---
title: "Trend — cooling shirt - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/cooling-shirt/trend"
last_updated: "2026-08-11T12:43:07.761Z"
locale: en
meta:
  description: "Niche score 54/100 · $47K/yr market · 213K searches/yr · $23.41 avg price. A small market ($47K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $47K/yr market · 213K searches/yr · $23.41 avg price. A small market ($47K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cooling shirt - Flapen"
---

# **cooling shirt**

**Worth a look**

Shows demand growing +167.4% this quarter, but a small market ($47K/yr) keeps it on the watch list.

Market size 12Growth 97Conversion 12Competition 79Returns 43Price range 79Avg price 95Brand share 76Review moat 22Quality gap 32

**Growth**

**Incredible****+167.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$23.41**

avg listing price — sweet spot $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Price range**

**Great****$6.54–$48.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Returns**

**Okay****3.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****9,152.51**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$47K**

$47K/yr · 213K searches

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend