[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-clothing-shoes-jewelry-chappell-roan-wig":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":187,"baselines":221,"demand":226,"seasonality":331,"brandShare":332,"products":354,"feedback":489,"searchTerms":618,"related":628,"lastUpdated":172},"037e3a87-e75c-4cad-9412-8ae812d72d5a","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":47,"label":48,"slug":49,"href":50},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":167,"newProducts360":167,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":163,"brandCountYearAgo":173,"sellerCount":174,"signals":175,"avgBsr":177,"pageQuality":167,"unitsSoldMin":178,"unitsSoldAvgMin":167,"unitsSoldAvgMax":179,"revenueMin":180,"revenueMax":181,"avgBrandAgeMonths":182,"avgSellerAgeDays":183,"top20ClickShare":184,"top20BrandShare":184,"primePct":185,"oosRate":186},3950,20486,0.5811,-0.3407,0.0083,0.6539,4.16,573,23.23,19.18,27.87,13,1000,0.8462,0.1459,0,"chappell roan wig","chappell-roan-wig","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fchappell-roan-wig","Wigs","2026-07-10T21:02:03.777708+00:00",14,22,[176],"high_returns",2433,750,100,17423,23230,66,214,1,0.9231,0.0455,{"score":188,"verdict":189,"components":190},35,"skip",[191,195,197,201,204,206,209,214,216,219],{"key":192,"score":184,"weight":193,"raw":194},"marketSize",0.15,3949.89,{"key":196,"score":135,"weight":193,"raw":155},"growth",{"key":198,"score":199,"weight":200,"raw":156},"conversion",10,0.1,{"key":202,"score":203,"weight":193,"raw":157},"competition",33,{"key":205,"score":182,"weight":200,"raw":157},"brandShare",{"key":207,"score":208,"weight":200,"raw":158},"qualityGap",84,{"key":210,"score":211,"weight":212,"raw":213},"reviewMoat",73,0.05,572.54,{"key":215,"score":167,"weight":200,"raw":166},"returns",{"key":217,"score":218,"weight":212,"raw":160},"avgPrice",95,{"key":220,"score":218,"weight":212,"raw":184},"priceRange",{"avgRating":222,"medianPrice":223,"medianReturnRate":224,"nichesTracked":225},4.42,24.38,0.0215,115062,{"points":227,"droppedPartialWeek":330},[228,231,234,237,240,243,246,249,252,255,257,260,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,315,318,321,323,326,328],{"week":229,"volume":230},"2025-11-02",1424,{"week":232,"volume":233},"2025-11-09",271,{"week":235,"volume":236},"2025-11-16",231,{"week":238,"volume":239},"2025-11-23",167,{"week":241,"volume":242},"2025-11-30",194,{"week":244,"volume":245},"2025-12-07",125,{"week":247,"volume":248},"2025-12-14",119,{"week":250,"volume":251},"2025-12-21",131,{"week":253,"volume":254},"2025-12-28",139,{"week":256,"volume":245},"2026-01-04",{"week":258,"volume":259},"2026-01-11",150,{"week":261,"volume":242},"2026-01-18",{"week":263,"volume":264},"2026-01-25",158,{"week":266,"volume":267},"2026-02-01",208,{"week":269,"volume":270},"2026-02-08",264,{"week":272,"volume":273},"2026-02-15",295,{"week":275,"volume":276},"2026-02-22",291,{"week":278,"volume":279},"2026-03-01",258,{"week":281,"volume":282},"2026-03-08",149,{"week":284,"volume":285},"2026-03-15",153,{"week":287,"volume":288},"2026-03-22",182,{"week":290,"volume":291},"2026-03-29",193,{"week":293,"volume":294},"2026-04-05",120,{"week":296,"volume":297},"2026-04-12",166,{"week":299,"volume":300},"2026-04-19",181,{"week":302,"volume":303},"2026-04-26",140,{"week":305,"volume":306},"2026-05-03",137,{"week":308,"volume":309},"2026-05-10",128,{"week":311,"volume":312},"2026-05-17",115,{"week":314,"volume":245},"2026-05-24",{"week":316,"volume":317},"2026-05-31",112,{"week":319,"volume":320},"2026-06-07",118,{"week":322,"volume":303},"2026-06-14",{"week":324,"volume":325},"2026-06-21",111,{"week":327,"volume":251},"2026-06-28",{"week":329,"volume":294},"2026-07-05",false,null,{"top":333,"otherBrandCount":352,"otherClickShare":353},[334,337,340,343,346,349],{"brand":335,"clickShare":336},"yuehong",0.247,{"brand":338,"clickShare":339},"EssionTech",0.1443,{"brand":341,"clickShare":342},"Angelaicos",0.1113,{"brand":344,"clickShare":345},"JoneTing",0.0783,{"brand":347,"clickShare":348},"PUREHAIR",0.073,{"brand":350,"clickShare":351},"Gerulyss",0.0696,7,0.2765000000000001,[355,364,374,384,393,401,411,422,433,445,455,466,477],{"asin":356,"title":357,"brand":335,"imageUrl":358,"price":162,"rating":359,"reviews":360,"clickShare90":336,"clickShare360":361,"launchDate":362,"amazonUrl":363},"B01FS3ZG8E","yuehong Womens Long Curly Orange Wig Red Curly Wig Heat Resistant Synthetic Fibers Fluffy Cosplay Costume Hair for Anime Party","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41sRxv1EELL.jpg",4.3,966,0.2712,"2016-05-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01FS3ZG8E",{"asin":365,"title":366,"brand":338,"imageUrl":367,"price":368,"rating":369,"reviews":370,"clickShare90":339,"clickShare360":371,"launchDate":372,"amazonUrl":373},"B0F66RY43S","EssionTech Long Fox Red Hair Curly Wig Wavy Full Head Copper Red Halloween Wigs for Women Cosplay Costume Party wig (Fox Red)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51oMOOmB7PL.jpg",24.86,4,101,0.0923,"2025-04-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F66RY43S",{"asin":375,"title":376,"brand":341,"imageUrl":377,"price":378,"rating":379,"reviews":380,"clickShare90":342,"clickShare360":381,"launchDate":382,"amazonUrl":383},"B00OC9LYG4","Angelaicos Womens Fluffy Wavy Party Halloween Costume Merida Wig Long Brown","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4129d5uFoxL.jpg",22.84,4.5,1015,0.1034,"2014-10-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00OC9LYG4",{"asin":385,"title":386,"brand":344,"imageUrl":387,"price":388,"rating":359,"reviews":389,"clickShare90":345,"clickShare360":390,"launchDate":391,"amazonUrl":392},"B07TZGPPVR","JoneTing 56CM\u002F22nches Long Curly Orange Wig Female Red Curly Wig Women Orange Cosplay Wig for Princess Costume Party Wigs for Halloween Christmas+Wig Cap","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41n3DdzUNIL.jpg",22.81,345,0.0886,"2019-05-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07TZGPPVR",{"asin":394,"title":395,"brand":347,"imageUrl":396,"price":397,"rating":359,"reviews":163,"clickShare90":348,"clickShare360":398,"launchDate":399,"amazonUrl":400},"B0FGD8QL1V","PUREHAIR Womens Long Curly Red Orange Wig for Costume - Anime Princess Inspired Wigs for Halloween Cosplay Party (Adults)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51F0wPwmQzL.jpg",27.38,0.0729,"2025-07-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FGD8QL1V",{"asin":402,"title":403,"brand":350,"imageUrl":404,"price":405,"rating":406,"reviews":407,"clickShare90":351,"clickShare360":408,"launchDate":409,"amazonUrl":410},"B0DNX7DW15","Gerulyss Long Ginger Wig for Women Retro Copper Red Curly Wig with bangs Auburn Vintage Wig for Halloween Daily Use","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41bNJk74a+L.jpg",23.46,4.2,42,0.0965,"2024-11-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DNX7DW15",{"asin":412,"title":413,"brand":414,"imageUrl":415,"price":416,"rating":406,"reviews":417,"clickShare90":418,"clickShare360":419,"launchDate":420,"amazonUrl":421},"B00P2MITUE","ANOGOL Orange Curly Wig Women Ginger Princess Cosplay Wigs Long Curly Wig","ANOGOL","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51chboiUa1L.jpg",22.83,438,0.0539,0.1041,"2014-10-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00P2MITUE",{"asin":423,"title":424,"brand":425,"imageUrl":426,"price":427,"rating":369,"reviews":428,"clickShare90":429,"clickShare360":430,"launchDate":431,"amazonUrl":432},"B018J0WB9U","Miss U Hair Women Thick and Long Orange Ginger Curly Cosplay Wig Princess Costume Wig for Halloween Party","M MISS U HAIR","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51OPK-fjwqL.jpg",19.41,54,0.0504,0.0092,"2015-07-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB018J0WB9U",{"asin":434,"title":435,"brand":436,"imageUrl":437,"price":438,"rating":439,"reviews":440,"clickShare90":441,"clickShare360":442,"launchDate":443,"amazonUrl":444},"B07V23YMR6","Linfairy Long Curly Orange Wig Costume Halloween Cosplay Wig","Linfairy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51HYyKF-bPL.jpg",25,4.4,180,0.047,0.0093,"2016-11-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07V23YMR6",{"asin":446,"title":447,"brand":448,"imageUrl":449,"price":161,"rating":439,"reviews":450,"clickShare90":451,"clickShare360":452,"launchDate":453,"amazonUrl":454},"B00767J17I","Disguise Costumes Brave Merida Wig Red One Size","Disguise","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F510l946N4iL.jpg",800,0.0452,0.0588,"2012-02-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00767J17I",{"asin":456,"title":457,"brand":458,"imageUrl":459,"price":460,"rating":369,"reviews":461,"clickShare90":462,"clickShare360":463,"launchDate":464,"amazonUrl":465},"B08DM73QKW","MORTICIA Long Curly Supper Long Fluffy Big Curly Women Costume Cosplay Wig","MORTICIA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ISGUwI9dL.jpg",20.22,48,0.0348,0.0177,"2020-07-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08DM73QKW",{"asin":467,"title":468,"brand":469,"imageUrl":470,"price":471,"rating":369,"reviews":472,"clickShare90":473,"clickShare360":474,"launchDate":475,"amazonUrl":476},"B08K73MXSH","Rugelyss Long Wavy Wigs 28 Inches Natural Copper Fox Red Synthetic Kinky Curly Hair Wig for Women","Rugelyss","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51WHFUlOblL.jpg",23.07,751,0.0243,0.0196,"2020-07-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08K73MXSH",{"asin":478,"title":479,"brand":480,"imageUrl":481,"price":482,"rating":483,"reviews":484,"clickShare90":485,"clickShare360":486,"launchDate":487,"amazonUrl":488},"B0B5SSLKS3","Fencca Burgundy to Red Layered Long Curly Wigs for White Women Heat Synthetic 24inch Wine Red Long Wavy Wig Average Size Costume Daily Party Wig","Fencca","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51e4j6+svUL.jpg",23.11,3.5,2690,0.0209,0.0564,"2022-07-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B5SSLKS3",{"love":490,"hate":552,"returnReasons":594},[491,498,505,512,519,525,531,536,540,546],{"topic":492,"percentOfMentions":493,"verbatims":494},"Wig\u002FArtificial Hair Quality",0.309,[495,496,497],"Nice wig for the money","The wig is very comfortable","This wig is nice for the money",{"topic":499,"percentOfMentions":500,"verbatims":501},"Quality-Overall",0.11810000000000001,[502,503,504],"Great quality","Looks exactly like Merida from Brave Very good quality, beautiful color and texture, and long length","Well made",{"topic":506,"percentOfMentions":507,"verbatims":508},"Value For Money",0.09380000000000001,[509,510,511],"Great wig at a great $$$ Great wig for the cost","Good value","Great pri e for a great product",{"topic":513,"percentOfMentions":514,"verbatims":515},"Color",0.0833,[516,517,518],"Nice color and length","Also, the color is absolute perfection for Merida","Its nice in color",{"topic":520,"percentOfMentions":521,"verbatims":522},"Hair Styling",0.0625,[523,524],"it worked perfect without burning the hair at all","Back of wig was real cute, front... not so much",{"topic":526,"percentOfMentions":527,"verbatims":528},"Comfort-Overall",0.048600000000000004,[529,496,530],"It was comfortable","full & comfortable",{"topic":532,"percentOfMentions":533,"verbatims":534},"Gifting Purpose",0.0417,[535],"Was a gift",{"topic":537,"percentOfMentions":533,"verbatims":538},"Advertised Vs Actual Product",[539],"As described",{"topic":541,"percentOfMentions":542,"verbatims":543},"Thickness",0.0347,[544,545],"Thick, full & comfortable","Thick wig",{"topic":547,"percentOfMentions":548,"verbatims":549},"Size-Overall",0.0278,[550,551],"fits well","the length is incredible",[553,559,564,569,573,577,583,587,590],{"topic":513,"percentOfMentions":554,"verbatims":555},0.1528,[556,557,558],"It was orange","not the color in the pictures","the color is just off for me",{"topic":537,"percentOfMentions":554,"verbatims":560},[561,562,563],"Terrible does not look like the photo","Not close to the picture","Nothing Like Pictures",{"topic":547,"percentOfMentions":565,"verbatims":566},0.125,[567,568],"It's enormous and impossible to tame","Not as BIG as I thought",{"topic":541,"percentOfMentions":565,"verbatims":570},[571,572],"Hairline is WAY too thick","Thick LOTS OF HAIR",{"topic":574,"percentOfMentions":514,"verbatims":575},"Shape\u002FStyle",[576],"Very bad looking on the top",{"topic":492,"percentOfMentions":578,"verbatims":579},0.0694,[580,581,582],"not managable after one wear hopefully this one last longer the color isn't too bad still never understand why they put a person in th picture with hair or wig that is not the actual wig in real life the wig does not look like that when u get it again I cant give it 5 stars","its thicker up top then the bottom I wish it was thick threw the whole wig","This wig does not have a lace front",{"topic":584,"percentOfMentions":533,"verbatims":585},"Ease Of Use",[586],"Its definitely a little difficult to part",{"topic":499,"percentOfMentions":533,"verbatims":588},[589],"Cheap looking",{"topic":591,"percentOfMentions":533,"verbatims":592},"Natural Ingredients",[593],"The hairline is just weird and unnatural",[595,597,599,601,603,605,607,609,612,615],{"reason":492,"pct":596},0.40850000000000003,{"reason":547,"pct":598},0.18710000000000002,{"reason":513,"pct":600},0.1149,{"reason":537,"pct":602},0.1125,{"reason":499,"pct":604},0.034300000000000004,{"reason":574,"pct":606},0.0301,{"reason":608,"pct":606},"Suitability Long Hair",{"reason":610,"pct":611},"Product Condition",0.0144,{"reason":613,"pct":614},"Suitability Curly Hair",0.0126,{"reason":616,"pct":617},"Weight Heavy",0.0108,[619,624],{"term":620,"volume":621,"growthQoq":622,"conversionRate":623},"merida wig",9689,-0.2819,0.0327,{"term":168,"volume":625,"growthQoq":626,"conversionRate":627},10797,-0.4429,0.0094,[629,636,641,646,652,657],{"title":630,"href":631,"score":632,"verdict":633,"marketSize":634,"growth90":635},"first communion gifts for boys","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Ffirst-communion-gifts-for-boys",72,"watch",398262.51,2.2345,{"title":637,"href":638,"score":632,"verdict":633,"marketSize":639,"growth90":640},"fifa world cup 2026 tshirt","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Ffifa-world-cup-2026-tshirt",176846.26,21.9006,{"title":642,"href":643,"score":632,"verdict":633,"marketSize":644,"growth90":645},"american flag hat","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Famerican-flag-hat",764006.02,4.2878,{"title":647,"href":648,"score":632,"verdict":649,"marketSize":650,"growth90":651},"white socks men","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fwhite-socks-men","launch",2984249.86,0.1326,{"title":653,"href":654,"score":632,"verdict":633,"marketSize":655,"growth90":656},"american flag overalls","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Famerican-flag-overalls",661512.33,25.9772,{"title":658,"href":659,"score":211,"verdict":633,"marketSize":660,"growth90":661},"white ankle socks for men","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fwhite-ankle-socks-for-men",447876.73,0.8832]