---
title: "Cutlass — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/cutlass"
last_updated: "2026-08-11T15:20:27.527Z"
locale: en
meta:
description: "Niche score 54/100 · $58K/yr market · 86K searches/yr · $68.83 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $58K/yr market · 86K searches/yr · $68.83 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cutlass — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **cutlass**
**Worth a look**
Shows no brand lock-in (top 5 brands take 45% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Market size 15Growth 50Conversion 12Competition 85Returns 53Price range 29Avg price 86Brand share 90Review moat 81Quality gap 63
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$68.83**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Review moat**
**Great****382.72**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+20.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$9.77–$297.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$58K**
$58K/yr · 86K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, cutlass is a $58K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Oct. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cutlass market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$69K–$86K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#1,236**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **70%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**45%**
Top 20: 91%
**Top-5 click share**
**30%**
Top 20: 73%
**Open market**
**49%**
- Pacific Solution12% - Cold Steel11% - SZCO9% - Armory Replicas8% - QUEQUAQUI6% - Honshu6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.0% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/cutlass/trend)
## **Top cutlass search terms**
- **cutlass**39K/yr+30.4%1.0% conv. - **cutlass sword**30K/yr-1.0%0.5% conv. - **pirate cutlass**13K/yr+53.6%1.0% conv. - **pirate cutlass sword**4K/yr+2.0%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/cutlass/search-terms)
## **Top cutlass products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PS Caribbean Pirate Style Cutlass Sword Classic Nautical Design Display Piece Costume Accessory for Cosplay LARP Practice Item Outdoor Sports Swing Use - Caribbean Guard**Pacific Solution**$70.65**4.5★54 rev](https://www.amazon.com/dp/B07SHW6ZB7) [2**Armory Replicas Caribbean Panga Full Tang Machete - Outdoor Camping Sickle Knife - 21.5 inch**Armory Replicas**$21.77**4.0★194 rev](https://www.amazon.com/dp/B009BA4B3C) [3**Honshu 1917 Hybrid Cutlass | 25.5 1075 High Carbon Steel Blade**Honshu**$199.55**4.2★10 rev](https://www.amazon.com/dp/B0D63LFN39) [4**Cold Steel All Purpose Tactical Machete with Sheath Great for Clearing Brush Survival Camping and Outdoor Activities Cutlass Machete**Cold Steel**$37.97**4.5★3,795 rev](https://www.amazon.com/dp/B006YBY91K) [5**24 Damascus Cutlass Sword Silver Art Tactical Master LARP Sword Handmade Scimitar Cosplay Viking Sword Hunting Gift for Men Gift for him (Cutlass Sward)**MR. CRAFT**$99.06**4.2★24 rev](https://www.amazon.com/dp/B0B4FT1CFM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kojintora Caribbean Pirate Cutlass Sword Replica - Adult Caribbean Pirate Cosplay Prop with Stainless Steel Cutlass Blade Basket Hilt Guard Scabbard for Costume & Display**Kojintora**$58.78**9 rev3mo ago](https://www.amazon.com/dp/B0GVFH6ZNV) [**29.5inchs Pirate Cutlass Buccaneer SwordPirate of The Caribbean Regal Sword for displaying Collections and Cosplay**Sword fort**$73.08**12 rev12mo ago](https://www.amazon.com/dp/B0FHHGGWFM) [**Honshu 1917 Hybrid Cutlass | 25.5 1075 High Carbon Steel Blade**Honshu**$199.55**10 rev2y ago](https://www.amazon.com/dp/B0D63LFN39) [**QUEQUAQUI Set of Two 30-Inch Foam Pirate Cutlass Swords - Perfect for Cosplay Role-Playing and Halloween Costume Props. Safe and Durable Training Swords for Teenagers and Adults**QUEQUAQUI**$38.56**41 rev2y ago](https://www.amazon.com/dp/B0CGFYBMKQ) [**Deluxe Toy Pirate Cutlass - ST**Fun Costumes**$9.77**6 rev2y ago](https://www.amazon.com/dp/B0CGK7GS3J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kojintora Caribbean Pirate Cutlass Sword Replica - Adult Caribbean Pirate Cosplay Prop with Stainless Steel Cutlass Blade Basket Hilt Guard Scabbard for Costume & Display**Kojintora**$58.78**5.0★**▲ 282%**](https://www.amazon.com/dp/B0GVFH6ZNV) [**Deluxe Toy Pirate Cutlass - ST**Fun Costumes**$9.77**4.3★**▲ 204%**](https://www.amazon.com/dp/B0CGK7GS3J) [**Armory Replicas Caribbean Panga Full Tang Machete - Outdoor Camping Sickle Knife - 21.5 inch**Armory Replicas**$21.77**4.0★**▲ 55%**](https://www.amazon.com/dp/B009BA4B3C) [**Armory Replicas Civil War U.S 1860 Naval Cutlass Reproduction**Armory Replicas**$55.35**4.7★**▲ 50%**](https://www.amazon.com/dp/B00NEQARKU) [**Machete with Saw 25 / 19 Heavy Duty Tool & Sheath - Ergonomic No-Slip Handle - Survival Knife with Serrated Blade - Machetes for Bushcraft Hunting Garden Cutting Trees and Yard Work**Grand Way**$30.10**4.5★**▲ 49%**](https://www.amazon.com/dp/B089Q236QK)
**~~View all trending →~~**
## **What buyers say about cutlass**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“The knife was excellent great quality”*
**Sharpness**11%
*“Nice and sharp”*
**Value For Money**9%
*“Value for money”*
**Size-Overall**7%
*“Great size”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Grip**5%
*“The grip is comfortable”*
**Cutting/Trimming**5%
*“It is a solid piece of steal and the saw blade is substantial and cuts well,”*
**Durability**4%
*“Not cheap or feels like it will break”*
**Ease Of Use**4%
*“Ease of use”*
**Weight Heavy**4%
*“Heavy”*
### **What buyers complain about **
**Sharpness**11%
*“Not in any way sharp as delivered”*
**Strength**11%
*“Very flimsy”*
**Durability**9%
*“Breaks Easily”*
**Cutting/Trimming**7%
*“It doesnt cut good at all”*
**Advertised Vs Actual Product**7%
*“bad description of the item”*
**Quality-Overall**6%
*“Bad Quality Control”*
**Size-Overall**4%
*“too small”*
**Rusts/Corrodes**4%
*“Rusted after first use”*
**Handle Quality**4%
*“Sword has the perfect look for my daughter's pirate costume; however, the handle arrived completely cracked”*
**Weight Heavy**3%
*“A little heavier than I expected”*
### **Top return reasons **
**Size-Overall**41%
**Advertised Vs Actual Product**11%
**Sharpness**6%
**Quality-Overall**5%
**Value For Money**5%
**Cutting/Trimming**4%
**Weight Heavy**3%
**Strength**3%
**Defective Material/Parts**3%
**Material Quality**3%
## **Common questions**
- **Is cutlass profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 50 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the cutlass niche?**
- 31 brands and 62 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in cutlass?**
- Top complaints mined from reviews: Sharpness, Strength, Durability. The return rate is 2.9%.
- **When does demand for cutlass peak?**
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the cutlass niche?**
- Listings span $9.77–$297.91; the average listing price is $68.83 (sweet spot $15–$100). The average incumbent carries 383 reviews — the moat a new listing must climb.
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