---
title: "Circle Necklace — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/circle-necklace"
last_updated: "2026-08-06T03:08:58.708Z"
locale: en
meta:
description: "Niche score 43/100 · $49K/yr market · 179K searches/yr · $14.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $49K/yr market · 179K searches/yr · $14.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Circle Necklace — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **circle necklace**
**Skip it**
A small market ($49K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 33Conversion 24Competition 58Returns 45Price range 76Avg price 68Brand share 60Review moat 40Quality gap 57
**Price range**
**Great****$9.30–$33.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.18**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,543.96**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$49K**
$49K/yr · 179K searches
According to Flapen's Amazon United States niche tracking, circle necklace is a $49K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **circle necklace market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$28K–$35K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#1,955**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 93%
**Open market**
**26%**
- Tewiky33% - PAVOI16% - YIMERAIRE9% - Fettero6% - HERIER5% - Picuzzy5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.
6K4KSpike '24Holiday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/circle-necklace/trend)
## **Top circle necklace search terms**
- **circle necklace**40K/yr+18.7%0.6% conv. - **gold circle necklace**29K/yr+7.5%1.5% conv. - **circle pendant necklace**27K/yr+11.6%0.4% conv. - **circle necklace for women**22K/yr-22.8%0.6% conv. - **gold circle pendant necklace**13K/yr+24.4%0.4% conv. - **circle pendant**15K/yr+5.7%0.1% conv. - **silver circle necklace**13K/yr+22.1%0.4% conv. - **open circle necklace**6K/yr-3.0%1.1% conv. - **karma necklace**7K/yr-11.5%0.4% conv. - **circle pendant necklace for women**4K/yr-16.9%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/circle-necklace/search-terms)
## **Top circle necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry**Tewiky**$9.30**4.8★424 rev](https://www.amazon.com/dp/B0FGCJPGGN) [2**HERIER Gold Open Circle Necklace for Women 14k Gold Plated Dainty Ring Choker Necklaces Round Gold Necklace Trendy Jewelry for Women**HERIER**$12.46**4.1★22 rev](https://www.amazon.com/dp/B0DMK16ZVD) [3**Picuzzy Layered Gold Necklaces for Women 14K Gold Plated Dainty Stackable Choker Necklaces for Women Trendy Stacking Layering Necklace Beach Circle Paperclip Pendant Chain Necklace Jewelry Set**Picuzzy**$10.11**4.4★1,071 rev](https://www.amazon.com/dp/B0CC5S3CDV) [4**LOYATA Gold Pendant Necklaces for Women-Simple 14K Gold Round Circle Pendant Necklace Dainty Charm Necklace Jewelry Gifts for Women**LOYATA**$12.44**4.6★965 rev](https://www.amazon.com/dp/B07HL7ZDTJ) [5**PAVOI 14K Gold Plated Engraved Coin Pendant | Byzantine Coin Necklace | Bohemian Necklace (Moon - Yellow)**PAVOI**$14.28**4.4★2,993 rev](https://www.amazon.com/dp/B094H75R1J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LEXODY Chunky Gold Necklace for Women Simple 14K Gold Plated Circle Pendant Choker Necklaces Trendy Dainty Chain Toggle Clasp Necklace Jewelry Gift for Women**LEXODY**$12.15**30 rev6mo ago](https://www.amazon.com/dp/B0GHY31LWM) [**Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry**Tewiky**$12.37**424 rev7mo ago](https://www.amazon.com/dp/B0G3VTH1NQ) [**JAGWQRK Gold Statement Necklace for Women Large Circle Necklace Irregular Geometric Jewelry Accessories for WomenGold**JAGWQRK**$13.64**9 rev7mo ago](https://www.amazon.com/dp/B0G3VMW2S2) [**SHANTYSON 14K Gold Plated Irregular Oval Pendant Necklace for Women Chunky Gold Pendant with Dainty Snake Chain Minimalist Statement Long Necklace for Everyday Layering**SHANTYSON**$13.50**86 rev8mo ago](https://www.amazon.com/dp/B0FYVH4CLC) [**YIMERAIRE Black Picture Necklace Personalized Photo CZ Zicronia Customized Photo Circle Chain Custom Memorial Picture Pendant Necklace for Men Hip Hop Jewelry**YIMERAIRE**$17.65**8 rev9mo ago](https://www.amazon.com/dp/B0FX9VJ67B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women**PAVOI**$13.74**4.4★**▲ 136%**](https://www.amazon.com/dp/B07QTJ1WWL) [**YIMERAIRE Picture Necklace Personalized Photo 18K Gold Plated AAAAA CZ Picture Medallion Customized Photo Memory Iced Out Pendant 24 Inch Chain**YIMERAIRE**$17.22**5.0★**▲ 129%**](https://www.amazon.com/dp/B0D1X869RD) [**YIMERAIRE 18K Gold Plated Personalized Photo Necklace Custom Picture Memory Pendant with Picture Angel Wings Round Medallion Customized Necklace with Photo Hip Hop Jewelry 20in Gold Rope Chain**YIMERAIRE**$17.70**4.0★**▲ 126%**](https://www.amazon.com/dp/B0B6VS9F3W) [**JAGWQRK Gold Statement Necklace for Women Large Circle Necklace Irregular Geometric Jewelry Accessories for WomenGold**JAGWQRK**$13.64**3.5★**▲ 122%**](https://www.amazon.com/dp/B0G3VMW2S2) [**Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry**Tewiky**$12.37**4.8★**▲ 120%**](https://www.amazon.com/dp/B0G3VTH1NQ)
**~~View all trending →~~**
## **What buyers say about circle necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Great quality, nice dainty necklace”*
**Value For Money**11%
*“Worth the money”*
**Chain/Key Quality**10%
*“Great every day necklace with an adjustable chain which is a plus”*
**Advertised Vs Actual Product**8%
*“Better than expected”*
**Color**7%
*“Is a nice gold color too”*
**Brightness/Shine/Glow**6%
*“Very shiny”*
**Durability**5%
*“it has held up well”*
**Gifting Purpose**5%
*“Beautiful gift idea”*
**Size-Overall**4%
*“A great fit”*
**Ease Of Use**4%
*“Simple and pretty”*
### **What buyers complain about **
**Size-Overall**26%
*“the one was still too short”*
**Chain/Key Quality**12%
*“Cheap chain”*
**Durability**11%
*“Broke after about 2 weeks”*
**Quality-Overall**11%
*“Poor quality”*
**Precious Gemstone**5%
*“a diamond already fell out”*
**Color**5%
*“Hasnt change color or anything”*
**Value For Money**4%
*“Looks more expensive”*
**Metal Authenticity**2%
*“Very pale gold, almost silver”*
**Advertised Vs Actual Product**2%
*“This is not at all as described in the picture”*
**Thickness**2%
*“The chain is very thin and friable”*
### **Top return reasons **
**Size-Overall**39%
**Chain/Key Quality**10%
**Quality-Overall**8%
**Metal Authenticity**8%
**Color**7%
**Advertised Vs Actual Product**7%
**Shape/Style**2%
**Neck Fit**2%
**Fastener Quality**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is circle necklace profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 24 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the circle necklace niche?**
- 16 brands and 18 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in circle necklace?**
- Top complaints mined from reviews: Size-Overall, Chain/Key Quality, Durability. The return rate is 3.4%.
- **When does demand for circle necklace peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the circle necklace niche?**
- Listings span $9.30–$33.93; the average listing price is $14.18 (sweet spot $15–$100). The average incumbent carries 2,544 reviews — the moat a new listing must climb.
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