Parts**19%
**Advertised Vs Actual Product**18%
**Size-Overall**11%
**Quality-Overall**9%
**Value For Money**8%
**Material Quality**6%
**Shape/Style**5%
**Smell**4%
**Writing Experience**3%
**Certifications**3%
## **Common questions**
- **Is death note profitable to sell on Amazon United States?**
- The niche generates $186K/yr across 10 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the death note niche?**
- 10 brands and 15 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in death note?**
- Top complaints mined from reviews: Material Quality, Quality-Overall, Smell. The return rate is 0.9%.
- **When does demand for death note peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the death note niche?**
- Listings span $12.60–$99.82; the average listing price is $30.76 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.
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