---
title: "Coconuts By Matisse — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/coconuts-by-matisse"
last_updated: "2026-08-11T08:36:09.870Z"
locale: en
meta:
description: "Niche score 49/100 · $38K/yr market · 203K searches/yr · $50.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $38K/yr market · 203K searches/yr · $50.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconuts By Matisse — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **coconuts by matisse**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 10Growth 65Conversion 5Competition 95Returns 22Price range 33Avg price 93Brand share 33Review moat 62Quality gap 82
**Competition**
**Incredible****20%**
top-5 click share — an open shelf
**Avg price**
**Great****$50.81**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+44.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,036.75**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$9.90–$269.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$38K**
$38K/yr · 203K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, coconuts by matisse is a $38K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconuts by matisse market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$38K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#3,813**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **32%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**20%**
Top 20: 47%
**Open market**
**12%**
- BEACH by Matisse38% - Coconuts by Matisse26% - Matisse10% - Amazon Essentials6% - EQAUDES4% - CUSHIONAIRE3% - Open — no brand owns it (13 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.1% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/coconuts-by-matisse/trend)
## **Top coconuts by matisse search terms**
- **matisse sandals**28K/yr+104.2%0.0% conv. - **beach by matisse sandals**29K/yr+77.8%0.1% conv. - **coconuts by matisse**32K/yr+16.4%0.1% conv. - **beach by matisse**29K/yr+9.2%0.1% conv. - **matisse shoes**30K/yr-19.1%0.1% conv. - **coconuts by matisse sandals**8K/yr+106.1%0.1% conv. - **matisse sandals for women**7K/yr+375.5%0.1% conv. - **beach by matisse platform sandals**9K/yr+52.6%0.1% conv. - **softwaves shoes**12K/yr-15.2%0.0% conv. - **beach matisse sandals**3K/yr+104.7%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/coconuts-by-matisse/search-terms)
## **Top coconuts by matisse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7634%$2K6%$2K8%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Matisse Womens Runaway Natural Snake 9 M**Matisse**$49.98**3.0★2 rev](https://www.amazon.com/dp/B01M07HYVJ) [2**BEACH by Matisse Womens Arden Ivory/Medium / 8**BEACH by Matisse**$62.43**4.2★6 rev](https://www.amazon.com/dp/B0FZMVV68R) [3**BEACH by Matisse Womens Mallorca Platform Flip Flop Casual Sandals Casual Low Heel 1-2 - Brown - Size 8 M**BEACH by Matisse**$52.15**3.6★6 rev](https://www.amazon.com/dp/B0FZMTKF4N) [4**BEACH by Matisse Womens Vacay Strappy Casual Sandals Casual - Beige - Size 8 M**BEACH by Matisse**$48.40**0.0★0 rev](https://www.amazon.com/dp/B0GLPHHBKH) [5**Amazon Essentials Womens Thong Sandal White 9**Amazon Essentials**$13.95**4.3★24,399 rev](https://www.amazon.com/dp/B07FQYSS5Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coconuts by Matisse Womens Flash Lace Up Sneakers Shoes Casual - Beige - Size 8 M**Coconuts by Matisse**$83.06**0 rev3mo ago](https://www.amazon.com/dp/B0GSZVPTFD) [**BEACH by Matisse Womens Aura Block Casual Sandals Casual Mid Heel 2-3 - Beige Clear - Size 9 M**BEACH by Matisse**$50.51**0 rev4mo ago](https://www.amazon.com/dp/B0GNZW6MGW) [**BEACH by Matisse Womens Vacay Strappy Casual Sandals Casual - Beige - Size 8 M**BEACH by Matisse**$48.40**0 rev5mo ago](https://www.amazon.com/dp/B0GLPHHBKH) [**BEACH by Matisse Womens Vacay Strappy Casual Sandals Casual - Beige - Size 7 M**BEACH by Matisse**$47.68**0 rev5mo ago](https://www.amazon.com/dp/B0GLPKSH62) [**Coconuts by Matisse Womens Margo Kitten Flip Flops Casual Sandals Casual Low Heel 1-2 - Brown Clear - Size 10 M**Coconuts by Matisse**$42.26**5 rev5mo ago](https://www.amazon.com/dp/B0GKC5PYV5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coconuts by Matisse Womens Kerry Ankle Strap Casual Sandals Casual - Beige - Size 9 M**Coconuts by Matisse**$47.29**0.0★**▲ 31%**](https://www.amazon.com/dp/B0FZMWHH8M) [**Amazon Essentials Womens Thong Sandal White 9**Amazon Essentials**$13.95**4.3★**▲ 31%**](https://www.amazon.com/dp/B07FQYSS5Z) [**Matisse Womens Mirage Flip Flops Casual Sandals Casual - Beige - Size 7 M**Matisse**$78.29**0.0★**▲ 31%**](https://www.amazon.com/dp/B0GNPDMJQW) [**Coconuts by Matisse Womens Flash Lace Up Sneakers Shoes Casual - Beige - Size 8 M**Coconuts by Matisse**$83.06**0.0★**▲ 30%**](https://www.amazon.com/dp/B0GSZVPTFD) [**BEACH by Matisse Womens Vacay Strappy Casual Sandals Casual - Beige - Size 7 M**BEACH by Matisse**$47.68**0.0★**▲ 30%**](https://www.amazon.com/dp/B0GLPKSH62)
**~~View all trending →~~**
## **What buyers say about coconuts by matisse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**31%
*“Comfortable and Cute”*
**Size-Overall**15%
*“The size is true fit”*
**Value For Money**7%
*“Worth every penny”*
**Quality-Overall**6%
*“Great high-quality shoe”*
**Color**5%
*“Fun and brightly colored”*
**Weight Light**3%
*“Not heavy to walk with”*
**Shape/Style**3%
*“Cute Style”*
**Durability**2%
*“Super comfy and durable”*
**Ease Of Use**2%
*“Simple and nice”*
**Material Quality**1%
*“Definitely better materials than I expected”*
### **What buyers complain about **
**Size-Overall**17%
*“Too big”*
**Comfort-Overall**16%
*“the most uncomfortable shoes ever”*
**Durability**5%
*“Doesn't last”*
**Quality-Overall**4%
*“Poor Quality”*
**Hard Feel**4%
*“Very hard”*
**Strap/String Quality**4%
*“Strap Ripped After First Use”*
**Feet Fit**3%
*“Not for narrow feet”*
**Pain Relief-Overall**3%
*“Painful”*
**Heel Support**2%
*“The heels make a noise”*
**Cushion**2%
*“No support or cushion”*
### **Top return reasons **
**Size-Overall**31%
**Feet Fit**16%
**Length**13%
**Width**11%
**Comfort-Overall**9%
**Color**4%
**Advertised Vs Actual Product**2%
**Material Quality**1%
**Quality-Overall**1%
**Strap/String Quality**1%
## **Common questions**
- **Is coconuts by matisse profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 120 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is +44.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the coconuts by matisse niche?**
- 19 brands and 39 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in coconuts by matisse?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Durability. The return rate is 5.9% — above our launch gate.
- **When does demand for coconuts by matisse peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the coconuts by matisse niche?**
- Listings span $9.90–$269.93; the average listing price is $50.81 (sweet spot $15–$100). The average incumbent carries 1,037 reviews — the moat a new listing must climb.
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