---
title: "Crew Neck Sweater — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/crew-neck-sweater"
last_updated: "2026-08-11T21:52:13.226Z"
locale: en
meta:
description: "Niche score 41/100 · $96K/yr market · 700K searches/yr · $62.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $96K/yr market · 700K searches/yr · $62.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crew Neck Sweater — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **crew neck sweater**
**Skip it**
Soft demand (-70.5% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 0Conversion 3Competition 94Returns 0Price range 43Avg price 89Brand share 73Review moat 47Quality gap 70
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****$62.04**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,804.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$9.03–$205.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$96K**
$96K/yr · 700K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-70.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****13.1%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, crew neck sweater is a $96K/yr Amazon United States market (700K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crew neck sweater market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$124K–$155K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#979**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**21%**
Top 20: 45%
**Open market**
**30%**
- NAADAM16% - SUUKSESS13% - Solova Daily12% - ANRABESS10% - Arach&Cloz10% - JENNIE LIU9%
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -70.5% search growth over the last 90 days.
50K30KPrime Day '25Spike '25Holiday '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 24.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/crew-neck-sweater/trend)
## **Top crew neck sweater search terms**
- **cashmere sweater**287K/yr-69.0%0.1% conv. - **cashmere sweaters**76K/yr-67.5%0.1% conv. - **cashmere tops for women**24K/yr-27.4%0.1% conv. - **cashmere sweater women**55K/yr-73.9%0.0% conv. - **100% cashmere sweaters for women**31K/yr-76.7%0.0% conv. - **cashmere women**14K/yr-46.4%0.0% conv. - **pink cashmere sweater**21K/yr-79.9%0.0% conv. - **black cashmere sweater women**34K/yr-87.3%0.4% conv. - **oversized cashmere sweaters for women**15K/yr-74.0%0.2% conv. - **women cashmere sweater**22K/yr-70.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/crew-neck-sweater/search-terms)
## **Top crew neck sweater products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Womens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Large Regular Regular Almond)**Solova Daily**$94.68**4.9★22 rev](https://www.amazon.com/dp/B0FWW5WWHP) [2**NAADAM Womens Original 100% Pure Cashmere Crewneck Pullover Sweater Pop Pink**NAADAM**$88.18**4.0★537 rev](https://www.amazon.com/dp/B0CWPPBT16) [3**ANRABESS Womens 100% Wool Sweaters Crewneck Long Sleeve Work Business Casual Basic Sweater Tops 2026 Fall Outfits Apricot Medium**ANRABESS**$32.82**4.2★423 rev](https://www.amazon.com/dp/B0F8ZWZRR2) [4**NAADAM Womens Original 100% Pure Cashmere Crewneck Pullover Sweater Grape**NAADAM**$87.77**4.0★537 rev](https://www.amazon.com/dp/B0CWPPV21T) [5**Arach&Cloz Womens Long Sleeve Sweaters Work Luxury Christmas Cozy Winter Spring Fashion Tops Shirts Teacher Crew Neck Casual Dressy Black White Brown Business Outfits Cloth 2025 (A-Coffee L)**Arach&Cloz**$25.62**4.6★3,691 rev](https://www.amazon.com/dp/B0D6YP412G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silk Cashmere Blend Sweater for Women Lightweight Crewneck Knit Pullover Jumper for Spring Layering**Meilleur moment**$96.56**36 rev3mo ago](https://www.amazon.com/dp/B0GVFCB9JT) [**Womens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha X-Large Regular Regular Black)**Solova Daily**$94.56**22 rev6mo ago](https://www.amazon.com/dp/B0GGHSQF35) [**SUUKSESS Women Silk Cashmere Blend Crew Neck Lightweight Sweater Vest Tops Sleeveless Tank Tops (White S)**SUUKSESS**$20.38**56 rev7mo ago](https://www.amazon.com/dp/B0G4Z2VFQ4) [**Womens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Large Regular Regular Almond)**Solova Daily**$94.68**22 rev9mo ago](https://www.amazon.com/dp/B0FWW5WWHP) [**Womens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Medium Regular Regular Black)**Solova Daily**$94.14**22 rev9mo ago](https://www.amazon.com/dp/B0FWV8ZL1D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Womens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha X-Large Regular Regular Black)**Solova Daily**$94.56**4.9★**▲ 240%**](https://www.amazon.com/dp/B0GGHSQF35) [**Silk Cashmere Blend Sweater for Women Lightweight Crewneck Knit Pullover Jumper for Spring Layering**Meilleur moment**$96.56**4.4★**▲ 236%**](https://www.amazon.com/dp/B0GVFCB9JT) [**Amazon Essentials Mens Long-Sleeve Soft Touch Rib Quarter-Zip Sweater Camel X-Large**Amazon Essentials**$31.16**4.5★**▲ 231%**](https://www.amazon.com/dp/B086178FBV) [**SUUKSESS Women Silk Cashmere Blend Crew Neck Lightweight Sweater Vest Tops Sleeveless Tank Tops (White S)**SUUKSESS**$20.38**4.6★**▲ 223%**](https://www.amazon.com/dp/B0G4Z2VFQ4) [**Womens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Small Regular Regular Almond)**Solova Daily**$95.69**4.9★**▲ 216%**](https://www.amazon.com/dp/B0FWW12LRN)
**~~View all trending →~~**
## **What buyers say about crew neck sweater**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**16%
*“Flattering fit”*
**Soft Feel**16%
*“Feels soft”*
**Color**13%
*“the color is beautiful”*
**Quality-Overall**11%
*“The quality of the shirt is good”*
**Comfort-Overall**7%
*“Very comfortable”*
**Weight Light**5%
*“Light weight and true size”*
**Material Quality**5%
*“Beautiful material”*
**Warmth**3%
*“helps with warmth”*
**Shape/Style**3%
*“Very flattering”*
**Value For Money**3%
*“Great value”*
### **What buyers complain about **
**Size-Overall**18%
*“size down”*
**Color**7%
*“is a little darker than I had hoped for”*
**Thickness**4%
*“Its kind of thick”*
**Material Quality**4%
*“Did not like the material or quality”*
**Pilling/Linting**2%
*“Cheap fabric, pills after one wear”*
**Arm Fit**2%
*“The shoulder to armhole cut was long”*
**Smell**2%
*“But does anyones has a smell”*
**Quality-Overall**2%
*“Cheap, not as presented”*
**Value For Money**1%
*“feels much more expensive than it is”*
**Allergies**1%
*“they are so itchy”*
### **Top return reasons **
**Size-Overall**46%
**Color**9%
**Length**6%
**Chest Fit**5%
**Material Quality**5%
**Waist Fit**4%
**Sleeve Fit**3%
**Neck Fit**3%
**Shoulder Fit**3%
**Shape/Style**2%
## **Common questions**
- **Is crew neck sweater profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 105 tracked products. 7 of 45 products launched in the last 360 days are still selling. 90-day search growth is -70.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the crew neck sweater niche?**
- 18 brands and 23 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in crew neck sweater?**
- Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 13.1% — above our launch gate.
- **When does demand for crew neck sweater peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 24.7× the quietest.
- **What does it cost to enter the crew neck sweater niche?**
- Listings span $9.03–$205.00; the average listing price is $62.04 (sweet spot $15–$100). The average incumbent carries 1,805 reviews — the moat a new listing must climb.
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