---
title: "Cicada — $7K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/cicada"
last_updated: "2026-08-11T06:19:04.980Z"
locale: en
meta:
description: "Niche score 36/100 · $7K/yr market · 55K searches/yr · $12.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $7K/yr market · 55K searches/yr · $12.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cicada — $7K/yr Amazon US Niche (2026) - Flapen"
---
# **cicada**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 26Conversion 12Competition 23Returns 86Price range 58Avg price 57Brand share 45Review moat 95Quality gap 38
**Review moat**
**Incredible****96.08**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$7.00–$26.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.88**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$7K**
$7K/yr · 55K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, cicada is a $7K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 36/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cicada market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$10K–$13K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#5,800**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**17%**
- SIXAOAZZ53% - Modpide7% - ALHBEJT6% - Ximimark6% - Zyuzles6% - PWHAOO5% - Open — no brand owns it (5 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.
2K1KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/cicada/trend)
## **Top cicada search terms**
- **cicada**40K/yr+0.7%0.4% conv. - **cicada jewelry**6K/yr-14.6%0.6% conv. - **cicada toy**4K/yr-3.5%0.3% conv. - **cicadas**3K/yr+0.2%0.7% conv. - **cicada shirt**2K/yr+51.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/cicada/search-terms)
## **Top cicada products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$1K30%$2K45%$3K60%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Green)**SIXAOAZZ**$9.94**4.9★15 rev](https://www.amazon.com/dp/B0DMSZ4Y8Z) [2**Modpide Vintage Silver Cicada Insect Bug Drop Earrings Cicada Themed Gifts Necklace for Women Insect Jewelry (set)**Modpide**$11.57**5.0★1 rev](https://www.amazon.com/dp/B0D41S53CX) [3**ALHBEJT Brass Statues Small Brass Metal Statue Ornament Animal Figurines Home Office Decor Metal Desktop Ornament Wall Art Gifts (1PCS Golden Cicada)**ALHBEJT**$8.97**4.6★95 rev](https://www.amazon.com/dp/B0DBVPW6QS) [4**Ximimark Natural Tigers-Eye Stone Crystal Carved Cicada Healing Gemstone Pendant(Including necklace rope 1pcs)**Ximimark**$7.08**4.5★131 rev](https://www.amazon.com/dp/B07F4BXNQK) [5**SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Yellow)**SIXAOAZZ**$10.27**4.9★15 rev](https://www.amazon.com/dp/B0DMT14T9K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HELLOTOY 3D Acrylic Insects Puzzles DIY Bug Model Kit for Teenagers Educational Display Nature Decoration Figurine Sculpture (Cicada)**HELLOTOY**$15.74**29 rev5mo ago](https://www.amazon.com/dp/B0G1TNT7ZV) [**Zitokin Cute Cicada Plush Keychain for Backpack Purse 3.2 Inch Mini Cicada Bag Charms Accessories Gift for Girls Women**Zitokin**$8.40**3 rev7mo ago](https://www.amazon.com/dp/B0G5738MNJ) [**Plenky Gold Earrings for Women - 2 Pairs 14K Gold Plated Small Cicada Stud Earrings Set Insect Summer Beachy Jewelry for Women Gifts**Plenky**$13.30**127 rev1y ago](https://www.amazon.com/dp/B0F9Y8VDC1) [**SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Green)**SIXAOAZZ**$9.94**15 rev1y ago](https://www.amazon.com/dp/B0DMSZ4Y8Z) [**SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Yellow)**SIXAOAZZ**$10.27**15 rev1y ago](https://www.amazon.com/dp/B0DMT14T9K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zitokin Cute Cicada Plush Keychain for Backpack Purse 3.2 Inch Mini Cicada Bag Charms Accessories Gift for Girls Women**Zitokin**$8.40**4.7★**▲ 214%**](https://www.amazon.com/dp/B0G5738MNJ) [**HELLOTOY 3D Acrylic Insects Puzzles DIY Bug Model Kit for Teenagers Educational Display Nature Decoration Figurine Sculpture (Cicada)**HELLOTOY**$15.74**4.4★**▲ 212%**](https://www.amazon.com/dp/B0G1TNT7ZV) [**Modpide Vintage Silver Cicada Insect Bug Drop Earrings Cicada Themed Gifts Necklace for Women Insect Jewelry (set)**Modpide**$11.57**5.0★**▲ 110%**](https://www.amazon.com/dp/B0D41S53CX) [**SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Yellow)**SIXAOAZZ**$10.27**4.9★**▲ 57%**](https://www.amazon.com/dp/B0DMT14T9K) [**SIXAOAZZ Handmade Cicada Bug Necklace Vintage Dark Green Lucky Amulet Crystal Cicada for Men and Women Gift (Green)**SIXAOAZZ**$9.94**4.9★**▲ 48%**](https://www.amazon.com/dp/B0DMSZ4Y8Z)
**~~View all trending →~~**
## **What buyers say about cicada**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**15%
*“Cute gift for bug lovers”*
**Soft Feel**13%
*“Soft”*
**Chain/Key Quality**10%
*“So gorgeous, very well made, put it on a white gold chain, did not care for cord”*
**Stitch/Finish/Polish**10%
*“The seams are also plenty strong enough for regular wear and tear, and the requisite”*
**Fun/Entertainment Experience**8%
*“So realistic and fun to build”*
**Quality-Overall**8%
*“Good detail and a nice stone”*
**Color**5%
*“Pretty”*
**Instructions/User Manual/Troubleshooting**5%
*“Instruction is clear”*
**Strength**3%
*“sturdy”*
**Value For Money**3%
*“for the price it makes a good gift or stocking stuffer for kids who like to build”*
### **What buyers complain about **
**Size-Overall**27%
*“This ended up being bigger than I thought when I got it”*
**Quality-Overall**10%
*“looks a little cheap”*
**Ease Of Use**10%
*“I was not able to wear it right away”*
**Assembly/Installation**7%
*“required some sorting out”*
**Advertised Vs Actual Product**7%
*“These are not as pictured”*
**Color**7%
*“Only one color- all black”*
### **Top return reasons **
**Size-Overall**34%
**Quality-Overall**19%
**Value For Money**13%
**Defective Material/Parts**13%
**Shape/Style**6%
**Thin**6%
**Thickness**6%
**Color**6%
**Neck Fit**3%
## **Common questions**
- **Is cicada profitable to sell on Amazon United States?**
- The niche generates $7K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the cicada niche?**
- 11 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in cicada?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 1.4%.
- **When does demand for cicada peak?**
- Demand peaks in Aug–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the cicada niche?**
- Listings span $7.00–$26.10; the average listing price is $12.88 (sweet spot $15–$100). The average incumbent carries 96 reviews — the moat a new listing must climb.
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