---
title: "Crochet Hat — $135K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/crochet-hat"
last_updated: "2026-08-11T17:41:22.457Z"
locale: en
meta:
description: "Niche score 53/100 · $135K/yr market · 699K searches/yr · $17.16 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $135K/yr market · 699K searches/yr · $17.16 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Crochet Hat — $135K/yr Amazon US Niche (2026) - Flapen"
---
# **crochet hat**
**Worth a look**
Shows a fragmented shelf (top 5 take 25% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Market size 30Growth 41Conversion 14Competition 90Returns 15Price range 55Avg price 80Brand share 80Review moat 71Quality gap 76
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.16**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****660.84**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.83–$159.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+13.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$135K**
$135K/yr · 699K searches
**Returns**
**Bad****7.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, crochet hat is a $135K/yr Amazon United States market (699K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crochet hat market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$137K–$172K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#710**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**55%**
Top 20: 92%
**Top-5 click share**
**25%**
Top 20: 57%
**Open market**
**39%**
- ZLYC14% - Ahouws11% - Hshsclth11% - Julpsk9% - Askljeby9% - Voilipex6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.
20K15KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/crochet-hat/trend)
## **Top crochet hat search terms**
- **crochet hat**183K/yr-2.1%0.7% conv. - **crochet bucket hat**100K/yr+41.2%0.7% conv. - **crochet hats for women**99K/yr-32.5%0.8% conv. - **crochet cap**38K/yr+61.7%0.3% conv. - **crochet bucket hats for women**36K/yr+71.2%0.6% conv. - **crochet beanie**59K/yr-24.3%0.3% conv. - **crochet hats**48K/yr-17.3%0.6% conv. - **crochet skull cap**17K/yr+58.6%0.3% conv. - **crochet hats for women summer**11K/yr+213.3%0.7% conv. - **knit bucket hat**21K/yr+26.3%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/crochet-hat/search-terms)
## **Top crochet hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$5K6%$8K8%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ahouws Crochet Bucket Hat Women Trendy Knit Floppy Cap Cute Boho Handmade Beanies Outdoor Boho Travel Fishing Hat (Black L)**Ahouws**$10.74**4.4★309 rev](https://www.amazon.com/dp/B0DGCDBSXV) [2**Women-Crochet-Hat-Knitted Floral Bucket-Hat-Handmade Plaid Fisherman-Hat-for-Women Fall-Spring-Winter-Summer Blue**Bidadary**$8.23**4.4★365 rev](https://www.amazon.com/dp/B0CD5YY2J5) [3**Julpsk Womens Lightweight Handmade Crochet Hat Boho Pearl Trim Beanie Cap for Beach Travel**Julpsk**$13.68**4.5★17 rev](https://www.amazon.com/dp/B0F9VFVPJL) [4**Womens Straw Bucket Hat Wide Brim Summer Beach Hat for Women Foldable Travel Sun Hat Fedora Crochet Straw Hat UPF50+ Khaki**Askljeby**$15.34**4.1★1,222 rev](https://www.amazon.com/dp/B0DBT4BFPN) [5**JiaTL WeyJia Knit Bucket Hat for Women Handmade Crochet Foldable Floppy Hat Fashion Cute Comfy and Casual (B-Black)**JiaTL WeyJia**$9.96**4.5★906 rev](https://www.amazon.com/dp/B0B7PBZ4HS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mazilk Handmade Womens Crochet Paper Straw Bucket Hat Daisy Beach Cap Brown**Mazilk**$19.56**7 rev3mo ago](https://www.amazon.com/dp/B0GXCY52K9) [**Sun Hat for Women Summer Straw Beach Hats Floppy Crochet Hat UV Protection Travel Bucket Hat Foldable Packable Khaki**Rosoz**$14.35**32 rev5mo ago](https://www.amazon.com/dp/B0GJRYNQWD) [**Julpsk Womens Summer Glitter Sequin Beanie Boho Hollow Out Crochet Hat for Beach Travel Party Coffee**Julpsk**$12.06**3 rev7mo ago](https://www.amazon.com/dp/B0G48DQ7G2) [**Hshsclth Crochet Bucket Hat Cute Knit Hats for Women Handmade Vintage Boho Beach Summer Sun Hat (US Alpha One Size Black and Cream)**Hshsclth**$11.68**6 rev10mo ago](https://www.amazon.com/dp/B0FQTWG264) [**Royid Crochet Bucket Hat for Womens Knitted Hat Trendy Fisherman Hat Foldable Handmade Bucket Cap for Travel Daily Wear**Royid**$9.15**278 rev11mo ago](https://www.amazon.com/dp/B0FKTD9LW6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZLYC Women Cotton Crochet Skull Cap Handmade Knit Cutout Floral Beanie Hat (Bead Beige)**ZLYC**$19.47**4.3★**▲ 67%**](https://www.amazon.com/dp/B0D2KB2YH7) [**Sun Hat for Women Summer Straw Beach Hats Floppy Crochet Hat UV Protection Travel Bucket Hat Foldable Packable Khaki**Rosoz**$14.35**4.1★**▲ 66%**](https://www.amazon.com/dp/B0GJRYNQWD) [**Mazilk Handmade Womens Crochet Paper Straw Bucket Hat Daisy Beach Cap Brown**Mazilk**$19.56**3.6★**▲ 66%**](https://www.amazon.com/dp/B0GXCY52K9) [**Hshsclth Handmade Crochet Hat Cute Bucket Hat for Women Boho Multicolor Ruffle Brim Crochet Knit Bucket Hat (US Alpha One Size Pink Fuchsia)**Hshsclth**$17.42**4.8★**▲ 56%**](https://www.amazon.com/dp/B0FCBQ3PSP) [**Ahouws Crochet Bucket Hat Women Trendy Knit Floppy Cap Cute Boho Handmade Beanies Outdoor Boho Travel Fishing Hat (US Numeric 7 7 1/4 Orange)**Ahouws**$12.68**4.4★**▲ 52%**](https://www.amazon.com/dp/B0DGCDR41L)
**~~View all trending →~~**
## **What buyers say about crochet hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Fits so snuggly”*
**Quality-Overall**13%
*“Excellent product”*
**Comfort-Overall**9%
*“Fits Comfortably”*
**Color**8%
*“The color of accurate”*
**Value For Money**7%
*“good price”*
**Shape/Style**6%
*“Comfortable and stylish”*
**Material Quality**3%
*“The material feels breathable”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Warmth**3%
*“Keeps my head warm”*
**Weight Light**2%
*“Its a cute lightweight hat”*
### **What buyers complain about **
**Size-Overall**35%
*“Very loose”*
**Quality-Overall**9%
*“Cheap product”*
**Durability**8%
*“falling apart right away”*
**Shape/Style**6%
*“Just not my style”*
**Smell**4%
*“also due to a slight chemical smell”*
**Advertised Vs Actual Product**3%
*“Nothing like picture”*
**Stretchability/Expandability/Elasticity**2%
*“That requires the beanies I wear to have a bit of stretch”*
**Material Quality**2%
*“Cheap flimsy yarn material”*
**Warmth**1%
*“It may not be very warm for those ultra cold winter mornings”*
**Stiffness**1%
*“Wanted a stiff brim”*
### **Top return reasons **
**Size-Overall**63%
**Shape/Style**8%
**Advertised Vs Actual Product**5%
**Material Quality**5%
**Quality-Overall**4%
**Color**3%
**Strength**2%
**Width**2%
**Length**1%
**Value For Money**1%
## **Common questions**
- **Is crochet hat profitable to sell on Amazon United States?**
- The niche generates $135K/yr across 81 tracked products. 4 of 17 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the crochet hat niche?**
- 36 brands and 45 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in crochet hat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 7.8% — above our launch gate.
- **When does demand for crochet hat peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the crochet hat niche?**
- Listings span $5.83–$159.87; the average listing price is $17.16 (sweet spot $15–$100). The average incumbent carries 661 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)