---
title: "Cross Pin — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/cross-pin"
last_updated: "2026-08-11T16:47:18.173Z"
locale: en
meta:
description: "Niche score 48/100 · $31K/yr market · 160K searches/yr · $10.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $31K/yr market · 160K searches/yr · $10.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cross Pin — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **cross pin**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 21Conversion 22Competition 78Returns 94Price range 47Avg price 40Brand share 91Review moat 91Quality gap 25
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****177.2**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Price range**
**Okay****$4.71–$24.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.74**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-8.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$31K**
$31K/yr · 160K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, cross pin is a $31K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 44% of demand. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cross pin market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$54K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#12,417**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**44%**
Top 20: 85%
**Top-5 click share**
**37%**
Top 20: 71%
**Open market**
**52%**
- Mheijo15% - Nuenen11% - CINFAC8% - KummerSaprk6% - PinMart5% - TLASTMATE5%
## **Demand**
Weekly Amazon search volume, last 13 weeks — -8.4% search growth over the last 90 days.
4K3KApr '26Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/cross-pin/trend)
## **Top cross pin search terms**
- **cross pin**52K/yr-1.8%2.2% conv. - **cross lapel pin**22K/yr-5.9%2.0% conv. - **cross pins**18K/yr-1.5%1.5% conv. - **cross brooch**17K/yr-23.4%0.6% conv. - **cross pins for men**12K/yr+13.4%1.9% conv. - **cross lapel pins for men**11K/yr-5.3%2.4% conv. - **cross brooches for women**9K/yr-36.3%0.7% conv. - **cross pins for women**9K/yr-26.5%1.7% conv. - **cross hat pin**6K/yr-18.8%1.2% conv. - **gold cross pin**4K/yr+7.3%2.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/cross-pin/search-terms)
## **Top cross pin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9226%$2K9%$3K12%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cross Label Pin and Tie Clip Christian Tie Clip and Pin Set Religious Tie Clips for Men Jesus Suit Lapel Pin for Men Crucifix Tie Tack Pins for Women Dad Catholic Christ Mens Lapel Pins for Suits**Mheijo**$19.18**4.7★87 rev](https://www.amazon.com/dp/B0DYHZ3JL4) [2**Nuenen 50 Pcs Cross Charm for Women Man Celebration Grad Decor Crystal Pocket Cross Necklace Natural Worry Stone Gift for Jewelry Making Craft Festival Decor (0.71 x 0.98 x 0.24 Inch Classic)**Nuenen**$24.14**4.2★684 rev](https://www.amazon.com/dp/B0B48QTMZ2) [3**CINFAC 25/50/100pcs small metal golden Religious Christian Cross brooch pin enamel Chaplain Cross lapel pins funeral Church prayer bulk (25)**CINFAC**$8.43**4.8★196 rev](https://www.amazon.com/dp/B0CWGSGT5Y) [4**Cross Lapel Pin for Men and Women |Clothing Accessories for Suit Sweater Overcoat l Gift for Family Member (Cross)**TLASTMATE**$6.04**4.6★90 rev](https://www.amazon.com/dp/B0BVMVQ3R8) [5**Cross Pin for Men Gold Jesus Lapel Pin Brooch Christian Birthday Jewelry Gifts Faith First Communion Baptism Gifts for Women**KummerSaprk**$10.00**4.4★10 rev](https://www.amazon.com/dp/B0G1XY6V6V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cross Pin for Men Gold Jesus Lapel Pin Brooch Christian Birthday Jewelry Gifts Faith First Communion Baptism Gifts for Women**KummerSaprk**$10.00**10 rev8mo ago](https://www.amazon.com/dp/B0G1XY6V6V) [**Cross Pin for Men Gold Jesus Lapel Pin Brooch Christian Birthday Jewelry Gifts Faith First Communion Baptism Gifts for Women**KummerSaprk**$10.77**10 rev8mo ago](https://www.amazon.com/dp/B0G1XV3NPB) [**YKEBVPW 5pcs Small Metal Golden Cross Brooch Pins Enamel Cross Lapel Pins for Men Prayer Pins Bulk Heart Brooches for Church Funeral Flag Faith Jewelry Accessories**YKEBVPW**$6.00**17 rev1y ago](https://www.amazon.com/dp/B0FBG93CG2) [**Cross Label Pin and Tie Clip Christian Tie Clip and Pin Set Religious Tie Clips for Men Jesus Suit Lapel Pin for Men Crucifix Tie Tack Pins for Women Dad Catholic Christ Mens Lapel Pins for Suits**Mheijo**$19.18**87 rev1y ago](https://www.amazon.com/dp/B0DYHZ3JL4) [**American Flag Christian Cross Lapel Pin (Black-Metal)**Great 1**$8.98**34 rev1y ago](https://www.amazon.com/dp/B0DT7LRQGN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cross Pin for Men Gold Jesus Lapel Pin Brooch Christian Birthday Jewelry Gifts Faith First Communion Baptism Gifts for Women**KummerSaprk**$10.00**4.4★**▲ 167%**](https://www.amazon.com/dp/B0G1XY6V6V) [**Cross Label Pin and Tie Clip Christian Tie Clip and Pin Set Religious Tie Clips for Men Jesus Suit Lapel Pin for Men Crucifix Tie Tack Pins for Women Dad Catholic Christ Mens Lapel Pins for Suits**Mheijo**$19.18**4.7★**▲ 164%**](https://www.amazon.com/dp/B0DYHZ3JL4) [**Nuenen 50 Pcs Cross Charm for Women Man Celebration Grad Decor Crystal Pocket Cross Necklace Natural Worry Stone Gift for Jewelry Making Craft Festival Decor (0.71 x 0.98 x 0.24 Inch Classic)**Nuenen**$24.14**4.2★**▲ 115%**](https://www.amazon.com/dp/B0B48QTMZ2) [**Cross Pin for Men Gold Jesus Lapel Pin Brooch Christian Birthday Jewelry Gifts Faith First Communion Baptism Gifts for Women**KummerSaprk**$10.77**4.4★**▲ 106%**](https://www.amazon.com/dp/B0G1XV3NPB) [**25/50/100 pieces Silver-plated-color Christian Cross lapel pins bulk (25)**CINFAC**$6.98**4.7★**▲ 80%**](https://www.amazon.com/dp/B0CZTYH46W)
**~~View all trending →~~**
## **What buyers say about cross pin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“It is beautifully made”*
**Gifting Purpose**14%
*“Great for gifts”*
**Advertised Vs Actual Product**12%
*“Looks just like the picture”*
**Value For Money**10%
*“Good price”*
**Size-Overall**8%
*“Great fit”*
**Durability**4%
*“they seem to be very durable so far”*
**Color**3%
*“Love the colors”*
**Design-Overall**3%
*“Well designed and made”*
**Ease Of Use**2%
*“Its simple”*
**Strength**2%
*“Detailed well Stable pin”*
### **What buyers complain about **
**Size-Overall**43%
*“Tiny tiny cross”*
**Durability**13%
*“Broke”*
**Value For Money**6%
*“These were not cheap”*
**Advertised Vs Actual Product**6%
*“False advertisement”*
**Color**5%
*“The only downside is that the color was slightly off from what I was expecting”*
**Material Quality**5%
*“is made of cheap aluminum”*
**Defective Material/Parts**4%
*“Broken pieces”*
**Shape/Style**4%
*“Very tacky looking”*
**Quality-Overall**2%
*“Its no nicely made”*
**Strength**1%
*“NOT sturdy”*
### **Top return reasons **
**Size-Overall**51%
**Defective Material/Parts**10%
**Color**9%
**Advertised Vs Actual Product**7%
**Functionality-Overall**4%
**Value For Money**3%
**Display Colors**3%
**Quality-Overall**3%
**Add-Ons/Attachments**2%
**Wrong Dimensions**2%
## **Common questions**
- **Is cross pin profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 50 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the cross pin niche?**
- 36 brands and 62 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in cross pin?**
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.0%.
- **What does it cost to enter the cross pin niche?**
- Listings span $4.71–$24.14; the average listing price is $10.74 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.
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