---
title: "Trend — dad shirt - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/dad-shirt/trend"
last_updated: "2026-08-06T14:01:20.715Z"
locale: en
meta:
  description: "Niche score 65/100 · $286K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $286K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dad shirt - Flapen"
---

# **dad shirt**

**Worth a look**

Shows demand growing +596.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 100Conversion 9Competition 92Returns 88Price range 75Avg price 81Brand share 71Review moat 49Quality gap 18

**Growth**

**Incredible****+596.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.56**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.22–$35.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$286K**

$286K/yr · 2.2M searches

**Review moat**

**Okay****1,597.8**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend