---
title: "Cruella Deville Costume Kids — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/cruella-deville-costume-kids"
last_updated: "2026-08-11T15:27:18.762Z"
locale: en
meta:
description: "Niche score 41/100 · $28K/yr market · 109K searches/yr · $25.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $28K/yr market · 109K searches/yr · $25.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cruella Deville Costume Kids — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **cruella deville costume kids**
**Skip it**
Soft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 13Competition 83Returns 0Price range 83Avg price 95Brand share 86Review moat 83Quality gap 43
**Avg price**
**Incredible****$25.50**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Great****333.78**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$6.76–$61.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$28K**
$28K/yr · 109K searches
**Growth**
**Bad****-53.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****13.0%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, cruella deville costume kids is a $28K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cruella deville costume kids market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$38K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#2,478**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **32%**
- **Out of stock**
- **30.5%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**49%**
Top 20: 93%
**Top-5 click share**
**32%**
Top 20: 80%
**Open market**
**45%**
- IBTOM CASTLE21% - Mecamelon8% - Pangda7% - KESOCORAY7% - Disguise7% - Joy Join6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -53.6% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 81.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/cruella-deville-costume-kids/trend)
## **Top cruella deville costume kids search terms**
- **cruella deville costume kids**68K/yr-62.8%1.2% conv. - **cruella costume kids**11K/yr-29.8%1.5% conv. - **kids cruella deville costume**8K/yr-42.6%2.0% conv. - **cruella deville costume girls**6K/yr-4.3%1.1% conv. - **girls cruella deville costume**5K/yr-42.9%1.1% conv. - **cruella deville costume toddler**6K/yr-33.7%0.8% conv. - **toddler cruella deville costume**6K/yr-63.7%1.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/cruella-deville-costume-kids/search-terms)
## **Top cruella deville costume kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5694%$1K6%$2K8%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pangda 3Pcs 1920s Costume Accessories for Women Red Long Satin Gloves Fancy Dress Plastic Stick Pearl Necklace Set(Classic Style Red Gloves)**Pangda**$10.85**4.3★1,775 rev](https://www.amazon.com/dp/B07TTS5G5D) [2**KESOCORAY 6 PCS Black and White Costume Set for Women**KESOCORAY**$21.97**4.5★62 rev](https://www.amazon.com/dp/B0DCHJRSQS) [3**Kids Girls Halloween Costume Dalmatian Dog Dress Toddler Baby Carnival Cosplay Fancy Dress Up Party Birthday Photography Role Play Gown +Wig +Gloves +The Pole 5PCS Outfit Set White-ruffle 2-3 Years**IBTOM CASTLE**$25.88**4.7★200 rev](https://www.amazon.com/dp/B09HKK6CPW) [4**Mecamelon Girls Vintage Halloween Costume Dress Up Dalmatian Print Outfit (6-7 Years White)**Mecamelon**$34.24**4.6★414 rev](https://www.amazon.com/dp/B09DYGTV63) [5**Little Girls Princess Gloves(Solid Color Long Elbow Length) For Birthday Wedding Holiday Costume Party(Red)**Joy Join**$6.94**4.5★3,988 rev](https://www.amazon.com/dp/B07Z4S13NJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Store Official Cruella De Vil Halloween Costume for Girls - Disney Halloween Costumes for kids - Dress up Clothes for Pretend Play - Cosplay Costume with Embroidered Details - Size 5/6**Disney Store**$54.62**23 rev5mo ago](https://www.amazon.com/dp/B0GJHRN43Z) [**COSPELEY 101 Dalmatian Costume for Kids Girls Shirt Outfit Ears Headband Socks Accessories for 101st Day Of School (Middle(8-10yr))**COSPELEY**$22.20**114 rev1y ago](https://www.amazon.com/dp/B0DP67T2C7) [**KESOCORAY 6 PCS Black and White Costume Set for Women**KESOCORAY**$21.97**62 rev1y ago](https://www.amazon.com/dp/B0DCHJRSQS) [**Pikpops Dalmatian Costume Girls 101 Days of School Dog Costume Set Kids Tutu Headband Accessories Halloween Animal Party (8-10 years old)**Pikpops**$24.01**39 rev2y ago](https://www.amazon.com/dp/B0CLGJQRFV) [**tiggell 3pcs Dalmatian Costume Black and White Anime Dress Up Scarf Lace Gloves Top Hat Hair Clip Devil Costume for Halloween Cosplay**tiggell**$15.37**58 rev2y ago](https://www.amazon.com/dp/B0CC8RKK52)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Store Official Cruella De Vil Halloween Costume for Girls - Disney Halloween Costumes for kids - Dress up Clothes for Pretend Play - Cosplay Costume with Embroidered Details - Size 5/6**Disney Store**$54.62**4.9★**▲ 1000%**](https://www.amazon.com/dp/B0GJHRN43Z) [**Pikpops Dalmatian Costume Girls 101 Days of School Dog Costume Set Kids Tutu Headband Accessories Halloween Animal Party (8-10 years old)**Pikpops**$24.01**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0CLGJQRFV) [**Pangda 3Pcs 1920s Costume Accessories for Women Red Long Satin Gloves Fancy Dress Plastic Stick Pearl Necklace Set(Classic Style Red Gloves)**Pangda**$10.85**4.3★**▲ 903%**](https://www.amazon.com/dp/B07TTS5G5D) [**Kids Girls Halloween Costume Dalmatian Dog Dress for Toddler Carnival Cosplay Fancy Dress Up Party Birthday Role Play Gown +Wig +Gloves +The Pole 5PCS Outfit Set Black-long sleeve 5-6 Years**IBTOM CASTLE**$25.89**4.7★**▲ 825%**](https://www.amazon.com/dp/B0B778BTNN) [**Akokvlar Girls Dalmatian Print Costume Vintage Halloween Dress Up Outfit (10-11 Years White)**Akokvlar**$26.38**4.6★**▲ 788%**](https://www.amazon.com/dp/B0B5P5RY1D)
**~~View all trending →~~**
## **What buyers say about cruella deville costume kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good quality, came on time”*
**Value For Money**19%
*“Good value for money”*
**Size-Overall**10%
*“Perfect fit”*
**Correct Contents**8%
*“Cute pieces”*
**Advertised Vs Actual Product**6%
*“Just as pictured”*
**Material Quality**4%
*“The material is lightweight and comfortable, making it easy to wear for extended periods”*
**Ease Of Use**4%
*“playful without being complicated to put on”*
**Wig/Artificial Hair Quality**4%
*“Wig was perfect for my little cruella”*
**Durability**4%
*“sturdy enough for more than one occasion”*
**Soft Feel**4%
*“are gentle on it”*
### **What buyers complain about **
**Size-Overall**29%
*“I can't imagine the nose ever fitting anything”*
**Durability**18%
*“One of the bows came off while putting them back on other than that these gloves were beautiful”*
**Comfort-Overall**9%
*“Its was uncomfortable for my Grand”*
**Quality-Overall**8%
*“Poor quality”*
**Smell**5%
*“has a chemical smell”*
**Advertised Vs Actual Product**5%
*“Also, its not pictured,”*
**Upholstery/Fabric Quality**3%
*“the fabric is extremely fragile”*
**Thickness**3%
*“The gloves are thin”*
### **Top return reasons **
**Size-Overall**64%
**Quality-Overall**8%
**Advertised Vs Actual Product**7%
**Length**5%
**Product Condition**4%
**Material Quality**3%
**Wig/Artificial Hair Quality**1%
**Defective Material/Parts**1%
**Color**1%
**Shoulder Fit**1%
## **Common questions**
- **Is cruella deville costume kids profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -53.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the cruella deville costume kids niche?**
- 27 brands and 61 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in cruella deville costume kids?**
- Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 13.0% — above our launch gate.
- **When does demand for cruella deville costume kids peak?**
- Demand peaks in Sep–Oct; the busiest month runs 81.7× the quietest.
- **What does it cost to enter the cruella deville costume kids niche?**
- Listings span $6.76–$61.18; the average listing price is $25.50 (sweet spot $15–$100). The average incumbent carries 334 reviews — the moat a new listing must climb.
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