---
title: "Search terms — collar stays - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/collar-stays/search-terms"
last_updated: "2026-08-11T11:37:25.238Z"
locale: en
meta:
  description: "Niche score 53/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — collar stays - Flapen"
---

# **collar stays**

**Worth a look**

Shows searches that convert (13.8% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 81Growth 41Conversion 96Competition 21Returns 95Price range 81Avg price 71Brand share 9Review moat 38Quality gap 21

**Conversion**

**Incredible****13.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.2M**

$1.2M/yr · 608K searches

**Price range**

**Great****$5.22–$59.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.51**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+12.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,709.46**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms