---
title: "Search terms — coffee brown dress - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/coffee-brown-dress/search-terms"
last_updated: "2026-08-11T10:53:12.105Z"
locale: en
meta:
  description: "Niche score 60/100 · $178K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $178K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — coffee brown dress - Flapen"
---

# **coffee brown dress**

**Worth a look**

Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 60Conversion 3Competition 97Returns 0Price range 94Avg price 95Brand share 95Review moat 65Quality gap 82

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Brand share**

**Incredible****37%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$39.55**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.94–$71.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****890.15**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+36.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$178K**

$178K/yr · 2.2M searches

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****24.3%**

return rate — above 5% kills the launch gate

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms