---
title: "Cruella De Vil — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/cruella-de-vil"
last_updated: "2026-08-11T21:26:54.170Z"
locale: en
meta:
description: "Niche score 21/100 · $77K/yr market · 104K searches/yr · $101.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 21/100 · $77K/yr market · 104K searches/yr · $101.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cruella De Vil — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **cruella de vil**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 22Conversion 9Competition 0Returns 0Price range 33Avg price 74Brand share 0Review moat 95Quality gap 37
**Review moat**
**Great****100.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$101.55**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$12.77–$266.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$77K**
$77K/yr · 104K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****13.7%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, cruella de vil is a $77K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 21/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cruella de vil market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$76K–$102K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#10,234**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **18.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- QAQ-COSPLAY90% - Jewelili5% - INTIMO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -5.1% search growth over the last 90 days.
9K7KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/cruella-de-vil/trend)
## **Top cruella de vil search terms**
- **cruella**74K/yr-9.5%0.0% conv. - **cruella de vil**17K/yr-9.7%0.0% conv. - **cruela**10K/yr+15.2%0.0% conv. - **curella**2K/yr+56.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/cruella-de-vil/search-terms)
## **Top cruella de vil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$19K50%$39K75%$58K100%$77K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**QAQ-COSPLAY Cruella Deville costume Women with Wig Accessories for Halloween Themed Party Dress Up**QAQ-COSPLAY**$25.19**4.6★278 rev](https://www.amazon.com/dp/B0CYLGRDM8) [2**Jewelili Enchanted Disney Fine Jewelry I Rock Sterling Silver and Black Rhodium 1/4 cttw Diamond Disney Cruella Live Action Stack Ring Size 6**Jewelili**$266.70**5.0★5 rev](https://www.amazon.com/dp/B093VXDJYD) [3**Disney Villains Womens Cruella De Vil 2 Piece Shirt And Pants Jogger Style Pajama Set (Small)**INTIMO**$12.77**4.0★18 rev](https://www.amazon.com/dp/B08WTZS99C)
### **Newest**
by launch date
[**QAQ-COSPLAY Cruella Deville costume Women with Wig Accessories for Halloween Themed Party Dress Up**QAQ-COSPLAY**$25.19**278 rev2y ago](https://www.amazon.com/dp/B0CYLGRDM8) [**Jewelili Enchanted Disney Fine Jewelry I Rock Sterling Silver and Black Rhodium 1/4 cttw Diamond Disney Cruella Live Action Stack Ring Size 6**Jewelili**$266.70**5 rev5y ago](https://www.amazon.com/dp/B093VXDJYD) [**Disney Villains Womens Cruella De Vil 2 Piece Shirt And Pants Jogger Style Pajama Set (Small)**INTIMO**$12.77**18 rev5y ago](https://www.amazon.com/dp/B08WTZS99C)
### **Trending**
90-day click momentum
[**Jewelili Enchanted Disney Fine Jewelry I Rock Sterling Silver and Black Rhodium 1/4 cttw Diamond Disney Cruella Live Action Stack Ring Size 6**Jewelili**$266.70**5.0★**▲ 77%**](https://www.amazon.com/dp/B093VXDJYD) [**Disney Villains Womens Cruella De Vil 2 Piece Shirt And Pants Jogger Style Pajama Set (Small)**INTIMO**$12.77**4.0★**▲ 24%**](https://www.amazon.com/dp/B08WTZS99C) [**QAQ-COSPLAY Cruella Deville costume Women with Wig Accessories for Halloween Themed Party Dress Up**QAQ-COSPLAY**$25.19**4.6★**— 3%**](https://www.amazon.com/dp/B0CYLGRDM8)
## **What buyers say about cruella de vil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**60%
*“Good value for money”*
**Quality-Overall**20%
*“Very good quality”*
**Size-Overall**20%
*“Perfect fit”*
### **Top return reasons **
**Size-Overall**65%
**Material Quality**8%
**Quality-Overall**8%
**Product Condition**8%
**Advertised Vs Actual Product**6%
**Length**4%
## **Common questions**
- **Is cruella de vil profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 3 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (21/100).
- **How competitive is the cruella de vil niche?**
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for cruella de vil peak?**
- Demand peaks in Oct–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the cruella de vil niche?**
- Listings span $12.77–$266.70; the average listing price is $101.55 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)