---
title: "Columbia Shirts for Women — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/columbia-shirts-for-women"
last_updated: "2026-08-11T17:20:30.947Z"
locale: en
meta:
description: "Niche score 43/100 · $66K/yr market · 720K searches/yr · $32.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $66K/yr market · 720K searches/yr · $32.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Columbia Shirts for Women — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **columbia shirts for women**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 16Growth 78Conversion 3Competition 72Returns 11Price range 88Avg price 95Brand share 17Review moat 51Quality gap 35
**Avg price**
**Incredible****$32.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.77–$58.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+66.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,466.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$66K**
$66K/yr · 720K searches
**Returns**
**Bad****8.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, columbia shirts for women is a $66K/yr Amazon United States market (720K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **columbia shirts for women market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$65K–$82K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#702**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**85**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 73%
**Open market**
**5%**
- Columbia77% - 33,000ft7% - Toumett5% - Pudolla3% - MAGCOMSEN2% - TACVASEN2% - Open — no brand owns it (7 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +66.8% search growth over the last 90 days.
45K35KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/columbia-shirts-for-women/trend)
## **Top columbia shirts for women search terms**
- **columbia shirts for women**250K/yr+111.0%0.2% conv. - **camisa columbia para mujer**80K/yr+3.3%0.1% conv. - **camisas columbia para mujer**79K/yr+6.8%0.1% conv. - **magellan shirts for women**43K/yr+67.9%0.0% conv. - **womens columbia shirts**36K/yr+128.1%0.1% conv. - **columbia sun shirt women**19K/yr+135.4%0.2% conv. - **columbia long sleeve shirts for women**31K/yr+12.2%0.1% conv. - **columbia pfg shirts for women**18K/yr+207.1%0.2% conv. - **columbia womens shirts**28K/yr+147.5%0.1% conv. - **camisa columbia mujer**19K/yr+12.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/columbia-shirts-for-women/search-terms)
## **Top columbia shirts for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium**Columbia**$54.38**4.5★18 rev](https://www.amazon.com/dp/B0FB1WB3TN) [2**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small**Columbia**$58.38**4.5★18 rev](https://www.amazon.com/dp/B0FB14L13X) [3**Columbia Womens PFG Bahama II Long Sleeve Fishing Shirt White Medium**Columbia**$44.66**4.6★434 rev](https://www.amazon.com/dp/B0CLQKCRB6) [4**Columbia Womens PFG Tamiami II Short Sleeve Fishing Shirt Black Large**Columbia**$39.79**4.4★516 rev](https://www.amazon.com/dp/B0CLR2KKMK) [5**Columbia Womens PFG Tidal Tee II Long Sleeve Sun Protection Shirt Clear Blue/White Logo Medium**Columbia**$29.73**4.7★2,752 rev](https://www.amazon.com/dp/B072W8GVDP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium**Columbia**$54.38**18 rev6mo ago](https://www.amazon.com/dp/B0FB1WB3TN) [**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small**Columbia**$58.38**18 rev6mo ago](https://www.amazon.com/dp/B0FB14L13X) [**Columbia Womens PFG Bahama II Short Sleeve Fishing Shirt New Moon XX-Large**Columbia**$43.30**261 rev6mo ago](https://www.amazon.com/dp/B0FB1T9FXB) [**Columbia Womens PFG Bahama II Long Sleeve Fishing Shirt Marine Light Medium**Columbia**$50.34**434 rev6mo ago](https://www.amazon.com/dp/B0FB1TZDD9) [**Columbia Womens PFG Tamiami II Short Sleeve Fishing Shirt Guava Pink X-Small**Columbia**$40.78**516 rev6mo ago](https://www.amazon.com/dp/B0FB1TZFHM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Columbia Womens PFG Tamiami II Short Sleeve Fishing Shirt Guava Pink X-Small**Columbia**$40.78**4.4★**▲ 49%**](https://www.amazon.com/dp/B0FB1TZFHM) [**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium**Columbia**$54.38**4.5★**▲ 48%**](https://www.amazon.com/dp/B0FB1WB3TN) [**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small**Columbia**$58.38**4.5★**▲ 48%**](https://www.amazon.com/dp/B0FB14L13X) [**Columbia Womens PFG Bahama II Long Sleeve Fishing Shirt Marine Light Medium**Columbia**$50.34**4.6★**▲ 47%**](https://www.amazon.com/dp/B0FB1TZDD9) [**Columbia Womens PFG Bahama II Short Sleeve Fishing Shirt Dark Stone Large**Columbia**$33.05**4.7★**▲ 47%**](https://www.amazon.com/dp/B0FB1Q1JZH)
**~~View all trending →~~**
## **What buyers say about columbia shirts for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fit is normal size is accurate”*
**Color**9%
*“And love the color”*
**Quality-Overall**8%
*“Very well constructed & lovely color”*
**Weight Light**6%
*“Nice light weight shirt”*
**Comfort-Overall**5%
*“Very comfortable”*
**Breathability**4%
*“Light and breathable”*
**Soft Feel**4%
*“I gave 5 stars b/c the t-shirt itself is soft and comfortable”*
**Material Quality**3%
*“The material is soft, washes well and nice looking”*
**Transparency**3%
*“not see-through, which I really appreciate”*
**Value For Money**3%
*“Great Investment”*
### **What buyers complain about **
**Size-Overall**45%
*“Run large”*
**Color**5%
*“Avoid the turquoise color”*
**Waist Fit**4%
*“See through and tight around the waist”*
**Wrinkles**4%
*“Wrinkles won't come out”*
**Comfort-Overall**3%
*“uncomfortable and not smooth lines”*
**Length**3%
*“runs long/large”*
**Arm Fit**1%
*“Arm length is long enough to be turned up once or twice”*
**Allergies**1%
*“from irritation of my eczema”*
**Value For Money**1%
*“and used some prime cash loading the price even more; otherwise, the price would be ridiculous”*
**Machine Wash Suitability**1%
*“Also tried washing agin, but hanging to dry”*
### **Top return reasons **
**Size-Overall**48%
**Chest Fit**8%
**Color**8%
**Length**6%
**Material Quality**6%
**Sleeve Fit**5%
**Waist Fit**3%
**Thin**3%
**Advertised Vs Actual Product**2%
**Arm Fit**2%
## **Common questions**
- **Is columbia shirts for women profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 55 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +66.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the columbia shirts for women niche?**
- 13 brands and 85 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in columbia shirts for women?**
- Top complaints mined from reviews: Size-Overall, Color, Waist Fit. The return rate is 8.9% — above our launch gate.
- **When does demand for columbia shirts for women peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the columbia shirts for women niche?**
- Listings span $10.77–$58.38; the average listing price is $32.61 (sweet spot $15–$100). The average incumbent carries 1,467 reviews — the moat a new listing must climb.
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