---
title: "Christmas Pins — $176K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/christmas-pins"
last_updated: "2026-08-11T09:53:45.484Z"
locale: en
meta:
description: "Niche score 53/100 · $176K/yr market · 578K searches/yr · $10.48 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $176K/yr market · 578K searches/yr · $10.48 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Christmas Pins — $176K/yr Amazon US Niche (2026) - Flapen"
---
# **christmas pins**
**Worth a look**
Shows a thin review moat (154 avg reviews), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 36Growth 38Conversion 36Competition 87Returns 44Price range 48Avg price 37Brand share 91Review moat 92Quality gap 25
**Review moat**
**Great****154**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Okay****$3.78–$25.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+10.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.48**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$176K**
$176K/yr · 578K searches
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, christmas pins is a $176K/yr Amazon United States market (578K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas pins market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$210K–$262K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#42,413**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **51%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**38 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**44%**
Top 20: 86%
**Top-5 click share**
**28%**
Top 20: 63%
**Open market**
**51%**
- DTOFOOT12% - SANNIX11% - Qenk10% - PINK TOWN6% - WEILYDF5% - RLHRNDE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.
90K70KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 82.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/christmas-pins/trend)
## **Top christmas pins search terms**
- **christmas pins**114K/yr+45.9%1.7% conv. - **christmas brooches**46K/yr+28.7%1.1% conv. - **christmas brooch**105K/yr+19.4%0.8% conv. - **christmas brooches and pins for women**16K/yr+55.5%1.0% conv. - **christmas brooches for women**62K/yr+10.3%0.9% conv. - **christmas pin**56K/yr+38.5%1.3% conv. - **christmas brooches and pins**9K/yr+13.9%1.4% conv. - **holiday pins**13K/yr-51.9%1.3% conv. - **christmas pins for women**25K/yr+22.1%0.5% conv. - **christmas pins and brooches**47K/yr-9.2%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/christmas-pins/search-terms)
## **Top christmas pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$7K6%$11K8%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DTOFOOT 12 Pcs Christmas Pins and Brooches for Women**DTOFOOT**$17.33**4.5★257 rev](https://www.amazon.com/dp/B0CJ8LGL97) [2**SANNIX 60Pcs Christmas Pins Christmas Enamel Lapel Pins Assorted Santa Claus Snowflake Snowman Holiday Cartoon Pin Badge for Clothes Bags Hats Accessories 30 Styles**SANNIX**$15.22**4.6★816 rev](https://www.amazon.com/dp/B0DBHSZS77) [3**12 Pcs Christmas Brooch Pins Set for Women - Rhinestone Crystal Christmas Tree Wreath Snowman Reindeer Ornament Jewelry Pins Gift (Style-1)**Qenk**$17.70**4.7★229 rev](https://www.amazon.com/dp/B0CG215DVX) [4**SCASTOE Vintage Colored Christmas Tree Rhinestone Brooch Pin Wedding Party Jewelry**WEILYDF**$6.51**4.5★821 rev](https://www.amazon.com/dp/B01N0EN7ZH) [5**5Pcs Christmas Tree Brooch Pin Vintage Xmas Pins and Brooches for Women & Girls Crystal Rhinestone Enamel Jeweled Bulk Set Scarf Shawl Clip Jewelry Decorations Multicolor**Marsrut**$9.97**5.0★5 rev](https://www.amazon.com/dp/B0FKMX8Y59)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rhinestone Christmas Tree Brooch for Women Xmas Crystal Sparkling Lapel Pins Enamel Classic Retro Clothing Accessories Holiday Party Wedding Birthday Jewelry Gift-B**Pingyongchang**$4.19**3 rev8mo ago](https://www.amazon.com/dp/B0FXXCMTK2) [**Christmas Poinsettia Pins and Brooches for Women Large Enamel Flower Pins with Green Leaves Holiday Brooch Xmas Gifts/Stocking Stuffers/Party Favors/Scarf Decor FLB01D**FERVENT LOVE**$11.58**51 rev9mo ago](https://www.amazon.com/dp/B0FPMDSDVS) [**5Pcs Christmas Tree Brooch Pin Vintage Xmas Pins and Brooches for Women & Girls Crystal Rhinestone Enamel Jeweled Bulk Set Scarf Shawl Clip Jewelry Decorations Multicolor**Marsrut**$9.97**5 rev11mo ago](https://www.amazon.com/dp/B0FKMX8Y59) [**RLHRNDE Christmas Rhinestone Crystal Brooch Pin for Women Man Elegant Xmas Hat Bell Snowmen Cat Garland Glove Reindeer Angel Boots Pins Fashion Sparkling Clothing Matching Christmas Jewelry Gift (Reindeer)**RLHRNDE**$4.80**32 rev11mo ago](https://www.amazon.com/dp/B0FNCYZSFF) [**DTOFOOT 36PCS Christmas Pins Acrylic Xmas Lapel Pins for Cloth Hat Decor**DTOFOOT**$11.14**180 rev11mo ago](https://www.amazon.com/dp/B0FMRMJDWL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RLHRNDE Christmas Rhinestone Crystal Brooch Pin for Women Man Elegant Xmas Hat Bell Snowmen Cat Garland Glove Reindeer Angel Boots Pins Fashion Sparkling Clothing Matching Christmas Jewelry Gift (Reindeer)**RLHRNDE**$4.80**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FNCYZSFF) [**12 Pcs Christmas Brooch Pins Set with Rhinestone for Women Xmas Tree Deer Wreath Bell Brooches Set Christmas Ornaments Party Gift (Style-2)**Qenk**$16.89**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0FH6GJPH1) [**ONLYJUMP Christmas Bell Brooch Pins for Women Girls Lovely Crystal Christmass Tree Snowflake Bell Reindeer Snowman Brooches Colorful Xmas Enamel Pins Holiday Party Gift (Two candy bar)**ONLYJUMP**$4.07**4.6★**▲ 946%**](https://www.amazon.com/dp/B0FKLY2MFC) [**5Pcs Christmas Tree Brooch Pin Vintage Xmas Pins and Brooches for Women & Girls Crystal Rhinestone Enamel Jeweled Bulk Set Scarf Shawl Clip Jewelry Decorations Multicolor**Marsrut**$9.97**5.0★**▲ 758%**](https://www.amazon.com/dp/B0FKMX8Y59) [**Rhinestone Christmas Tree Brooch for Women Xmas Crystal Sparkling Lapel Pins Enamel Classic Retro Clothing Accessories Holiday Party Wedding Birthday Jewelry Gift-B**Pingyongchang**$4.19**4.6★**▲ 519%**](https://www.amazon.com/dp/B0FXXCMTK2)
**~~View all trending →~~**
## **What buyers say about christmas pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“seems well-made”*
**Gifting Purpose**19%
*“Great gift idea”*
**Value For Money**9%
*“Great price”*
**Advertised Vs Actual Product**8%
*“it was actually much better than expected”*
**Size-Overall**7%
*“just the right size”*
**Brightness/Shine/Glow**7%
*“These Christmas Pins Brightened my CoWorkers Spirit during the Holidays”*
**Strength**6%
*“Beautiful and sturdy”*
**Color**4%
*“Bright colors”*
**Embellishment/Embroidery Quality**4%
*“Beautiful Pins”*
**Weight Light**3%
*“Well made and lightweight”*
### **What buyers complain about **
**Size-Overall**33%
*“Quite small”*
**Quality-Overall**17%
*“Cheaply made broaches”*
**Durability**15%
*“They are beautiful and sparkly, unfortunately 80% of the items broke and fell apart”*
**Strength**9%
*“flimsy”*
**Weight Heavy**8%
*“Too heavy”*
**Advertised Vs Actual Product**8%
*“Its false advertisement”*
### **Top return reasons **
**Size-Overall**32%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**9%
**Color**7%
**Metal Authenticity**6%
**Functionality-Overall**4%
**Material Quality**4%
**Fastener Quality**4%
**Quality-Overall**4%
**Wrong Dimensions**3%
## **Common questions**
- **Is christmas pins profitable to sell on Amazon United States?**
- The niche generates $176K/yr across 70 tracked products. 0 of 33 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the christmas pins niche?**
- 38 brands and 46 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in christmas pins?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.5%.
- **When does demand for christmas pins peak?**
- Demand peaks in Nov–Dec; the busiest month runs 82.3× the quietest.
- **What does it cost to enter the christmas pins niche?**
- Listings span $3.78–$25.26; the average listing price is $10.48 (sweet spot $15–$100). The average incumbent carries 154 reviews — the moat a new listing must climb.
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