---
title: "Cropped Flannel — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/cropped-flannel"
last_updated: "2026-08-11T21:54:20.154Z"
locale: en
meta:
description: "Niche score 40/100 · $17K/yr market · 215K searches/yr · $23.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $17K/yr market · 215K searches/yr · $23.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cropped Flannel — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **cropped flannel**
**Skip it**
High returns (16.5%) — this niche doesn't clear our bar today.
Market size 4Growth 14Conversion 4Competition 79Returns 0Price range 81Avg price 95Brand share 60Review moat 66Quality gap 67
**Avg price**
**Incredible****$23.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.00–$46.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****857.64**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-21.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$17K**
$17K/yr · 215K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****16.5%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, cropped flannel is a $17K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cropped flannel market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$12K–$18K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#19,262**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **87%**
- **Out of stock**
- **15.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**69%**
Top 20: 99%
**Top-5 click share**
**36%**
Top 20: 63%
**Open market**
**26%**
- Dookttker24% - Lacozy20% - Milumia11% - Zeagoo7% - SOLY HUX7% - Panadila5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.
10K6KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/cropped-flannel/trend)
## **Top cropped flannel search terms**
- **cropped flannel**50K/yr+10.1%0.2% conv. - **cropped flannel shirt women**33K/yr-23.3%0.1% conv. - **cropped plaid shirt**9K/yr+23.9%0.3% conv. - **cropped shacket**19K/yr-29.4%0.1% conv. - **flannel crop top**10K/yr-4.7%0.2% conv. - **cropped shacket women**19K/yr-62.9%0.0% conv. - **crop flannel**8K/yr+24.3%0.1% conv. - **crop flannel shirt women**12K/yr-23.9%0.2% conv. - **womens cropped shacket**7K/yr-36.7%0.0% conv. - **crop top flannel**3K/yr+25.5%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/cropped-flannel/search-terms)
## **Top cropped flannel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6988%$1K12%$2K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dookttker Womens Cropped Plaid Shirt Short Sleeve Lightweight Blouse Button Down Top Summer Fashion Outfits Preppy Clothes**Dookttker**$22.03**4.3★46 rev](https://www.amazon.com/dp/B0FT81HX2X) [2**Lacozy Womens Long Sleeve Buffalo Plaid Flannel Cropped Shirt Basic Button Down Crop Tops Fall Fashion Clothes Black M**Lacozy**$22.93**4.5★69 rev](https://www.amazon.com/dp/B0FT88P4RN) [3**Dookttker Womens Cropped Plaid Shirt Short Sleeve Lightweight Blouse Button Down Top Summer Fashion Outfits Preppy Clothes**Dookttker**$22.10**4.3★46 rev](https://www.amazon.com/dp/B0FT831JKQ) [4**Panadila Womens Cropped Waffle Knit Shacket Short Button Down Jacket Batwing Sleeve Shirts with Pocket(Light Khaki M)**Panadila**$34.54**4.3★585 rev](https://www.amazon.com/dp/B0BFB4FW6R) [5**Milumia Womens Plaid Collared Crop Top Shirt Y2k Button Long Sleeve Rubgy Tops Going Out Streetwear Red Small**Milumia**$26.68**3.9★9 rev](https://www.amazon.com/dp/B0FM3P7W11)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dookttker Women Cotton Gingham Button Down Cropped Shirts Lightweight Blouse Short Sleeve Tops Summer Casual Outfits**Dookttker**$22.12**26 rev6mo ago](https://www.amazon.com/dp/B0GGH59R9K) [**INFITTY Womens Cropped Flannel Plaid Shacket Flannel Long Sleeve Button Down Jackets Coat Coffee S**INFITTY**$19.28**40 rev9mo ago](https://www.amazon.com/dp/B0FSKM4DFQ) [**Willow Boutique Plaid Cropped Flannel Shirt Women | 100% Cotton Plaid Button Down | Women Fall Clothes 2025 (US Alpha Medium Regular Regular Red)**Willow Boutique**$46.92**1 rev9mo ago](https://www.amazon.com/dp/B0FVTK67WQ) [**Dookttker Womens Cropped Plaid Shirt Short Sleeve Lightweight Blouse Button Down Top Summer Fashion Outfits Preppy Clothes**Dookttker**$22.03**46 rev9mo ago](https://www.amazon.com/dp/B0FT81HX2X) [**Lacozy Womens Long Sleeve Buffalo Plaid Flannel Cropped Shirt Basic Button Down Crop Tops Fall Fashion Clothes Black M**Lacozy**$22.93**69 rev9mo ago](https://www.amazon.com/dp/B0FT88P4RN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dookttker Women Cotton Gingham Button Down Cropped Shirts Lightweight Blouse Short Sleeve Tops Summer Casual Outfits**Dookttker**$22.12**4.3★**▲ 94%**](https://www.amazon.com/dp/B0GGH59R9K) [**SOLY HUX Womens Button Down Vintage Plaid Shirts Short Sleeve Crop Blouses Preppy Clothes Rust Brown Medium**SOLY HUX**$25.24**4.5★**▲ 92%**](https://www.amazon.com/dp/B0F9WVKRFK) [**Dookttker Womens Cropped Plaid Shirt Short Sleeve Lightweight Blouse Button Down Top Summer Fashion Outfits Preppy Clothes**Dookttker**$22.03**4.3★**▲ 90%**](https://www.amazon.com/dp/B0FT81HX2X) [**INFITTY Womens Cropped Flannel Plaid Shacket Flannel Long Sleeve Button Down Jackets Coat Coffee S**INFITTY**$19.28**4.2★**▲ 72%**](https://www.amazon.com/dp/B0FSKM4DFQ) [**Lacozy Womens Buffalo Plaid Flannel Cropped Shirt Long Sleeve Collar Button Down Blouses Crop Tops Coffee L**Lacozy**$23.38**4.5★**▲ 71%**](https://www.amazon.com/dp/B0FT8733Q4)
**~~View all trending →~~**
## **What buyers say about cropped flannel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Fit is great”*
**Quality-Overall**11%
*“Good Quality”*
**Weight Light**9%
*“The perfect little weight jacket”*
**Comfort-Overall**9%
*“Comfortable”*
**Shape/Style**6%
*“is very flattering”*
**Color**6%
*“love the colors”*
**Advertised Vs Actual Product**5%
*“Just as advertised”*
**Warmth**4%
*“warm enough”*
**Material Quality**3%
*“Good material”*
**Soft Feel**3%
*“EXTREMELY soft”*
### **What buyers complain about **
**Size-Overall**13%
*“Runs big”*
**Lining Quality**9%
*“Cute jacket BUT IT SHED TERRIBLE”*
**Advertised Vs Actual Product**8%
*“Doesn't look like the picture”*
**Stiffness**7%
*“The fabric is too stiff to do such oversized sleeves”*
**Quality-Overall**6%
*“looks cheap”*
**Gap/Hole**4%
*“Spots Along Button Holes”*
**Material Quality**4%
*“Now the material is not the flannel material you think”*
**Thickness**4%
*“The material was thinner than I expected”*
**Shoulder Fit**2%
*“a little restricting on shoulders”*
**Comfort-Overall**2%
*“Slightly uncomfortable”*
### **Top return reasons **
**Size-Overall**45%
**Material Quality**9%
**Length**6%
**Sleeve Fit**6%
**Chest Fit**5%
**Color**5%
**Advertised Vs Actual Product**3%
**Thin**3%
**Shape/Style**3%
**Quality-Overall**3%
## **Common questions**
- **Is cropped flannel profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 61 tracked products. 0 of 29 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the cropped flannel niche?**
- 22 brands and 24 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in cropped flannel?**
- Top complaints mined from reviews: Size-Overall, Lining Quality, Advertised Vs Actual Product. The return rate is 16.5% — above our launch gate.
- **When does demand for cropped flannel peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the cropped flannel niche?**
- Listings span $8.00–$46.92; the average listing price is $23.91 (sweet spot $15–$100). The average incumbent carries 858 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)