---
title: "Cleveland Browns Beanie — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/cleveland-browns-beanie"
last_updated: "2026-08-11T04:30:15.878Z"
locale: en
meta:
description: "Niche score 30/100 · $27K/yr market · 19K searches/yr · $19.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $27K/yr market · 19K searches/yr · $19.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cleveland Browns Beanie — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **cleveland browns beanie**
**Skip it**
Soft demand (-72.8% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 76Competition 15Returns 28Price range 67Avg price 87Brand share 0Review moat 83Quality gap 48
**Avg price**
**Great****$19.89**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****343.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.19–$30.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$27K**
$27K/yr · 19K searches
**Growth**
**Bad****-72.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, cleveland browns beanie is a $27K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cleveland browns beanie market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$15K–$20K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#360**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **57%**
- **Out of stock**
- **24.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- JZYEGSW29% - Zihogrc21% - New Era21% - For Bare Feet10% - MIXNUS9% - Xtreme Apparrel9% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -72.8% search growth over the last 90 days.
2K2KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 68.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/cleveland-browns-beanie/trend)
## **Top cleveland browns beanie search terms**
- **cleveland browns beanie**8K/yr-69.7%0.9% conv. - **browns beanie**5K/yr-76.3%3.1% conv. - **cleveland browns winter hat**5K/yr-75.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/cleveland-browns-beanie/search-terms)
## **Top cleveland browns beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$5K30%$8K40%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JZYEGSW Winter Hat Cities Beanie for Men and Women Knit Cuffed Cap Perfect for Gifts**JZYEGSW**$17.84**4.6★412 rev](https://www.amazon.com/dp/B0CLTNBMXX) [2**Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat**Zihogrc**$17.35**4.4★55 rev](https://www.amazon.com/dp/B0DG2G18PK) [3**New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Cleveland Browns Brown)**New Era**$29.07**4.7★1,174 rev](https://www.amazon.com/dp/B0DMY39QL8) [4**New Era Unisex-Adult NFL Official Sideline Team Logo Sherpa Striped Pom Beanie Cold Weather Knit Hat (Cleveland Browns - Brown)**New Era**$30.52**4.8★196 rev](https://www.amazon.com/dp/B0DK2F2P21) [5**For Bare Feet NFL CLEVELAND BROWNS Cozy Feather Compression Varsity Stripe Team Color Large/Extra Large**For Bare Feet**$7.19**4.0★19 rev](https://www.amazon.com/dp/B0CW3P9B7C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Xtreme Apparrel Cleveland Beanie Adult Winter Cap for Football Fans (Brown Beanie One Size)**Xtreme Apparrel**$22.95**20 rev1y ago](https://www.amazon.com/dp/B0DVC2BJ3R) [**New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Cleveland Browns Brown)**New Era**$29.07**1,174 rev1y ago](https://www.amazon.com/dp/B0DMY39QL8) [**New Era Unisex-Adult NFL Official Sideline Team Logo Sherpa Striped Pom Beanie Cold Weather Knit Hat (Cleveland Browns - Brown)**New Era**$30.52**196 rev1y ago](https://www.amazon.com/dp/B0DK2F2P21) [**Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat**Zihogrc**$17.35**55 rev1y ago](https://www.amazon.com/dp/B0DG2G18PK) [**For Bare Feet NFL CLEVELAND BROWNS Cozy Feather Compression Varsity Stripe Team Color Large/Extra Large**For Bare Feet**$7.19**19 rev2y ago](https://www.amazon.com/dp/B0CW3P9B7C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**For Bare Feet NFL CLEVELAND BROWNS Cozy Feather Compression Varsity Stripe Team Color Large/Extra Large**For Bare Feet**$7.19**4.0★**▲ 633%**](https://www.amazon.com/dp/B0CW3P9B7C) [**Xtreme Apparrel Cleveland Beanie Adult Winter Cap for Football Fans (Brown Beanie One Size)**Xtreme Apparrel**$22.95**3.9★**▲ 75%**](https://www.amazon.com/dp/B0DVC2BJ3R) [**Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat**Zihogrc**$17.35**4.4★**▲ 57%**](https://www.amazon.com/dp/B0DG2G18PK) [**New Era Unisex-Adult NFL Official Sideline Team Logo Sherpa Striped Pom Beanie Cold Weather Knit Hat (Cleveland Browns - Brown)**New Era**$30.52**4.8★**— 2%**](https://www.amazon.com/dp/B0DK2F2P21) [**JZYEGSW Winter Hat Cities Beanie for Men and Women Knit Cuffed Cap Perfect for Gifts**JZYEGSW**$17.84**4.6★**— 3%**](https://www.amazon.com/dp/B0CLTNBMXX)
**~~View all trending →~~**
## **What buyers say about cleveland browns beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**50%
*“Exactly what I ordered”*
**Soft Feel**13%
*“Very soft and comfortable”*
**Quality-Overall**13%
*“The quality is awesome”*
**Comfort-Overall**13%
*“comfortable”*
**Value For Money**13%
*“very much worth every dollar”*
### **What buyers complain about **
**Size-Overall**100%
*“Did not fit my dads big head”*
### **Top return reasons **
**Size-Overall**75%
**Color**25%
## **Common questions**
- **Is cleveland browns beanie profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 7 tracked products. 90-day search growth is -72.8%. Flapen's verdict: Skip it (30/100).
- **How competitive is the cleveland browns beanie niche?**
- 6 brands and 9 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cleveland browns beanie?**
- Top complaints mined from reviews: Size-Overall. The return rate is 4.8%.
- **When does demand for cleveland browns beanie peak?**
- Demand peaks in Nov–Dec; the busiest month runs 68.1× the quietest.
- **What does it cost to enter the cleveland browns beanie niche?**
- Listings span $7.19–$30.52; the average listing price is $19.89 (sweet spot $15–$100). The average incumbent carries 344 reviews — the moat a new listing must climb.
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