---
title: "Columbia Rain Jacket Men — $172K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/columbia-rain-jacket-men"
last_updated: "2026-08-11T14:18:40.187Z"
locale: en
meta:
description: "Niche score 45/100 · $172K/yr market · 368K searches/yr · $67.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $172K/yr market · 368K searches/yr · $67.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Columbia Rain Jacket Men — $172K/yr Amazon US Niche (2026) - Flapen"
---
# **columbia rain jacket men**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 35Growth 24Conversion 9Competition 96Returns 15Price range 15Avg price 87Brand share 72Review moat 45Quality gap 43
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Avg price**
**Great****$67.78**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,995.79**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$172K**
$172K/yr · 368K searches
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****7.9%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****$13.44–$591.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, columbia rain jacket men is a $172K/yr Amazon United States market (368K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **columbia rain jacket men market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$102K–$136K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#630**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**39 **▲rising
**Sellers**
**147**
**Top-5 brand share**
**62%**
Top 20: 92%
**Top-5 click share**
**15%**
Top 20: 40%
**Open market**
**32%**
- Columbia23% - 33,000ft15% - The North Face9% - Outdoor Ventures9% - UIQUR7% - MARMOT6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/columbia-rain-jacket-men/trend)
## **Top columbia rain jacket men search terms**
- **goretex rain jacket men**78K/yr+5.2%0.2% conv. - **hiking jacket men**48K/yr+9.1%0.5% conv. - **patagonia rain jacket men**34K/yr+46.8%0.2% conv. - **mens columbia rain jacket**21K/yr+66.6%0.7% conv. - **mens hiking jacket**14K/yr+18.7%0.3% conv. - **water resistant jacket men**20K/yr-25.7%0.2% conv. - **columbia mens rain jacket**15K/yr+45.7%0.5% conv. - **columbia rain jacket men waterproof**15K/yr-3.5%0.6% conv. - **columbia waterproof jacket men**13K/yr-13.1%0.3% conv. - **insulated rain jacket for men**12K/yr-22.9%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/columbia-rain-jacket-men/search-terms)
## **Top columbia rain jacket men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2K2%$3K3%$5K4%$7K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Outdoor Ventures Mens Rain Jacket Waterproof Lightweight Packable Rain Pullover for Hiking Golf Running**Outdoor Ventures**$31.17**4.4★1,765 rev](https://www.amazon.com/dp/B0B5ZLFQC6) [2**Columbia Mens Watertight II Waterproof Rain Jacket Black Medium**Columbia**$57.68**4.7★604 rev](https://www.amazon.com/dp/B0CLQVJXV5) [3**Columbia Mens Watertight II Waterproof Rain Jacket Black Large**Columbia**$58.45**4.6★681 rev](https://www.amazon.com/dp/B0CLR98667) [4**UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L**UIQUR**$18.11**4.4★1,229 rev](https://www.amazon.com/dp/B0F1F5FWMG) [5**MARMOT Mens PreCip Eco Lightweight & Waterproof Rain Jacket Black - Latest Collection Medium**MARMOT**$81.18**4.6★3,752 rev](https://www.amazon.com/dp/B0CMS33YXX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L**UIQUR**$18.11**1,229 rev1y ago](https://www.amazon.com/dp/B0F1F5FWMG) [**MARMOT Mens PreCip Eco Lightweight & Waterproof Rain Jacket Black - Latest Collection Medium**MARMOT**$81.18**3,752 rev1y ago](https://www.amazon.com/dp/B0CMS33YXX) [**MARMOT Mens PreCip Eco Lightweight & Waterproof Rain Jacket Black - Latest Collection Large**MARMOT**$83.53**3,752 rev1y ago](https://www.amazon.com/dp/B0CMRWB92D) [**Columbia Mens Watertight II Waterproof Rain Jacket Black Medium**Columbia**$57.68**604 rev2y ago](https://www.amazon.com/dp/B0CLQVJXV5) [**Columbia Mens Watertight II Waterproof Rain Jacket Black Large**Columbia**$58.45**681 rev2y ago](https://www.amazon.com/dp/B0CLR98667)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Columbia Mens Watertight II Jacket 2024 Collegiate Navy Large**Columbia**$58.17**4.6★**▲ 64%**](https://www.amazon.com/dp/B0CLRB9X1X) [**UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L**UIQUR**$18.11**4.4★**▲ 53%**](https://www.amazon.com/dp/B0F1F5FWMG) [**Columbia Mens Watertight II Jacket 2024 Collegiate Navy Medium**Columbia**$57.83**4.7★**▲ 48%**](https://www.amazon.com/dp/B0CLQZZHHG) [**33 000ft Mens Packable Rain Jacket Lightweight Rain Shell Jacket with Hood Waterproof Raincoat for Cycling**33,000ft**$51.61**4.6★**▲ 45%**](https://www.amazon.com/dp/B08T5YDGXJ) [**33 000ft Mens Packable Rain Jacket Lightweight Rain Shell Jacket with Hood Waterproof Raincoat for Cycling**33,000ft**$59.21**4.6★**▲ 43%**](https://www.amazon.com/dp/B0991QP19R)
**~~View all trending →~~**
## **What buyers say about columbia rain jacket men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“Fits true to size”*
**Quality-Overall**14%
*“seems well made”*
**Weight Light**7%
*“Lightweight and comfortable”*
**Value For Money**7%
*“Great value”*
**Weather Proof**6%
*“Perfect for winter”*
**Water Resistance**6%
*“Fully waterproof”*
**Warmth**4%
*“Very warm”*
**Pockets/Compartments**4%
*“great pockets”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Comfort-Overall**3%
*“Very comfortable to wear”*
### **What buyers complain about **
**Water Resistance**13%
*“Not water proof”*
**Size-Overall**12%
*“did not fit”*
**Quality-Overall**6%
*“Not great quality”*
**Zipper Quality**5%
*“The zipper is falling apart”*
**Value For Money**5%
*“Not worth the buy”*
**Material Quality**3%
*“Cheap material”*
**Pockets/Compartments**3%
*“I just wish it had a few more pockets”*
**Thickness**2%
*“not as thick as a rain coat”*
**Sweat Resistance**2%
*“the material causes you to sweat unnecessarily”*
**Durability**2%
*“the zipper slider broke”*
### **Top return reasons **
**Size-Overall**59%
**Sleeve Fit**4%
**Material Quality**4%
**Chest Fit**3%
**Thin**3%
**Color**2%
**Advertised Vs Actual Product**2%
**Length**2%
**Waist Fit**2%
**Shoulder Fit**2%
## **Common questions**
- **Is columbia rain jacket men profitable to sell on Amazon United States?**
- The niche generates $172K/yr across 148 tracked products. 9 of 26 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the columbia rain jacket men niche?**
- 39 brands and 147 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in columbia rain jacket men?**
- Top complaints mined from reviews: Water Resistance, Size-Overall, Quality-Overall. The return rate is 7.9% — above our launch gate.
- **When does demand for columbia rain jacket men peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the columbia rain jacket men niche?**
- Listings span $13.44–$591.48; the average listing price is $67.78 (sweet spot $15–$100). The average incumbent carries 1,996 reviews — the moat a new listing must climb.
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