---
title: "Search terms — cold shoulder tops - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/cold-shoulder-tops/search-terms"
last_updated: "2026-08-09T20:11:12.776Z"
locale: en
meta:
  description: "Niche score 55/100 · $21K/yr market · 337K searches/yr · $17.05 avg price. A small market ($21K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $21K/yr market · 337K searches/yr · $17.05 avg price. A small market ($21K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cold shoulder tops - Flapen"
---

# **cold shoulder tops**

**Worth a look**

Shows a fragmented shelf (top 5 take 13% of clicks), but a small market ($21K/yr) keeps it on the watch list.

Market size 5Growth 70Conversion 5Competition 97Returns 22Price range 79Avg price 80Brand share 90Review moat 48Quality gap 76

**Competition**

**Incredible****13%**

top-5 click share — an open shelf

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$17.05**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.73–$35.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+52.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,650.21**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****5.9%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$21K**

$21K/yr · 337K searches

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms