---
title: "Coatigan — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/coatigan"
last_updated: "2026-08-11T10:39:25.957Z"
locale: en
meta:
description: "Niche score 42/100 · $40K/yr market · 491K searches/yr · $22.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $40K/yr market · 491K searches/yr · $22.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coatigan — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **coatigan**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 10Growth 6Conversion 4Competition 97Returns 8Price range 83Avg price 95Brand share 77Review moat 25Quality gap 58
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$22.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.62–$45.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,390.14**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$40K**
$40K/yr · 491K searches
**Returns**
**Bad****9.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-37.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, coatigan is a $40K/yr Amazon United States market (491K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coatigan market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$46K–$57K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#519**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**65 **▼falling
**Sellers**
**75**
**Top-5 brand share**
**58%**
Top 20: 85%
**Top-5 click share**
**14%**
Top 20: 33%
**Open market**
**39%**
- Amazon Essentials20% - GRACE KARIN19% - AYIFU8% - Saodimallsu6% - DB MOON5% - GRECERELLE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.6% search growth over the last 90 days.
30K20KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/coatigan/trend)
## **Top coatigan search terms**
- **long summer cardigan**17K/yr+152.0%0.3% conv. - **long summer cardigans for women**12K/yr+97.9%0.1% conv. - **black duster for women**29K/yr-11.7%0.5% conv. - **long white cardigan for women**21K/yr-3.4%1.0% conv. - **maxi cardigan**37K/yr-39.8%0.1% conv. - **long duster cardigans for women**46K/yr-57.3%0.1% conv. - **white long cardigan for women**19K/yr-2.1%1.1% conv. - **black duster**18K/yr-11.3%0.5% conv. - **long white cardigan**18K/yr-29.3%1.0% conv. - **long duster cardigan**21K/yr-20.0%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/coatigan/search-terms)
## **Top coatigan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$3952%$7903%$1K4%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AYIFU Womens Maxi Cardigan Lightweight Long Sleeve Open Front Casual Cardigans Duster with Pockets (Black M)**AYIFU**$14.87**4.4★387 rev](https://www.amazon.com/dp/B0FLKL7C96) [2**AYIFU Womens Maxi Cardigan Lightweight Long Sleeve Open Front Casual Cardigans Duster with Pockets (Black L)**AYIFU**$14.79**4.4★387 rev](https://www.amazon.com/dp/B0FLKCX73Z) [3**GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress White L**GRACE KARIN**$26.86**4.5★416 rev](https://www.amazon.com/dp/B0G4427FXV) [4**DB MOON Womens Long Cardigan Light Weight Sweater Long Sleeve Lightweight Open Front Fall Outfits with Pockets White**DB MOON**$13.81**4.6★1,686 rev](https://www.amazon.com/dp/B0D7478QVD) [5**GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress Black XL**GRACE KARIN**$22.87**4.5★416 rev](https://www.amazon.com/dp/B0G4483FLF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Saodimallsu Womens Crochet Long Cardigans Duster Button Up Bell Long Sleeve Ruffle 2026 Summer Boho Beach Cover Ups Black**Saodimallsu**$35.58**148 rev5mo ago](https://www.amazon.com/dp/B0GFDHFVG8) [**Saodimallsu Womens Crochet Lightweight Cardigans Casual Summer Open Front Boho Knit Long Sleeve Kimonos A-Khaki**Saodimallsu**$28.42**37 rev5mo ago](https://www.amazon.com/dp/B0G52VKVSW) [**GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress White L**GRACE KARIN**$26.86**416 rev6mo ago](https://www.amazon.com/dp/B0G4427FXV) [**GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress Black XL**GRACE KARIN**$22.87**416 rev6mo ago](https://www.amazon.com/dp/B0G4483FLF) [**GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress Black M**GRACE KARIN**$21.87**416 rev6mo ago](https://www.amazon.com/dp/B0G442KT5H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress Black M**GRACE KARIN**$21.87**4.5★**▲ 72%**](https://www.amazon.com/dp/B0G442KT5H) [**Amazon Essentials Womens Lightweight Long Sleeve Open-Front Cardigan Sweater (Available in Plus Size) Sage Green Heather Large**Amazon Essentials**$14.80**4.4★**▲ 72%**](https://www.amazon.com/dp/B08T7M448W) [**Saodimallsu Womens Crochet Lightweight Cardigans Casual Summer Open Front Boho Knit Long Sleeve Kimonos A-Khaki**Saodimallsu**$28.42**4.4★**▲ 71%**](https://www.amazon.com/dp/B0G52VKVSW) [**Amazon Essentials Womens Oversized-Fit Cotton Blend Heavyweight Texture Stitch Long Cardigan Sweater Eggshell White Small**Amazon Essentials**$21.40**4.3★**▲ 64%**](https://www.amazon.com/dp/B0DT2M1J8M) [**Saodimallsu Womens Crochet Long Cardigans Duster Button Up Bell Long Sleeve Ruffle 2026 Summer Boho Beach Cover Ups Black**Saodimallsu**$35.58**4.6★**▲ 63%**](https://www.amazon.com/dp/B0GFDHFVG8)
**~~View all trending →~~**
## **What buyers say about coatigan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Awesome fit”*
**Weight Light**11%
*“Lightweight and breathable”*
**Soft Feel**9%
*“Material is so soft and comfortable”*
**Comfort-Overall**9%
*“Extremely comfortable”*
**Quality-Overall**8%
*“The quality and fit are consistent”*
**Color**5%
*“the color is true”*
**Material Quality**4%
*“lightweight material”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Warmth**4%
*“keeps you warm”*
**Shape/Style**4%
*“Super flattering”*
### **What buyers complain about **
**Size-Overall**16%
*“Fits small”*
**Material Quality**6%
*“Weird material”*
**Quality-Overall**6%
*“Cheaply made”*
**Color**5%
*“Color is way off”*
**Thickness**4%
*“Love it, just not as thick as I expected”*
**Advertised Vs Actual Product**3%
*“NOT what was pictured”*
**Pilling/Linting**2%
*“The fabric began pilling shortly after its initial wear”*
**Thin**2%
*“It's thin”*
**Smell**2%
*“Smells awful”*
**Durability**2%
*“unraveling”*
### **Top return reasons **
**Size-Overall**41%
**Material Quality**9%
**Length**9%
**Color**7%
**Thin**7%
**Sleeve Fit**5%
**Chest Fit**3%
**Advertised Vs Actual Product**3%
**Shape/Style**2%
**Shoulder Fit**2%
## **Common questions**
- **Is coatigan profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 207 tracked products. 12 of 54 products launched in the last 360 days are still selling. 90-day search growth is -37.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the coatigan niche?**
- 65 brands and 75 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in coatigan?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 9.9% — above our launch gate.
- **When does demand for coatigan peak?**
- Demand peaks in Jan–Oct–Nov; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the coatigan niche?**
- Listings span $9.62–$45.66; the average listing price is $22.99 (sweet spot $15–$100). The average incumbent carries 4,390 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)