---
title: "Code 118 Wallets for Men — $463K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/code-118-wallets-for-men"
last_updated: "2026-08-11T11:10:49.197Z"
locale: en
meta:
description: "Niche score 46/100 · $463K/yr market · 862K searches/yr · $32.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $463K/yr market · 862K searches/yr · $32.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Code 118 Wallets for Men — $463K/yr Amazon US Niche (2026) - Flapen"
---
# **code 118 wallets for men**
**Skip it**
Weak search conversion (1.6%) — this niche doesn't clear our bar today.
Market size 58Growth 28Conversion 20Competition 48Returns 31Price range 90Avg price 95Brand share 52Review moat 23Quality gap 53
**Avg price**
**Incredible****$32.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.15–$85.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$463K**
$463K/yr · 862K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,964.84**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, code 118 wallets for men is a $463K/yr Amazon United States market (862K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **code 118 wallets for men market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$412K–$494K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 93%
**Open market**
**21%**
- CODE 11842% - ZALVEX12% - kafellon7% - typecase6% - SEMORID5% - RUNBOX5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.
50K30KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/code-118-wallets-for-men/trend)
## **Top code 118 wallets for men search terms**
- **code 118 wallets for men**402K/yr+3.0%1.5% conv. - **code 118 wallet**154K/yr-2.8%1.1% conv. - **code 118**86K/yr-3.3%0.8% conv. - **code wallet**30K/yr+27.0%1.2% conv. - **code-118 wallet**22K/yr+84.7%0.7% conv. - **code118 wallets for men**22K/yr+16.2%1.5% conv. - **code wallets for men**33K/yr-20.2%1.4% conv. - **code118**9K/yr+13.3%0.7% conv. - **code wallets**20K/yr-33.5%0.8% conv. - **118 code wallet**14K/yr-20.3%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/code-118-wallets-for-men/search-terms)
## **Top code 118 wallets for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$46K20%$93K30%$139K40%$185K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CODE 118 Wallet for Men - Slim Minimalist Aluminum Smart Wallet with RFID Blocking - Compact cash and Credit card holder with Pop Up Ejector (Classic Jet Black)**CODE 118**$45.51**4.3★1,192 rev](https://www.amazon.com/dp/B0C3S96M6R) [2**ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet**ZALVEX**$27.98**4.5★5,795 rev](https://www.amazon.com/dp/B0DCRZ5P2H) [3**Wallet for Men RFID Wallet with 2 ID Windows & Money Clip Slim Pop Up Card Holder for 10-12 Cards Bifold Minimalist Smart Wallet for Front Pocket Compact Metal Credit Card Holder Gifts for Men**kafellon**$27.76**4.5★2,184 rev](https://www.amazon.com/dp/B0F8QJFWK5) [4**RUNBOX Slim Card Holder Wallet for Men Minimalist RFID Blocking Wallet with Pop-Up Function Ultra-Thin Design Metal Business Card Cases holds 6+6 Cards Gifts for Men Mens Accessories**RUNBOX**$10.15**4.5★4,564 rev](https://www.amazon.com/dp/B0DTFY8PJT) [5**CODE 118 Wallet for Men - Slim Minimalist Aluminum Smart Wallet with RFID Blocking - Compact cash and Credit card holder with Pop Up Ejector (Classic Pacific Blue)**CODE 118**$44.81**4.3★1,192 rev](https://www.amazon.com/dp/B0C3SSWLZD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wallet for Men RFID Blocking Wallet for 10-12 Cards Slim Bifold Minimalist Smart Pop Up Wallet with Money Clip Inside & ID Window Compact Front Pocket Metal Credit Card Holder Birthday Gifts for Men**KIKVES**$27.54**173 rev2mo ago](https://www.amazon.com/dp/B0GYDLM5TV) [**Vast Scenery Mens Wallet with Airtag Holder RFID Wallets for Men Pop up Card Holder Smart Slim Minimalist Trifold - 10+ Cards Capacity | ID Window | Cash Slot | Magnetic Closure Gift for Him**Vast Scenery**$38.61**189 rev6mo ago](https://www.amazon.com/dp/B0G1YJ2FVT) [**CODE 118 Bi-Fold Leather Case - Slim Minimalist Wallet Case for Men - Compact Card & Cash Holder Accessories - Full-Grain Leather sleeve for Front Pocket Wallet Not Included (Bi-Fold Black Onyx)**CODE 118**$31.34**148 rev7mo ago](https://www.amazon.com/dp/B0G3X79RV9) [**furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet**furid**$37.44**789 rev8mo ago](https://www.amazon.com/dp/B0FZSS1FT4) [**CODE 118 Wallet for Men - Slim Minimalist Aluminum Magnetic Card Holder - RFID Blocking Front Pocket Mag Safe Wallet with Strong Magnet Attachment (Brushed Black)**CODE 118**$56.15**1,192 rev10mo ago](https://www.amazon.com/dp/B0FPWSL7R1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vast Scenery Mens Wallet with Airtag Holder RFID Wallets for Men Pop up Card Holder Smart Slim Minimalist Trifold - 10+ Cards Capacity | ID Window | Cash Slot | Magnetic Closure Gift for Him**Vast Scenery**$38.61**4.7★**▲ 187%**](https://www.amazon.com/dp/B0G1YJ2FVT) [**Wallet for Men RFID Blocking Wallet for 10-12 Cards Slim Bifold Minimalist Smart Pop Up Wallet with Money Clip Inside & ID Window Compact Front Pocket Metal Credit Card Holder Birthday Gifts for Men**KIKVES**$27.54**4.6★**▲ 187%**](https://www.amazon.com/dp/B0GYDLM5TV) [**Mountain Voyage Co Minimalist Wallet for Men & Women - Slim RFID Wallet Scratch Resistant Credit Card Holder & Money Clip Easily Removable Money & Cards (Matte Carbon Fiber)**Mountain Voyage Co**$37.33**4.4★**▲ 155%**](https://www.amazon.com/dp/B09HW6X4RG) [![2026 Wallet for Men - RFID Blocking [Functional & Practical] Bifold Slim Minimalist Credit Card Holder Pop Up Wallet Metal Case with Cash Slot Front Pocket with ID Window Gift Boxed (Carbon Fiber)](https://m.media-amazon.com/images/I/51hkUo78dZL.jpg)**2026 Wallet for Men - RFID Blocking \[Functional & Practical\] Bifold Slim Minimalist Credit Card Holder Pop Up Wallet Metal Case with Cash Slot Front Pocket with ID Window Gift Boxed (Carbon Fiber)**QLD**$34.95**4.6★**▲ 147%**](https://www.amazon.com/dp/B0D9Q1J7VR) [**Lenvoten Upgraded Hinged Minimalist Wallet for Men | Slim Metal RFID Blocking Wallet | Credit Card Holder & Money Clip Holds 20 Cards | Premium Scratch-Resistant Finish | Ideal Gift for Men**Lenvoten**$20.87**4.4★**▲ 146%**](https://www.amazon.com/dp/B0CSWN363V)
**~~View all trending →~~**
## **What buyers say about code 118 wallets for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Amazing quality”*
**Pockets/Compartments**11%
*“it is very spacious”*
**Value For Money**8%
*“Good value for money”*
**Ease Of Use**7%
*“Easy to use & handle”*
**Design-Overall**6%
*“well constructed”*
**Size-Overall**6%
*“Fits perfectly”*
**Advertised Vs Actual Product**5%
*“Exactly what I ordered”*
**Durability**5%
*“The material feels durable”*
**Locking Mechanism**4%
*“holds them securely”*
**Storage Capacity**3%
*“Good storage too”*
### **What buyers complain about **
**Durability**19%
*“Already falling apart”*
**Size-Overall**12%
*“Not a good fit”*
**Quality-Overall**8%
*“Quality is cheap below average”*
**Ease Of Use**6%
*“Not user friendly”*
**Thickness**4%
*“A bit thicker than I had hoped”*
**Value For Money**3%
*“To expensive”*
**Weight Heavy**3%
*“Heavy & Bulky”*
**Storage Capacity**3%
*“Not enough space”*
**Functionality-Overall**2%
*“Doesn't work right”*
**Strength**2%
*“This is not heavy duty”*
### **Top return reasons **
**Size-Overall**37%
**Weight Heavy**10%
**Advertised Vs Actual Product**8%
**Functionality-Overall**8%
**Ease Of Use**4%
**Pockets/Compartments**4%
**Quality-Overall**3%
**Shape/Style**3%
**Storage Capacity**2%
**Material Quality**2%
## **Common questions**
- **Is code 118 wallets for men profitable to sell on Amazon United States?**
- The niche generates $463K/yr across 25 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the code 118 wallets for men niche?**
- 16 brands and 27 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in code 118 wallets for men?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.5%.
- **When does demand for code 118 wallets for men peak?**
- Demand peaks in Jun–Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the code 118 wallets for men niche?**
- Listings span $10.15–$85.12; the average listing price is $32.93 (sweet spot $15–$100). The average incumbent carries 7,965 reviews — the moat a new listing must climb.
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