---
title: "Cheer Necklace — $162K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/cheer-necklace"
last_updated: "2026-08-11T03:18:10.166Z"
locale: en
meta:
description: "Niche score 40/100 · $162K/yr market · 196K searches/yr · $36.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $162K/yr market · 196K searches/yr · $36.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cheer Necklace — $162K/yr Amazon US Niche (2026) - Flapen"
---
# **cheer necklace**
**Skip it**
Soft demand (-22.1% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 14Conversion 28Competition 46Returns 43Price range 84Avg price 95Brand share 28Review moat 87Quality gap 28
**Avg price**
**Incredible****$36.52**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****252.58**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$5.34–$73.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$162K**
$162K/yr · 196K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cheer necklace is a $162K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cheer necklace market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$219K–$292K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#11,198**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 95%
**Open market**
**9%**
- Kendra Scott64% - VIY Personal Card11% - ANEBRPC5% - MapofBeauty4% - Baydurcan3% - Drogomen3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -22.1% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/cheer-necklace/trend)
## **Top cheer necklace search terms**
- **cheer necklace**58K/yr-26.1%1.1% conv. - **kendra scott cheer necklace**40K/yr-24.3%2.8% conv. - **cheer jewelry**13K/yr-2.0%0.4% conv. - **kendra scott cheer**14K/yr-3.4%2.5% conv. - **cheer necklace for girls**25K/yr-21.1%0.6% conv. - **cheerleader necklace**13K/yr-39.9%1.7% conv. - **kendra scott necklace cheer**8K/yr+0.4%1.8% conv. - **cheerleading necklace**6K/yr-35.3%1.5% conv. - **megaphone necklace**5K/yr-40.7%1.6% conv. - **cheerleader necklaces for girls**6K/yr-19.5%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/cheer-necklace/search-terms)
## **Top cheer necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$49K40%$65K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kendra Scott Cheer Short Pendant Necklace 14k Gold Plated Brass Mother-of-Pearl Fashion Jewelry for Women**Kendra Scott**$56.48**4.8★234 rev](https://www.amazon.com/dp/B0D67HYXNL) [2**Kendra Scott Softball Silver-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel**Kendra Scott**$57.12**4.7★283 rev](https://www.amazon.com/dp/B0DSXDK7KL) [3**VIY Personal Card Cheerleader gifts Cheerleading necklace Cheer gifts Cheer team gift for women Dance team necklace Dancer gift**VIY Personal Card**$9.19**4.7★71 rev](https://www.amazon.com/dp/B0DDKXX687) [4**Kendra Scott Softball Gold-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel**Kendra Scott**$55.65**4.7★283 rev](https://www.amazon.com/dp/B0DSWPYDXK) [5**ANEBRPC Cheer Necklace for Cheerleaders Cheerleading Pendant Necklace with Positive Word Charm Gold Plated Copper Jewelry (gold)**ANEBRPC**$9.05**5.0★3 rev](https://www.amazon.com/dp/B0G23JL7YR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LSKFW Cheer Necklace Inspiration Cheer Gifts for Cheerleader Cheerleading Coach Team Star Cross Cheerleading Necklace Stuff Accessories (Star)**LSKFW**$13.37**1 rev4mo ago](https://www.amazon.com/dp/B0GTDSCC3X) [**Specharm Cheerleader Cheer Gifts Cheerleading Necklace for Women Mom Coach Team Cheer Stuff Accessories Birthday Gifts for Cheerleader**Specharm**$13.92**2 rev5mo ago](https://www.amazon.com/dp/B0GJT5CPJS) [**ANEBRPC Cheer Necklace for Cheerleaders Cheerleading Pendant Necklace with Positive Word Charm Gold Plated Copper Jewelry (gold)**ANEBRPC**$9.05**3 rev8mo ago](https://www.amazon.com/dp/B0G23JL7YR) [**Drogomen Cheer Necklace Gifts for Women Cheerleader Necklace Cheer Stuff Accessories Birthday Graduation Christmas Cheerleading Gifts for Women Mom Team Coach Sports Fans**Drogomen**$12.90**13 rev9mo ago](https://www.amazon.com/dp/B0FW4B14WY) [**Baydurcan Cheer Gifts for Women Cheerleader Gifts for Cheerleader Cheer Necklace for Mom Cheerleading**Baydurcan**$12.62**119 rev9mo ago](https://www.amazon.com/dp/B0FT2576KG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LSKFW Cheer Necklace Inspiration Cheer Gifts for Cheerleader Cheerleading Coach Team Star Cross Cheerleading Necklace Stuff Accessories (Star)**LSKFW**$13.37**4.0★**▲ 368%**](https://www.amazon.com/dp/B0GTDSCC3X) [**Kendra Scott Grayson Stone Pendant Necklace in Iridescent Drusy 14k Gold-Plated Brass Fashion Jewelry for Women**Kendra Scott**$50.59**4.5★**▲ 223%**](https://www.amazon.com/dp/B0BHNR56CK) [**ANEBRPC Cheer Necklace for Cheerleaders Cheerleading Pendant Necklace with Positive Word Charm Gold Plated Copper Jewelry (gold)**ANEBRPC**$9.05**5.0★**▲ 220%**](https://www.amazon.com/dp/B0G23JL7YR) [**Specharm Cheerleader Cheer Gifts Cheerleading Necklace for Women Mom Coach Team Cheer Stuff Accessories Birthday Gifts for Cheerleader**Specharm**$13.92**5.0★**▲ 217%**](https://www.amazon.com/dp/B0GJT5CPJS) [**Kendra Scott Womens Football Metal Strand Necklace Gold Metal White Cz One Size**Kendra Scott**$73.00**3.3★**▲ 200%**](https://www.amazon.com/dp/B0FBJ3KXQ2)
**~~View all trending →~~**
## **What buyers say about cheer necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Good price”*
**Gifting Purpose**17%
*“Cute gift for softball player”*
**Quality-Overall**11%
*“Good quality for the price & fast delivery”*
**Advertised Vs Actual Product**9%
*“As described”*
**Color**8%
*“Pretty”*
**Embellishment/Embroidery Quality**5%
*“Beautiful Jewelry”*
**Locking Mechanism**5%
*“Love the lock”*
**Shape/Style**5%
*“It is always fashionable and affordable”*
**Size-Overall**5%
*“It is the perfect size”*
**Chain/Key Quality**4%
*“Beautiful necklace”*
### **What buyers complain about **
**Durability**23%
*“Broke within 2 months”*
**Quality-Overall**18%
*“Super cheap”*
**Size-Overall**14%
*“smaller than expected”*
**Metal Authenticity**9%
*“The gold tarnishes real quick”*
**Chain/Key Quality**9%
*“The chain broke the first week”*
**Color**5%
*“it turned green”*
**Advertised Vs Actual Product**3%
*“My only critique is that the ad doesn't specify what the little white stone is made of”*
### **Top return reasons **
**Size-Overall**23%
**Chain/Key Quality**19%
**Color**11%
**Defective Material/Parts**9%
**Value For Money**5%
**Metal Authenticity**5%
**Fastener Quality**3%
**Neck Fit**3%
**Durability**3%
**Shape/Style**3%
## **Common questions**
- **Is cheer necklace profitable to sell on Amazon United States?**
- The niche generates $162K/yr across 24 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the cheer necklace niche?**
- 11 brands and 29 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in cheer necklace?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.6%.
- **When does demand for cheer necklace peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the cheer necklace niche?**
- Listings span $5.34–$73.00; the average listing price is $36.52 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.
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