[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-clothing-shoes-jewelry-coldshield-trapper":3,"research-sidebar-rollups":470},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":83,"demand":88,"seasonality":171,"brandShare":172,"products":176,"feedback":250,"searchTerms":393,"related":436,"lastUpdated":35},"b590f108-8048-4127-bc7f-6d0ecb9805b1","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":21,"returnRate":29,"successfulLaunches360":30,"newProducts360":21,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":21,"brandCountYearAgo":21,"sellerCount":36,"signals":37,"avgBsr":38,"pageQuality":30,"unitsSoldMin":39,"unitsSoldAvgMin":30,"unitsSoldAvgMax":40,"revenueMin":41,"revenueMax":42,"avgBrandAgeMonths":43,"avgSellerAgeDays":44,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":45},30622,125080,57.3396,-0.9207,0.0167,0.856,1,4.78,1952,14.66,10.23,22.71,8,4000,0.0348,0,"coldshield trapper","coldshield-trapper","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fcoldshield-trapper","Skullies & Beanies","2026-07-11T21:59:21.243856+00:00",2,[],176,3000,100,43980,58640,51,212,0.0897,{"score":47,"verdict":48,"components":49},20,"skip",[50,54,56,60,63,65,68,73,76,79],{"key":51,"score":27,"weight":52,"raw":53},"marketSize",0.15,30622.34,{"key":55,"score":30,"weight":52,"raw":18},"growth",{"key":57,"score":58,"weight":59,"raw":19},"conversion",21,0.1,{"key":61,"score":62,"weight":52,"raw":20},"competition",12,{"key":64,"score":30,"weight":59,"raw":21},"brandShare",{"key":66,"score":67,"weight":59,"raw":22},"qualityGap",14,{"key":69,"score":70,"weight":71,"raw":72},"reviewMoat",45,0.05,1952.13,{"key":74,"score":75,"weight":59,"raw":29},"returns",44,{"key":77,"score":78,"weight":71,"raw":24},"avgPrice",72,{"key":80,"score":81,"weight":71,"raw":82},"priceRange",62,0.6177884615384616,{"avgRating":84,"medianPrice":85,"medianReturnRate":86,"nichesTracked":87},4.42,24.38,0.0215,115062,{"points":89,"droppedPartialWeek":170},[90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,143,146,149,152,155,158,161,164,167],{"week":91,"volume":92},"2026-01-04",4075,{"week":94,"volume":95},"2026-01-11",1010,{"week":97,"volume":98},"2026-01-18",1091,{"week":100,"volume":101},"2026-01-25",1073,{"week":103,"volume":104},"2026-02-01",934,{"week":106,"volume":107},"2026-02-08",457,{"week":109,"volume":110},"2026-02-15",199,{"week":112,"volume":113},"2026-02-22",154,{"week":115,"volume":116},"2026-03-01",207,{"week":118,"volume":119},"2026-03-08",153,{"week":121,"volume":122},"2026-03-15",95,{"week":124,"volume":125},"2026-03-22",139,{"week":127,"volume":128},"2026-03-29",69,{"week":130,"volume":131},"2026-04-05",52,{"week":133,"volume":134},"2026-04-12",28,{"week":136,"volume":137},"2026-04-19",55,{"week":139,"volume":140},"2026-04-26",33,{"week":142,"volume":131},"2026-05-03",{"week":144,"volume":145},"2026-05-10",38,{"week":147,"volume":148},"2026-05-17",22,{"week":150,"volume":151},"2026-05-24",30,{"week":153,"volume":154},"2026-05-31",57,{"week":156,"volume":157},"2026-06-07",104,{"week":159,"volume":160},"2026-06-14",36,{"week":162,"volume":163},"2026-06-21",54,{"week":165,"volume":166},"2026-06-28",74,{"week":168,"volume":169},"2026-07-05",60,false,null,{"top":173,"otherBrandCount":30,"otherClickShare":30},[174],{"brand":175,"clickShare":21},"Wmcaps",[177,187,195,204,214,224,234,242],{"asin":178,"title":179,"brand":175,"imageUrl":180,"price":25,"rating":181,"reviews":182,"clickShare90":183,"clickShare360":184,"launchDate":185,"amazonUrl":186},"B0BBZWVRTZ","Wmcaps Winter Beanie for Men Women Fleece Lined Beanie Soft Warm Knit Hat Ski Stocking Cuffed Cap (Black)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41EsxCJ4GTL.jpg",4.8,3991,0.44,0.1527,"2022-08-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BBZWVRTZ",{"asin":188,"title":189,"brand":175,"imageUrl":190,"price":191,"rating":181,"reviews":182,"clickShare90":192,"clickShare360":193,"launchDate":185,"amazonUrl":194},"B0BBZX5Z2M","Wmcaps Winter Beanie for Men Women Fleece Lined Beanie Soft Warm Knit Hat Ski Stocking Cuffed Cap (Grey)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51m-S6Q0xnL.jpg",10.61,0.184,0.0246,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BBZX5Z2M",{"asin":196,"title":197,"brand":175,"imageUrl":198,"price":199,"rating":181,"reviews":200,"clickShare90":59,"clickShare360":201,"launchDate":202,"amazonUrl":203},"B0CMDF2BZV","Wmcaps Winter Fleece Line Beanie with Earflap for Men Women Outdoor Warm Thermal Knitted Hat Stocking Caps (Black)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Zp6QlrCGL.jpg",14.11,1554,0.1567,"2023-11-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CMDF2BZV",{"asin":205,"title":206,"brand":175,"imageUrl":207,"price":26,"rating":208,"reviews":209,"clickShare90":210,"clickShare360":211,"launchDate":212,"amazonUrl":213},"B0DKJYHRZM","Wmcaps Winter Beanie with Brim and Ear Flaps Outdoor Warm Fleece Lined Knit Hat Stocking Caps for Men Women Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41UOvag4koL.jpg",4.7,1350,0.072,0.3278,"2024-10-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DKJYHRZM",{"asin":215,"title":216,"brand":175,"imageUrl":217,"price":218,"rating":208,"reviews":219,"clickShare90":220,"clickShare360":221,"launchDate":222,"amazonUrl":223},"B0FNV58VZP","Wmcaps Winter Beanie with Brim and Ear Flaps Fleece Lined Warm Knit Hat for Men Women Outdoor Thermal Stocking Cap Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41jFxROK3GL.jpg",22.69,247,0.06,0.2596,"2025-08-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FNV58VZP",{"asin":225,"title":226,"brand":175,"imageUrl":227,"price":228,"rating":181,"reviews":229,"clickShare90":230,"clickShare360":231,"launchDate":232,"amazonUrl":233},"B0CG9V1CNP","Wmcaps Warm Beanie for Men Women Fleece Lined Beanie Warm Winter Caps Unisex Fashion Knit Cuffed Cap (Black)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F517YZJaxKrL.jpg",11.45,1465,0.052,0.0171,"2023-08-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CG9V1CNP",{"asin":235,"title":236,"brand":175,"imageUrl":237,"price":238,"rating":181,"reviews":229,"clickShare90":239,"clickShare360":240,"launchDate":232,"amazonUrl":241},"B0CG9Y6R7D","Wmcaps Warm Beanie for Men Women Fleece Lined Beanie Warm Winter Caps Unisex Fashion Knit Cuffed Cap (Slate Gray)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51wepgc76pL.jpg",11.04,0.048,0.0563,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CG9Y6R7D",{"asin":243,"title":244,"brand":175,"imageUrl":245,"price":246,"rating":181,"reviews":200,"clickShare90":247,"clickShare360":248,"launchDate":202,"amazonUrl":249},"B0CMD9W8DM","Wmcaps Winter Fleece Line Beanie with Earflap for Men Women Outdoor Warm Thermal Knitted Hat Stocking Caps (Slate Grey)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418tV2aWA+L.jpg",14.45,0.044,0.0051,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CMD9W8DM",{"love":251,"hate":322,"returnReasons":369},[252,259,266,273,280,287,294,301,308,315],{"topic":253,"percentOfMentions":254,"verbatims":255},"Warmth",0.47090000000000004,[256,257,258],"Keeps me warm","Keeps ears warm","keeps me warm",{"topic":260,"percentOfMentions":261,"verbatims":262},"Size-Overall",0.1051,[263,264,265],"Fits Well","not too tight","Nice snug fit",{"topic":267,"percentOfMentions":268,"verbatims":269},"Quality-Overall",0.09960000000000001,[270,271,272],"Arrived on time great quality","Looks very well made","AMAZING QUALITY",{"topic":274,"percentOfMentions":275,"verbatims":276},"Comfort-Overall",0.078,[277,278,279],"Very comfortable","comfortable to wear","Super comfortable hat",{"topic":281,"percentOfMentions":282,"verbatims":283},"Soft Feel",0.042300000000000004,[284,285,286],"The inside is super soft","Soft inside feels great","Soft and comfortable",{"topic":288,"percentOfMentions":289,"verbatims":290},"Value For Money",0.0417,[291,292,293],"reasonable price","Great Value","Good deal",{"topic":295,"percentOfMentions":296,"verbatims":297},"Lining Quality",0.030699999999999998,[298,299,300],"Warm lining","Love fur lining","Loved the lining",{"topic":302,"percentOfMentions":303,"verbatims":304},"Advertised Vs Actual Product",0.025,[305,306,307],"It was exactly as advertised","As pictured and described","it's exactly as described",{"topic":309,"percentOfMentions":310,"verbatims":311},"Weather Proof",0.0227,[312,313,314],"Great For Winter","Its great for cold and windy weather,","perfect for cold winter days",{"topic":316,"percentOfMentions":317,"verbatims":318},"Shape\u002FStyle",0.0113,[319,320,321],"Also very stylish :","well made, holds shape","Stylish",[323,329,334,340,345,348,351,356,360,364],{"topic":260,"percentOfMentions":324,"verbatims":325},0.441,[326,327,328],"poor fit","too long","Too big",{"topic":288,"percentOfMentions":330,"verbatims":331},0.0347,[332,333],"It looks a lot more expensive than it is","But why do the prices very so much",{"topic":316,"percentOfMentions":335,"verbatims":336},0.0278,[337,338,339],"Style is not good","It's not a fashion look","Not particularly stylish",{"topic":341,"percentOfMentions":342,"verbatims":343},"Sweat Resistance",0.0208,[344],"Very warm, I frequently sweat under the hat",{"topic":346,"percentOfMentions":342,"verbatims":347},"Length",[327],{"topic":295,"percentOfMentions":342,"verbatims":349},[350],"The entire inner lining just fell apart",{"topic":352,"percentOfMentions":342,"verbatims":353},"Smell",[354,355],"had a chemical type smell","Would be nice to know from the manufacturer what the chemical smell was though",{"topic":357,"percentOfMentions":342,"verbatims":358},"Durability",[359],"unless you like products that fall apart after wearing them for 3-4 hours",{"topic":361,"percentOfMentions":342,"verbatims":362},"Strength",[363],"The visor is flimsy",{"topic":365,"percentOfMentions":366,"verbatims":367},"Design-Overall",0.0139,[368],"Too big and not very well designed",[370,372,374,376,379,382,384,386,388,390],{"reason":260,"pct":371},0.6756,{"reason":316,"pct":373},0.0387,{"reason":302,"pct":375},0.0335,{"reason":377,"pct":378},"Material Quality",0.0326,{"reason":380,"pct":381},"Color",0.029900000000000003,{"reason":346,"pct":383},0.0292,{"reason":253,"pct":385},0.0277,{"reason":288,"pct":387},0.0189,{"reason":267,"pct":389},0.0181,{"reason":391,"pct":392},"Thin",0.012,[394,399,404,408,411,415,419,423,427,431],{"term":395,"volume":396,"growthQoq":397,"conversionRate":398},"wmcaps",4249,-0.8735,0.0217,{"term":400,"volume":401,"growthQoq":402,"conversionRate":403},"wmcaps winter beanie hats for men",5843,-0.8874,0.0625,{"term":405,"volume":406,"growthQoq":407,"conversionRate":30},"cold shield trapper hat",11365,-0.8819,{"term":31,"volume":409,"growthQoq":410,"conversionRate":30},22621,-0.9443,{"term":412,"volume":413,"growthQoq":414,"conversionRate":30},"fanyil coldshield trapper",19199,-0.9141,{"term":416,"volume":417,"growthQoq":418,"conversionRate":30},"rocky coldshield trapper",2954,-0.8307,{"term":420,"volume":421,"growthQoq":422,"conversionRate":30},"torocky coldshield trapper",5338,-0.8424,{"term":424,"volume":425,"growthQoq":426,"conversionRate":30},"imwing coldshield trapper",5679,-0.9235,{"term":428,"volume":429,"growthQoq":430,"conversionRate":30},"coldshield trapper hat",20030,-0.9897,{"term":432,"volume":433,"growthQoq":434,"conversionRate":435},"fanyil coldshield trapper hat",9536,-0.9712,0.1111,[437,443,448,453,459,464],{"title":438,"href":439,"score":78,"verdict":440,"marketSize":441,"growth90":442},"first communion gifts for boys","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Ffirst-communion-gifts-for-boys","watch",398262.51,2.2345,{"title":444,"href":445,"score":78,"verdict":440,"marketSize":446,"growth90":447},"fifa world cup 2026 tshirt","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Ffifa-world-cup-2026-tshirt",176846.26,21.9006,{"title":449,"href":450,"score":78,"verdict":440,"marketSize":451,"growth90":452},"american flag hat","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Famerican-flag-hat",764006.02,4.2878,{"title":454,"href":455,"score":78,"verdict":456,"marketSize":457,"growth90":458},"white socks men","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fwhite-socks-men","launch",2984249.86,0.1326,{"title":460,"href":461,"score":78,"verdict":440,"marketSize":462,"growth90":463},"american flag overalls","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Famerican-flag-overalls",661512.33,25.9772,{"title":465,"href":466,"score":467,"verdict":440,"marketSize":468,"growth90":469},"white ankle socks for men","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fwhite-ankle-socks-for-men",73,447876.73,0.8832,[471,478,485,492,499,505,512,515,522,529,536,543,550,557,564,571,578,585,592,598],{"nodeId":472,"label":473,"slug":474,"href":475,"nichesTracked":476,"marketSizeTotal":477},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":479,"label":480,"slug":481,"href":482,"nichesTracked":483,"marketSizeTotal":484},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":486,"label":487,"slug":488,"href":489,"nichesTracked":490,"marketSizeTotal":491},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":493,"label":494,"slug":495,"href":496,"nichesTracked":497,"marketSizeTotal":498},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":500,"label":501,"slug":502,"href":503,"nichesTracked":433,"marketSizeTotal":504},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",5679978000,{"nodeId":506,"label":507,"slug":508,"href":509,"nichesTracked":510,"marketSizeTotal":511},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":513,"marketSizeTotal":514},16932,4054319330,{"nodeId":516,"label":517,"slug":518,"href":519,"nichesTracked":520,"marketSizeTotal":521},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":523,"label":524,"slug":525,"href":526,"nichesTracked":527,"marketSizeTotal":528},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":530,"label":531,"slug":532,"href":533,"nichesTracked":534,"marketSizeTotal":535},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":537,"label":538,"slug":539,"href":540,"nichesTracked":541,"marketSizeTotal":542},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":544,"label":545,"slug":546,"href":547,"nichesTracked":548,"marketSizeTotal":549},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":551,"label":552,"slug":553,"href":554,"nichesTracked":555,"marketSizeTotal":556},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":558,"label":559,"slug":560,"href":561,"nichesTracked":562,"marketSizeTotal":563},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":565,"label":566,"slug":567,"href":568,"nichesTracked":569,"marketSizeTotal":570},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":572,"label":573,"slug":574,"href":575,"nichesTracked":576,"marketSizeTotal":577},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":579,"label":580,"slug":581,"href":582,"nichesTracked":583,"marketSizeTotal":584},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":586,"label":587,"slug":588,"href":589,"nichesTracked":590,"marketSizeTotal":591},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":593,"label":594,"slug":595,"href":596,"nichesTracked":27,"marketSizeTotal":597},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":599,"label":600,"slug":601,"href":602,"nichesTracked":36,"marketSizeTotal":603},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]