---
title: "Death Note Figure — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/death-note-figure"
last_updated: "2026-08-11T16:17:23.601Z"
locale: en
meta:
description: "Niche score 32/100 · $60K/yr market · 507K searches/yr · $45.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $60K/yr market · 507K searches/yr · $45.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Death Note Figure — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **death note figure**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 22Conversion 3Competition 20Returns 96Price range 30Avg price 95Brand share 0Review moat 89Quality gap 24
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$45.52**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****217.87**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$8.06–$293.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$60K**
$60K/yr · 507K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, death note figure is a $60K/yr Amazon United States market (507K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 32/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **death note figure market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$114K–$137K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#5,088**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **40%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- ABYSTYLE63% - Great Eastern Entertainment29% - Funko6% - QAHEART2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.
18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/death-note-figure/trend)
## **Top death note figure search terms**
- **death note figure**232K/yr-9.5%0.3% conv. - **death note figures**43K/yr-2.5%0.4% conv. - **misa amane figure**49K/yr-14.8%0.5% conv. - **l lawliet figure**26K/yr+12.2%0.1% conv. - **l figure**21K/yr+17.8%0.3% conv. - **misa figure**23K/yr+7.0%0.8% conv. - **l death note figure**16K/yr+10.0%0.1% conv. - **l figure death note**16K/yr-10.7%0.2% conv. - **death note l figure**10K/yr-3.5%0.6% conv. - **deathnote figures**8K/yr+39.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/death-note-figure/search-terms)
## **Top death note figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Great Eastern Entertainment Death Note L SD PVC Keychain**Great Eastern Entertainment**$12.60**4.8★347 rev](https://www.amazon.com/dp/B0015117AA) [2**ABYSTYLE Studio Death Note Misa SFC Collectible PVC Figure Statue Anime Manga Figurine Home Room Office Dcor Gift**ABYSTYLE**$48.51**4.7★372 rev](https://www.amazon.com/dp/B0BJL3JL4M) [3**ABYSTYLE Studio Death Note Light SFC Collectible PVC Figure Statue Anime Manga Figurine Home Room Office Dcor Gift**ABYSTYLE**$38.50**4.8★124 rev](https://www.amazon.com/dp/B0BN6S8MBY) [4**ABYSTYLE Studio Death Note Ryuk SFC Collectible PVC Figure 10 Tall Statue Anime Manga Figurine Home Room Office Dcor Gift**ABYSTYLE**$68.27**4.8★470 rev](https://www.amazon.com/dp/B07T2MN9CN) [5**ABYSTYLE Studio Death Note Detective L SFC Collectible PVC Figure 5.5 Tall Statue Anime Manga Figurine Home Room Office Dcor Gift**ABYSTYLE**$34.67**0.0★0 rev](https://www.amazon.com/dp/B0GSC6J1W1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Pop! Animation: Death Note - Light Yagami - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$17.15**0 rev2mo ago](https://www.amazon.com/dp/B0G36B8MJR) [**Funko Pop! Animation: Death Note - L - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$16.40**0 rev2mo ago](https://www.amazon.com/dp/B0G36C8KDG) [**ABYSTYLE Studio Death Note Detective L SFC Collectible PVC Figure 5.5 Tall Statue Anime Manga Figurine Home Room Office Dcor Gift**ABYSTYLE**$34.67**0 rev4mo ago](https://www.amazon.com/dp/B0GSC6J1W1) [**ABYSTYLE Death Note Acryl L Official Product Acrylic Figure to Stand Manga Collection Accessory**ABYSTYLE**$8.06**1 rev7mo ago](https://www.amazon.com/dp/B0G2M4XHQD) [**QAHEART Choso Figures JJK Chousou Anime Figure Statues Hidden Inventory Anime Action Figurine for Fans 6.3IN/16CM**QAHEART**$10.09**94 rev1y ago](https://www.amazon.com/dp/B0F9W7PQSJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Funko Pop! Animation: Death Note - L - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$16.40**0.0★**▲ 208%**](https://www.amazon.com/dp/B0G36C8KDG) [**Funko Pop! Animation: Death Note - Light Yagami - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$17.15**0.0★**▲ 206%**](https://www.amazon.com/dp/B0G36B8MJR) [**ABYSTYLE Studio Death Note Detective L SFC Collectible PVC Figure 5.5 Tall Statue Anime Manga Figurine Home Room Office Dcor Gift**ABYSTYLE**$34.67**0.0★**▲ 204%**](https://www.amazon.com/dp/B0GSC6J1W1) [**ABYSTYLE Death Note Acryl L Official Product Acrylic Figure to Stand Manga Collection Accessory**ABYSTYLE**$8.06**4.0★**▲ 148%**](https://www.amazon.com/dp/B0G2M4XHQD) [**ABYSTYLE Studio Death Note Light SFC Collectible PVC Figure Statue Anime Manga Figurine Home Room Office Dcor Gift**ABYSTYLE**$38.50**4.8★**▲ 115%**](https://www.amazon.com/dp/B0BN6S8MBY)
**~~View all trending →~~**
## **What buyers say about death note figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“This Death Note figure is great quality”*
**Value For Money**24%
*“Worth it”*
**Collectibles**17%
*“Collecting”*
**Size-Overall**7%
*“Decent size and as expected”*
**Design-Overall**5%
*“Such a fantastic sculpt”*
**Durability**3%
*“It feels durable”*
**Gifting Purpose**2%
*“Makes a nice gift for yourself or a fan”*
**Advertised Vs Actual Product**2%
*“It came just as described”*
**Texture/Consistency-Overall**2%
*“I like the texture on his seat”*
**Weight Light**2%
*“the figure has a good weight to it”*
### **What buyers complain about **
**Size-Overall**40%
*“stand doesnt fit”*
**Quality-Overall**15%
*“Very cheap quality all around”*
**Scratch Resistance**10%
*“It looked used and scratched and the plastic box it came in was hard to take out”*
**Advertised Vs Actual Product**10%
*“Details off”*
**Cushion**5%
*“not with any padding”*
### **Top return reasons **
**Defective Material/Parts**26%
**Size-Overall**12%
**Advertised Vs Actual Product**12%
**Shape/Style**8%
**Product Condition**6%
**Gifting Purpose**4%
**Material Quality**4%
**Print Quality**4%
**Certifications**4%
**Value For Money**4%
## **Common questions**
- **Is death note figure profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (32/100).
- **How competitive is the death note figure niche?**
- 4 brands and 49 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in death note figure?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Scratch Resistance. The return rate is 0.8%.
- **When does demand for death note figure peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the death note figure niche?**
- Listings span $8.06–$293.81; the average listing price is $45.52 (sweet spot $15–$100). The average incumbent carries 218 reviews — the moat a new listing must climb.
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