---
title: "Search terms — code 118 wallets for men - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/code-118-wallets-for-men/search-terms"
last_updated: "2026-08-11T12:09:28.958Z"
locale: en
meta:
  description: "Niche score 46/100 · $463K/yr market · 862K searches/yr · $32.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $463K/yr market · 862K searches/yr · $32.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — code 118 wallets for men - Flapen"
---

# **code 118 wallets for men**

**Skip it**

Weak search conversion (1.6%) — this niche doesn't clear our bar today.

Market size 58Growth 28Conversion 20Competition 48Returns 31Price range 90Avg price 95Brand share 52Review moat 23Quality gap 53

**Avg price**

**Incredible****$32.93**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.15–$85.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$463K**

$463K/yr · 862K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****4.5%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+2.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,964.84**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

## Search terms