---
title: "Chiefs Beanie — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/chiefs-beanie"
last_updated: "2026-08-11T09:42:27.161Z"
locale: en
meta:
description: "Niche score 30/100 · $12K/yr market · 55K searches/yr · $19.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $12K/yr market · 55K searches/yr · $19.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chiefs Beanie — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **chiefs beanie**
**Skip it**
Soft demand (-60.9% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 14Competition 45Returns 31Price range 81Avg price 87Brand share 42Review moat 77Quality gap 19
**Avg price**
**Great****$19.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.32–$32.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****454.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$12K**
$12K/yr · 55K searches
**Growth**
**Bad****-60.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chiefs beanie is a $12K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chiefs beanie market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$49K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#4,261**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **234 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**14%**
- New Era34% - Outerstuff17% - FOCO14% - YANGUMGUAN7% - mtstaowe7% - aoenbork6% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -60.9% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 123.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/chiefs-beanie/trend)
## **Top chiefs beanie search terms**
- **kansas city chiefs beanie**13K/yr-53.3%1.2% conv. - **chiefs beanie**22K/yr-73.7%2.3% conv. - **kc chiefs beanie**6K/yr-40.2%0.9% conv. - **chiefs beanie women**4K/yr-33.3%0.0% conv. - **chiefs winter hat**5K/yr-79.9%0.0% conv. - **chiefs stocking hat**5K/yr-70.8%2.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/chiefs-beanie/search-terms)
## **Top chiefs beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$61710%$1K15%$2K20%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Kansas City Chiefs)**New Era**$30.30**4.7★1,174 rev](https://www.amazon.com/dp/B0BMM9NPJH) [2**FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)**FOCO**$20.46**4.7★244 rev](https://www.amazon.com/dp/B0DGHV9LF2) [3**New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (Kansas City Chiefs) One Size**New Era**$26.29**4.8★756 rev](https://www.amazon.com/dp/B0BMNB5F6H) [4**Outerstuff NFL Kids Youth 8-20 Official Cold Weather Striped Cuffed Knit Beanie Hat (US Alpha One Size Kansas City Chiefs)**Outerstuff**$20.96**4.8★119 rev](https://www.amazon.com/dp/B0DJCH6SX3) [5**YANGUMGUAN Football Beanie Hat for Men and Women Super Soft Pompom Knit Cap Winter Skullcap Toque**YANGUMGUAN**$11.32**4.7★301 rev](https://www.amazon.com/dp/B0DC5Z27VR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOCO Kansas City Chiefs NFL Stretch Glove & Big Wordmark Stripe Pom Beanie - Bundle Team Color**FOCO**$21.95**485 rev8mo ago](https://www.amazon.com/dp/B0FXH85NXS) [**Football Fans Embroidered Beanie Hat Football Team City Skull Beanie Hats Christmas Best Gift for Men Women**Generic**$16.04**35 rev1y ago](https://www.amazon.com/dp/B0DPFC3P6D) [**JZYEGSW Football Winter Hat for Men Women Cities Beanie Knit Cuffed Cap for Fans Gifts**JZYEGSW**$17.24**412 rev1y ago](https://www.amazon.com/dp/B0DK5QMQVF) [**Outerstuff NFL Kids Youth 8-20 Official Cold Weather Striped Cuffed Knit Beanie Hat (US Alpha One Size Kansas City Chiefs)**Outerstuff**$20.96**119 rev1y ago](https://www.amazon.com/dp/B0DJCH6SX3) [**FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)**FOCO**$20.46**244 rev1y ago](https://www.amazon.com/dp/B0DGHV9LF2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Outerstuff NFL Kids Youth 8-20 One Size Team Color Primary Logo Official Sports Tech Knit Cold Weather Football Pom Beanie Hat - Kansas City Chiefs**Outerstuff**$26.80**4.8★**▲ 290%**](https://www.amazon.com/dp/B0CKJ9BBVZ) [**JZYEGSW Football Winter Hat for Men Women Cities Beanie Knit Cuffed Cap for Fans Gifts**JZYEGSW**$17.24**4.6★**▲ 115%**](https://www.amazon.com/dp/B0DK5QMQVF) [**FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)**FOCO**$20.46**4.7★**▲ 75%**](https://www.amazon.com/dp/B0DGHV9LF2) [**Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat**Zihogrc**$17.22**4.4★**▲ 62%**](https://www.amazon.com/dp/B0DG26R2G5) [**New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (Kansas City Chiefs) One Size**New Era**$26.29**4.8★**▲ 56%**](https://www.amazon.com/dp/B0BMNB5F6H)
**~~View all trending →~~**
## **What buyers say about chiefs beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**29%
*“Keeping warm up north”*
**Size-Overall**29%
*“Perfect fit”*
**Quality-Overall**17%
*“Nice quality”*
**Value For Money**13%
*“Great value for Chiefs wear”*
**Color**6%
*“Perfect color match with the rest of my gear”*
### **What buyers complain about **
**Size-Overall**50%
*“Small”*
**Warmth**25%
*“Not very warm”*
### **Top return reasons **
**Size-Overall**43%
**Advertised Vs Actual Product**17%
**Width**7%
**Thin**7%
**Knot/Thread Quality**7%
**Design-Overall**7%
**Value For Money**7%
**Stitch/Finish/Polish**7%
## **Common questions**
- **Is chiefs beanie profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -60.9%. Flapen's verdict: Skip it (30/100).
- **How competitive is the chiefs beanie niche?**
- 11 brands and 12 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in chiefs beanie?**
- Top complaints mined from reviews: Size-Overall, Warmth. The return rate is 4.5%.
- **When does demand for chiefs beanie peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 123.1× the quietest.
- **What does it cost to enter the chiefs beanie niche?**
- Listings span $11.32–$32.34; the average listing price is $19.76 (sweet spot $15–$100). The average incumbent carries 454 reviews — the moat a new listing must climb.
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