---
title: "Compass Watch — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/compass-watch"
last_updated: "2026-08-11T10:41:19.445Z"
locale: en
meta:
description: "Niche score 41/100 · $94K/yr market · 244K searches/yr · $41.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $94K/yr market · 244K searches/yr · $41.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Compass Watch — $94K/yr Amazon US Niche (2026) - Flapen"
---
# **compass watch**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 24Growth 30Conversion 12Competition 53Returns 46Price range 50Avg price 95Brand share 33Review moat 24Quality gap 80
**Avg price**
**Incredible****$41.06**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$8.71–$177.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$94K**
$94K/yr · 244K searches
**Review moat**
**Bad****5,794.27**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, compass watch is a $94K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **compass watch market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$103K–$123K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#469**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**11%**
- Casio53% - NORTH EDGE15% - Sun Company7% - Timex6% - SUUNTO4% - FANMIS3% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/compass-watch/trend)
## **Top compass watch search terms**
- **compass watch**66K/yr-1.8%0.6% conv. - **watch with compass**51K/yr+6.5%0.4% conv. - **watch compass**31K/yr+4.0%1.9% conv. - **compass watch for men**20K/yr+1.1%0.4% conv. - **casio compass watch**14K/yr+6.3%0.3% conv. - **watch with compass for men**11K/yr+12.3%0.4% conv. - **mens watch with compass**9K/yr+5.2%0.3% conv. - **casio watch with compass**6K/yr+8.7%1.0% conv. - **analog watch with compass**5K/yr+17.8%0.2% conv. - **compass watches**6K/yr+10.8%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/compass-watch/search-terms)
## **Top compass watch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Casio - Mens Digital Sport Watch (AE1500WH-1AV)**Casio**$25.90**4.6★23,719 rev](https://www.amazon.com/dp/B08VNR3NRW) [2**Casio Casual Watch AE-1500WH-5AVCF**Casio**$29.38**4.6★23,719 rev](https://www.amazon.com/dp/B08VMTXZP1) [3**NORTH EDGE Apache Tactical Outdoor Watch for Men Altimeter Barometer Compass Temperature Sensor Rugged Sports Watch with Pedometer Waterproof for Hiking Outdoor Activities**NORTH EDGE**$70.48**4.1★209 rev](https://www.amazon.com/dp/B0C3LSRF7S) [4**NORTH EDGE TANK3 Mens Digital Sports Watch Tactical Military Watch with Compass Pedometer Stopwatch Countdown Timer EL Backlight 164FT/50M Water Resistant Lightweight Outdoor Watch for Men**NORTH EDGE**$36.12**4.2★211 rev](https://www.amazon.com/dp/B0F3D3JCK3) [5**Casio Mens Classic Japanese-Quartz Watch with Resin Strap Black 21 (Model: AE1200WH-1A)**Casio**$26.66**4.7★33,379 rev](https://www.amazon.com/dp/B0094B79PA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NORTH EDGE TANK3 Mens Digital Sports Watch Tactical Military Watch with Compass Pedometer Stopwatch Countdown Timer EL Backlight 164FT/50M Water Resistant Lightweight Outdoor Watch for Men**NORTH EDGE**$36.12**211 rev1y ago](https://www.amazon.com/dp/B0F3D3JCK3) [**AOSLSI Watch Compass Altimeter Barometer Thermometer Temperature Pedometer Military Army Waterproof Outdoors Sport Digital Watch for Men**AOSLSI**$39.83**745 rev1y ago](https://www.amazon.com/dp/B0F1DP1BD6) [**FANMIS Unisex Pedometer Watches Military Multifunctional 50M Waterproof Digital Outdoor Sports Watch (X Black Black)**FANMIS**$24.25**927 rev1y ago](https://www.amazon.com/dp/B0DFM1N33G) [**Timex Mens Expedition North Tide Temp Compass 43mm Watch - Brown Strap Green Dial Gunmetal Case**Timex**$177.11**15 rev2y ago](https://www.amazon.com/dp/B0FKNF3B1N) [**KanPas Mini Button Map Compass with Turnable Bezel for Watchband Every Day Carry**KanPas**$14.13**270 rev2y ago](https://www.amazon.com/dp/B0CPYQP5P7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Casio Illuminator 10-Year Battery Mens Watch AE1500WH-8BV**Casio**$28.08**4.6★**▲ 150%**](https://www.amazon.com/dp/B08VNH56LY) [**NORTH EDGE Military Watch for Men Tactical Survival Watch Mens Digital Wrist Watches for Sports Outdoors Pedometer Compass Calories Durable Nylon Band**NORTH EDGE**$35.57**4.2★**▲ 118%**](https://www.amazon.com/dp/B0CPRY45DX) [**Casio SGW100 Series | Digital Watch & Compass | Green/Fabric Strap | 200M WR | 100 SEC Stopwatch | Twin Sensor for Direction & Temperature | Low Temp Resistant | Auto Calendar | Multi Alarm**Casio**$49.59**4.5★**▲ 106%**](https://www.amazon.com/dp/B00186YU4W) [**Casio - Mens Digital Sport Watch (AE1500WH-1AV)**Casio**$25.90**4.6★**▲ 77%**](https://www.amazon.com/dp/B08VNR3NRW) [**NORTH EDGE Apache Tactical Outdoor Watch for Men Altimeter Barometer Compass Temperature Sensor Rugged Sports Watch with Pedometer Waterproof for Hiking Outdoor Activities**NORTH EDGE**$70.48**4.1★**▲ 72%**](https://www.amazon.com/dp/B0C3LSRF7S)
**~~View all trending →~~**
## **What buyers say about compass watch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The watch is of excellent quality”*
**Value For Money**13%
*“Good deal”*
**Durability**8%
*“Seems durable”*
**Size-Overall**5%
*“Perfect fit”*
**Ease Of Use**5%
*“easy to remove too”*
**Weight Light**3%
*“Very light and comfortable to wear”*
**Comfort-Overall**3%
*“Very comfortable”*
**Advertised Vs Actual Product**3%
*“As described and works great”*
**Display Size**3%
*“The display is really clear”*
**Strength**3%
*“Solid purchase”*
### **What buyers complain about **
**Durability**10%
*“didn't last”*
**Quality-Overall**9%
*“There is no comparison in quality”*
**Size-Overall**6%
*“Very small”*
**Instructions/User Manual/Troubleshooting**5%
*“Mine came with no instructions at all”*
**Functionality-Overall**5%
*“Never properly worked”*
**Value For Money**5%
*“Think it's very over priced”*
**Strap/String Quality**4%
*“The mounting point for the strap broke off”*
**Brightness/Shine/Glow**3%
*“wish it were brighter”*
**Water Resistance**3%
*“not water resistant”*
**Display Brightness**3%
*“The display is a little dimmer than I'd like”*
### **Top return reasons **
**Wrist Fit**24%
**Size-Overall**16%
**Functionality-Overall**8%
**Advertised Vs Actual Product**7%
**Display-Overall**6%
**Color**3%
**Display Size**3%
**Quality-Overall**3%
**Strap/String Quality**2%
**Touch/Button Controls**2%
## **Common questions**
- **Is compass watch profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 26 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the compass watch niche?**
- 12 brands and 38 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in compass watch?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.3%.
- **When does demand for compass watch peak?**
- Demand peaks in Mar–Nov–Dec; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the compass watch niche?**
- Listings span $8.71–$177.11; the average listing price is $41.06 (sweet spot $15–$100). The average incumbent carries 5,794 reviews — the moat a new listing must climb.
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