---
title: "Chapstick Holder — $370K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/chapstick-holder"
last_updated: "2026-08-11T04:26:12.393Z"
locale: en
meta:
description: "Niche score 44/100 · $370K/yr market · 2.2M searches/yr · $7.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $370K/yr market · 2.2M searches/yr · $7.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chapstick Holder — $370K/yr Amazon US Niche (2026) - Flapen"
---
# **chapstick holder**
**Skip it**
Prices mostly outside the sweet spot ($4.79–$13.32) — this niche doesn't clear our bar today.
Market size 54Growth 14Conversion 28Competition 78Returns 90Price range 0Avg price 21Brand share 48Review moat 49Quality gap 23
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Market size**
**Good****$370K**
$370K/yr · 2.2M searches
**Review moat**
**Okay****1,618.3**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.45**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-22.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.79–$13.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, chapstick holder is a $370K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chapstick holder market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$373K–$447K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#1,951**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 78%
**Open market**
**18%**
- COOKOOKY19% - Thread Wallets18% - WK IEASON16% - WXCYDG14% - Pengxiaomei9% - Haevola6% - Open — no brand owns it (12 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.
125K75KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/chapstick-holder/trend)
## **Top chapstick holder search terms**
- **chapstick holder**876K/yr-28.0%1.5% conv. - **chapstick holder key chain**378K/yr-29.6%1.9% conv. - **lip balm holder**192K/yr-21.6%0.8% conv. - **chapstick keychain**103K/yr-12.9%1.1% conv. - **chapstick keychain holder**103K/yr-20.8%1.9% conv. - **lipstick holder keychain**67K/yr-8.5%0.4% conv. - **lip balm holder keychain**74K/yr-21.3%1.0% conv. - **chapstick holder keychain**57K/yr+2.4%1.2% conv. - **keychain chapstick holder**58K/yr-19.2%1.8% conv. - **chapstick holder for badge reel**33K/yr-1.7%2.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/chapstick-holder/search-terms)
## **Top chapstick holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$15K8%$30K12%$44K16%$59K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COOKOOKY Chapstick Holder Keychain Cute Lip Balm Keychain Holder (Small daisy)**COOKOOKY**$6.07**4.8★1,119 rev](https://www.amazon.com/dp/B0DG985YXB) [2**Pengxiaomei 3 Pcs Chapsticks Holder Keychain for Lipstick Easter Gifts for Women Easter Basket Stuffers(Pink Blue Black)**Pengxiaomei**$5.51**4.6★2,151 rev](https://www.amazon.com/dp/B09NPX88MB) [3**WXCYDG Chapstick Holder Keychain Chapsticks Lip Balm Holder Key Chain Lip Balm Keychain Holder with ClipWhite Flower**WXCYDG**$7.04**4.8★354 rev](https://www.amazon.com/dp/B0F2ZBBPP3) [4**WK IEASON - Lip Balm Holder Keychain Clip On Lipstick/Chapstick Sleeve Tight-Knit and Elastic (Pink/Light beige/Grey)**WK IEASON**$6.70**4.7★2,122 rev](https://www.amazon.com/dp/B09NVT4ZZH) [5**WXCYDG Black Cat Chapstick Holder Keychain Chapsticks Lip Balm Holder Key Chain Lip Balm Keychain Holder with Clip**WXCYDG**$9.12**4.8★354 rev](https://www.amazon.com/dp/B0F2ZCFJLG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)**Haevola**$8.15**78 rev9mo ago](https://www.amazon.com/dp/B0FV8T5M7K) [**HEYSKAY 3PCS Lipstick Holder Key Chain PU Leather Lip Balm Holder Keychain Lipstick Holder Lip Gloss Sleeves Keychain with Metal Clip**HEYSKAY**$7.17**109 rev11mo ago](https://www.amazon.com/dp/B0FH4V5VJ6) [**WXCYDG Chapstick Holder Keychain Chapsticks Lip Balm Holder Key Chain Lip Balm Keychain Holder with ClipWhite Flower**WXCYDG**$7.04**354 rev1y ago](https://www.amazon.com/dp/B0F2ZBBPP3) [**WXCYDG Black Cat Chapstick Holder Keychain Chapsticks Lip Balm Holder Key Chain Lip Balm Keychain Holder with Clip**WXCYDG**$9.12**354 rev1y ago](https://www.amazon.com/dp/B0F2ZCFJLG) [**WXCYDG Checkered Chapstick Holder Keychain Chapsticks Lip Balm Holder Key Chain Lip Balm Keychain Holder with Clip**WXCYDG**$9.30**354 rev1y ago](https://www.amazon.com/dp/B0F2ZC5GB8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Luna Beige)**Thread Wallets**$9.10**4.6★**▲ 113%**](https://www.amazon.com/dp/B0DQHJT5JK) [**Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Emmeline)**Thread Wallets**$8.93**4.6★**▲ 88%**](https://www.amazon.com/dp/B0CQTRC99B) [**Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Off-white)**Thread Wallets**$9.04**4.6★**▲ 85%**](https://www.amazon.com/dp/B08NSP5NFY) [**WK IEASON - Lip Balm Holder Keychain Clip On Lipstick Sleeve Chapstick Sleeve Holder Keychain Pack of 5 (Beige/green/yellow/black/rose)**WK IEASON**$6.87**4.7★**▲ 76%**](https://www.amazon.com/dp/B0BG4ZLTQR) [**Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Blossom)**Thread Wallets**$9.03**4.6★**▲ 73%**](https://www.amazon.com/dp/B0C5BWYW8X)
**~~View all trending →~~**
## **What buyers say about chapstick holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**20%
*“it's easy to do”*
**Quality-Overall**15%
*“Good quality”*
**Size-Overall**12%
*“it fits nicely”*
**Color**8%
*“Love the variety of colors”*
**Durability**7%
*“it has held up great”*
**Gifting Purpose**7%
*“Great for gifts”*
**Advertised Vs Actual Product**5%
*“Just what I was looking for”*
**Chain/Key Quality**4%
*“Well-constructed, pretty addition to your key chain”*
**Value For Money**4%
*“great value”*
**Stretchability/Expandability/Elasticity**2%
*“elastic band”*
### **What buyers complain about **
**Size-Overall**28%
*“Too small”*
**Strength**11%
*“The only fault is the clip isnt sturdy”*
**Durability**9%
*“Broke”*
**Ease Of Use**6%
*“Its a little difficult to get in”*
**Quality-Overall**5%
*“Cheap, breakable parts”*
**Stretchability/Expandability/Elasticity**5%
*“I lost my lip balm elastic”*
**Smell**4%
*“it has a a strong chemical smell which leads to the aquaphor tasting like chemicals”*
**Value For Money**4%
*“Disappointed given the cost”*
**Design-Overall**3%
*“I didn't get all 3 of the designs”*
**Advertised Vs Actual Product**3%
*“Not what I thought it was”*
### **Top return reasons **
**Size-Overall**57%
**Material Quality**5%
**Color**5%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Functionality-Overall**3%
**Ease Of Use**3%
**Stretchability/Expandability/Elasticity**2%
## **Common questions**
- **Is chapstick holder profitable to sell on Amazon United States?**
- The niche generates $370K/yr across 43 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the chapstick holder niche?**
- 18 brands and 31 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in chapstick holder?**
- Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 1.3%.
- **When does demand for chapstick holder peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the chapstick holder niche?**
- Listings span $4.79–$13.32; the average listing price is $7.45 (sweet spot $15–$100). The average incumbent carries 1,618 reviews — the moat a new listing must climb.
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