---
title: "Crown Royal — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/crown-royal"
last_updated: "2026-08-11T14:25:23.640Z"
locale: en
meta:
description: "Niche score 41/100 · $102K/yr market · 271K searches/yr · $27.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $102K/yr market · 271K searches/yr · $27.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crown Royal — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **crown royal**
**Skip it**
Weak search conversion (1.4%) — this niche doesn't clear our bar today.
Market size 25Growth 22Conversion 17Competition 51Returns 68Price range 82Avg price 95Brand share 30Review moat 77Quality gap 24
**Avg price**
**Incredible****$27.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.12–$44.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****465.36**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$102K**
$102K/yr · 271K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, crown royal is a $102K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crown royal market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$111K–$139K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#15,825**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **50%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**141**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 97%
**Open market**
**8%**
- GJTIM30% - LORD'S ROCKS23% - XXME14% - fat mummy12% - Crown Royal8% - TOBATOBA5% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.
30K20KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/crown-royal/trend)
## **Top crown royal search terms**
- **crown royal**97K/yr+15.2%0.7% conv. - **crown royal whiskey**78K/yr-32.5%0.7% conv. - **crown royal gifts for men**54K/yr+7.6%1.4% conv. - **crown royal gifts**28K/yr-13.0%1.4% conv. - **crown royal whiskey liquor**5K/yr-15.6%0.4% conv. - **crown royal liquor**3K/yr+34.3%0.3% conv. - **crown royal gift set**6K/yr-17.0%1.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/crown-royal/search-terms)
## **Top crown royal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$31K40%$41K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GJTIM 2 Pairs Whiskey Gift Whiskey Lover Drinker Whiskey Lover SocksCrown R**GJTIM**$15.34**4.8★262 rev](https://www.amazon.com/dp/B087ZVHSWQ) [2**Whiskey Glasses Set of 2 Crown Royal Whiskey Glass and Stone Set 2 Scotch Glasses and 4 Unique Chilling Granite Rocks | Whiskey Stone Gift Set for Men Compatible**LORD'S ROCKS**$22.10**4.7★333 rev](https://www.amazon.com/dp/B09HRVHVYL) [3**fat mummy Crown Fan Hawaiian Shirts for Men and Women Tropical Summer Beach Shirt Crown Lovers Button Shirt Holiday Shirt White- Orange 3X-Large**fat mummy**$28.94**4.6★60 rev](https://www.amazon.com/dp/B0CZL896N7) [4**Crown Royal Cocktail Smoking Kit Premium 10-Piece Whiskey Smoker Set with Butane Torch Wood Chips (Oak Apple Cherry Pecan) Mesh Burn Cups & Wooden Lid Gift Set for Whiskey & Bourbon Lovers**LORD'S ROCKS**$36.40**4.4★52 rev](https://www.amazon.com/dp/B0FGQF389C) [5**XXME Purple Original Crown Fan Baseball Jersey Shirt Crown Lovers Baseball Jersey Button Down Sports Uniform for Women Men (X-Large)**XXME**$37.03**4.4★150 rev](https://www.amazon.com/dp/B0B3TCKYZ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crown Fan Hawaiian Shirt Aloha Beach Vacation Casual Button Down Short Sleeve Shirt Floral Summer Skull Gifts**XXME**$34.94**117 rev6mo ago](https://www.amazon.com/dp/B0GFWKKFKG) [**fat mummy Royal Whiskey Inspired Tumbler King Crown Style Stainless Steel Travel Mug with Lid Funny Drinking Gift for Men and Women**fat mummy**$24.95**223 rev6mo ago](https://www.amazon.com/dp/B0GCDPDBN3) [**Zippo Crown Royal Lighters**Zippo**$29.27**9 rev11mo ago](https://www.amazon.com/dp/B0FMLCNFBD) [**Crown Royal Cocktail Smoking Kit Premium 10-Piece Whiskey Smoker Set with Butane Torch Wood Chips (Oak Apple Cherry Pecan) Mesh Burn Cups & Wooden Lid Gift Set for Whiskey & Bourbon Lovers**LORD'S ROCKS**$36.40**52 rev1y ago](https://www.amazon.com/dp/B0FGQF389C) [**Crown Royal Cocktail Smoking Kit 10-Piece Smoker Set for Whiskey & Cocktails with Torch Wood Chips Smoker Lid Glasses & Accessories Premium Gift Set for Men Bourbon Lovers & Home Bars**LORD'S ROCKS**$28.31**32 rev1y ago](https://www.amazon.com/dp/B0FGQBMYSY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crown Fan Hawaiian Shirt Aloha Beach Vacation Casual Button Down Short Sleeve Shirt Floral Summer Skull Gifts**XXME**$34.94**4.5★**▲ 294%**](https://www.amazon.com/dp/B0GFWKKFKG) [**XXME Crown Fan Baseball Jersey Shirt Crown Lovers Shirt Sports Uniform Large**XXME**$34.44**4.4★**▲ 290%**](https://www.amazon.com/dp/B0CYST4D12) [**fat mummy Crown Fan Hawaiian Shirts for Men and Women Tropical Summer Beach Shirt Crown Lovers Button Shirt Holiday Shirt White- Orange 3X-Large**fat mummy**$28.94**4.6★**▲ 219%**](https://www.amazon.com/dp/B0CZL896N7) [**TOBATOBA Crystal Wedding Tiara for Women Crown for Women Royal Queen Crown Headband Metal Princess Tiara for Bride Quinceanera Headpieces for Birthday Prom Pageant Halloween Costume Cosplay Blue**TOBATOBA**$16.29**4.8★**▲ 178%**](https://www.amazon.com/dp/B09DK87R6Z) [**fat mummy Royal Whiskey Inspired Tumbler King Crown Style Stainless Steel Travel Mug with Lid Funny Drinking Gift for Men and Women**fat mummy**$24.95**4.7★**▲ 165%**](https://www.amazon.com/dp/B0GCDPDBN3)
**~~View all trending →~~**
## **What buyers say about crown royal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Great quality”*
**Gifting Purpose**21%
*“Great gift idea”*
**Value For Money**14%
*“Perfect set at a perfect price”*
**Alcohol Flavor**7%
*“One of my favorite drinks”*
**Advertised Vs Actual Product**7%
*“just right”*
**Brightness/Shine/Glow**7%
*“Beautiful light, hung in my barn and is very bright, well made”*
**Color**2%
*“Colors are really great though”*
**Smell**2%
*“Came balled up, and used, with super strong cologne smell”*
**Ease Of Use**2%
*“its easy to use while delivering great results”*
**Durability**2%
*“Durable and well-made 5 out of 5, highly recommend”*
### **What buyers complain about **
**Durability**25%
*“I don't think it'll have longevity”*
**Material Quality**25%
*“Wierd feeling material”*
**Size-Overall**8%
*“Runs quite small”*
### **Top return reasons **
**Size-Overall**56%
**Color**6%
**Length**4%
**Quality-Overall**4%
**Metal Authenticity**4%
**Feet Fit**4%
**Product Condition**4%
**Material Quality**4%
**Functionality-Overall**4%
**Sleeve Fit**2%
## **Common questions**
- **Is crown royal profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the crown royal niche?**
- 9 brands and 141 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in crown royal?**
- Top complaints mined from reviews: Durability, Material Quality, Size-Overall. The return rate is 2.3%.
- **When does demand for crown royal peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the crown royal niche?**
- Listings span $9.12–$44.83; the average listing price is $27.70 (sweet spot $15–$100). The average incumbent carries 465 reviews — the moat a new listing must climb.
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