---
title: "Chloe Descendants Costume — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/chloe-descendants-costume"
last_updated: "2026-08-11T09:46:15.504Z"
locale: en
meta:
description: "Niche score 45/100 · $36K/yr market · 43K searches/yr · $23.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $36K/yr market · 43K searches/yr · $23.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chloe Descendants Costume — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **chloe descendants costume**
**Skip it**
A small market ($36K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 48Conversion 44Competition 49Returns 34Price range 84Avg price 95Brand share 19Review moat 91Quality gap 60
**Avg price**
**Incredible****$23.56**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****186.65**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$10.72–$42.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+18.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$36K**
$36K/yr · 43K searches
According to Flapen's Amazon United States niche tracking, chloe descendants costume is a $36K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chloe descendants costume market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$29K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#2,824**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **39%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**108**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 99%
**Open market**
**6%**
- Mattel35% - Disguise29% - Spirit Halloween21% - Disney5% - AMZCOS3% - viviwo2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — +18.4% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct · busiest ÷ quietest = 45.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/chloe-descendants-costume/trend)
## **Top chloe descendants costume search terms**
- **chloe descendants costume**15K/yr+13.3%1.1% conv. - **chloe doll**2K/yr-21.0%3.5% conv. - **chloe charming costume**2K/yr+83.9%1.4% conv. - **descendants chloe costume**3K/yr+11.3%0.5% conv. - **descendants chloe**1K/yr+81.4%10.2% conv. - **chloe descendants doll**2K/yr-20.8%9.6% conv. - **chloe costume**2K/yr-25.9%0.0% conv. - **chloe descendants**978/yr+97.1%0.7% conv. - **chloe from descendants costume**2K/yr+141.1%0.0% conv. - **chloe rise of red costume**1K/yr+225.0%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/chloe-descendants-costume/search-terms)
## **Top chloe descendants costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel Disney Descendants: The Rise of Red Fashion Doll & Accessory Princess Chloe Charming Daughter of Cinderella with Movie-Inspired Clothes & Sword**Mattel**$12.24**4.8★1,014 rev](https://www.amazon.com/dp/B0CMGJ4ZSP) [2**Descendants Chloe Deluxe Costume Official Disney Descendants The Rise of Red Costume Jumpsuit Wig not Included Child Size (7-8)**Disguise**$17.89**4.4★67 rev](https://www.amazon.com/dp/B0CKWKYXVF) [3**Descendants Chloe Costume for Kids Official Disney Descendants The Rise of Red Costume Jumpsuit Wig not Included Child Size (7-8)**Disguise**$22.69**4.4★102 rev](https://www.amazon.com/dp/B0CKWJPKL8) [4**Mattel Disney Descendants: the Rise of Red Princess Chloe Charming Daughter of Cinderella Doll & Playset the Sorcerers Cookbook Mix for Surprise**Mattel**$12.40**4.8★759 rev](https://www.amazon.com/dp/B0CMGNJ8DN) [5**Spirit Halloween Descendants: The Rise of Red Kids Chloe Dress Costume | Officially Licensed | Disney Descendants Costumes**Spirit Halloween**$40.20**4.5★36 rev](https://www.amazon.com/dp/B0D4SLPK4T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Disney Descendants: Wicked Wonderland Deluxe Fashion Doll & Accessory Chloe Wonderland with Removable Movie-Inspired Clothing & Dagger**Mattel**$31.77**1 rev1w ago](https://www.amazon.com/dp/B0G8WGTPB9) [**Mattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory Princess Chloe Charming Daughter of Cinderella with Movie-Inspired Clothing**Mattel**$26.32**1 rev1w ago](https://www.amazon.com/dp/B0G42T799B) [**Spirit Halloween Chloes Sword - Descendants: The Rise of Red Unisex Adult One Size Fits Most Standard Multicolor**Spirit Halloween**$17.11**8 rev1y ago](https://www.amazon.com/dp/B0F4HBC2Q4) [**Kids Singer Star Costume for Girls Musical Dance 3D Printed Rhinestone Bodysuit Set Concert Party Cosplay 10-11 Years Blue**viviwo**$25.68**50 rev1y ago](https://www.amazon.com/dp/B0DRV4BJHM) [**ADREIT Kids Rise Red Costume Girls Bridget Pink Princess Dress Halloween Birthday Party Cosplay Movie Outfit**ADREIT**$35.68**74 rev1y ago](https://www.amazon.com/dp/B0DHVDC4QH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory Princess Chloe Charming Daughter of Cinderella with Movie-Inspired Clothing**Mattel**$26.32**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0G42T799B) [**Disney Descendants Little Girls Drop Shoulder T-Shirt Graffiti Cream White 7-8**Disney**$17.06**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0D3RFQNT1) [**Mattel Disney Descendants: Wicked Wonderland Deluxe Fashion Doll & Accessory Chloe Wonderland with Removable Movie-Inspired Clothing & Dagger**Mattel**$31.77**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0G8WGTPB9) [**Kepblom Girls Shiny Metallic Mock Neck Unitard Long Sleeve Zipper Back One Piece Bodysuit Costume**Kepblom**$28.23**4.4★**▲ 980%**](https://www.amazon.com/dp/B07MPF5491) [**Disney Descendants Movie Mal Evie Audrey Jane Short Sleeve Tee**Disney**$11.59**4.5★**▲ 980%**](https://www.amazon.com/dp/B0CYJ899HS)
**~~View all trending →~~**
## **What buyers say about chloe descendants costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**38%
*“This doll is well made”*
**Gifting Purpose**15%
*“Was a Xmas gift”*
**Color**15%
*“Full and beautiful color, just like the picture”*
**Size-Overall**8%
*“fit my 11 year old well”*
**Fun/Entertainment Experience**8%
*“fun doll”*
**Design-Overall**4%
*“Likes the way this item looks, and features”*
**Value For Money**3%
*“Glad I got this on sale for $10 because thats about what its worth”*
### **What buyers complain about **
**Size-Overall**42%
*“Beware: traditional Barbie shoes do not fit because her feet are bulkier. see photo for comparison”*
**Quality-Overall**28%
*“You get a tight Quality Item”*
**Color**6%
*“Not blue”*
**Value For Money**6%
*“NOT worth a dime”*
**Durability**6%
*“The sword blade broke off the handle immediately”*
### **Top return reasons **
**Size-Overall**56%
**Value For Money**14%
**Advertised Vs Actual Product**5%
**Color**4%
**Product Condition**3%
**Gifting Purpose**3%
**Stretchability/Expandability/Elasticity**3%
**Defective Material/Parts**1%
**Thin**1%
**Connectivity-Overall**1%
## **Common questions**
- **Is chloe descendants costume profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the chloe descendants costume niche?**
- 10 brands and 108 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in chloe descendants costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 4.3%.
- **When does demand for chloe descendants costume peak?**
- Demand peaks in Oct; the busiest month runs 45.3× the quietest.
- **What does it cost to enter the chloe descendants costume niche?**
- Listings span $10.72–$42.89; the average listing price is $23.56 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.
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