---
title: "Champions — $103K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/champions"
last_updated: "2026-08-11T18:45:43.052Z"
locale: en
meta:
description: "Niche score 43/100 · $103K/yr market · 958K searches/yr · $21.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $103K/yr market · 958K searches/yr · $21.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Champions — $103K/yr Amazon US Niche (2026) - Flapen"
---
# **champions**
**Skip it**
Soft demand (-48.3% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 1Conversion 6Competition 88Returns 37Price range 87Avg price 91Brand share 75Review moat 13Quality gap 45
**Avg price**
**Great****$21.46**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$10.76–$54.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$103K**
$103K/yr · 958K searches
**Review moat**
**Bad****25,305.15**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-48.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, champions is a $103K/yr Amazon United States market (958K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **champions market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$129K–$172K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#199**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**109**
**Top-5 brand share**
**60%**
Top 20: 93%
**Top-5 click share**
**27%**
Top 20: 57%
**Open market**
**36%**
- Amazon Essentials29% - MAGCOMSEN10% - Hanes10% - PINSPARK5% - HovSiyla5% - TACVASEN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -48.3% search growth over the last 90 days.
100K60KSpike '24Black Friday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/champions/trend)
## **Top champions search terms**
- **mens lightweight hoodie**106K/yr-17.8%0.3% conv. - **lightweight hoodie men**113K/yr-33.3%0.5% conv. - **mens athletic hoodies**117K/yr-26.1%0.1% conv. - **thin hoodies for men**51K/yr-2.1%0.5% conv. - **gym hoodies for men**80K/yr-52.1%0.2% conv. - **work hoodies for men**112K/yr-65.3%0.3% conv. - **5xl hoodies for men big and tall**54K/yr-75.1%0.4% conv. - **mens work hoodie**40K/yr-71.6%0.1% conv. - **6xl hoodies for men big and tall**40K/yr-82.3%0.0% conv. - **mens fashion hoodies**20K/yr-52.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/champions/search-terms)
## **Top champions products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Lightweight Jersey Pullover Hoodie Soft Charcoal Heather X-Large**Amazon Essentials**$14.58**4.5★3,071 rev](https://www.amazon.com/dp/B07YF5CR2X) [2**MAGCOMSEN Mens Long Sleeve Hoodie for Men Sun Shirts UV Protection with Hooded Quick Dry Fishing Athletic Workout Shirts Black**MAGCOMSEN**$12.53**4.6★3,199 rev](https://www.amazon.com/dp/B07WRRD2KV) [3**Amazon Essentials Mens Lightweight Jersey Pullover Hoodie Soft Charcoal Heather Medium**Amazon Essentials**$14.57**4.5★3,071 rev](https://www.amazon.com/dp/B07YF4CVN2) [4**TACVASEN Long Sleeve Shirts for Men Lightweight Hoodie Men Dry Fit Active Hooded Shirts Sun Protection Hoodies SPF Tee Black L**TACVASEN**$11.71**4.6★1,327 rev](https://www.amazon.com/dp/B07WZZ6YMS) [5**Amazon Essentials Mens Lightweight French Terry Full-Zip Hoodie Indigo Medium**Amazon Essentials**$20.02**4.4★8,355 rev](https://www.amazon.com/dp/B08J93BPBJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PINSPARK Lightweight Pullover Hoodies for Men Long Sleeve Hoodie for Golf Gym Workout Athletic Sweatshirt Navy**PINSPARK**$14.83**797 rev1mo ago](https://www.amazon.com/dp/B0FDKN75T5) [**YOYI ABPOPA 5-Pack Mens Hoodies Long-Sleeve Shirts - UPF 50+ Sun Protection Shirts Lightweight Fishing Athletic Hoodies Black/Navy/Grey/Blue/Green M**YOYI ABPOPA**$38.62**56 rev5mo ago](https://www.amazon.com/dp/B0GKVGF8VD) [**QOSOQ Mens Cotton Linen Button Down Hoodies Long Sleeve Casual Hoodies Hawaiian Beach Top Lightweight Fashion Shirts White**QOSOQ**$22.33**177 rev1y ago](https://www.amazon.com/dp/B0FCMPJ7VX) [**HovSiyla 5 Pack Mens Fishing Shirts Long Sleeve UPF Sun Protection Hoodie Lightweight Hiking Running Swimming Athletic Shirt Black Grey White Navy Red Medium**HovSiyla**$30.87**258 rev1y ago](https://www.amazon.com/dp/B0FC2GSR6D) [**HovSiyla 5 Pack Mens Fishing Shirts Long Sleeve UPF Sun Protection Hoodie Lightweight Hiking Running Swimming Athletic Shirt Black Grey White Navy Red X-Large**HovSiyla**$30.63**258 rev1y ago](https://www.amazon.com/dp/B0FC2GFTFV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dickies Water Repellent Sleeve Logo Hoodie**Dickies**$20.34**4.4★**▲ 79%**](https://www.amazon.com/dp/B0DQWLSWL7) [**Amazon Essentials Mens Lightweight French Terry Full-Zip Hoodie Indigo Medium**Amazon Essentials**$20.02**4.4★**▲ 77%**](https://www.amazon.com/dp/B08J93BPBJ) [**YOYI ABPOPA 5-Pack Mens Hoodies Long-Sleeve Shirts - UPF 50+ Sun Protection Shirts Lightweight Fishing Athletic Hoodies Black/Navy/Grey/Blue/Green M**YOYI ABPOPA**$38.62**4.5★**▲ 76%**](https://www.amazon.com/dp/B0GKVGF8VD) [**QOSOQ Mens Cotton Linen Button Down Hoodies Long Sleeve Casual Hoodies Hawaiian Beach Top Lightweight Fashion Shirts White**QOSOQ**$22.33**3.8★**▲ 67%**](https://www.amazon.com/dp/B0FCMPJ7VX) [**Fishing Shirts for Men UPF 50+ Performance Hoodie Shirts Long Sleeve Sun Protection Moisture Wicking Dry Fit Shirts Active T-Shirt Black**MAGCOMSEN**$12.30**4.6★**▲ 66%**](https://www.amazon.com/dp/B083WCPYJS)
**~~View all trending →~~**
## **What buyers say about champions**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“not too tight”*
**Comfort-Overall**12%
*“Really comfortable”*
**Quality-Overall**11%
*“Excellent product”*
**Value For Money**9%
*“Good Value”*
**Weight Light**5%
*“lightweight and looks nice”*
**Material Quality**4%
*“Good material”*
**Warmth**4%
*“Definitely keep you warm”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Soft Feel**3%
*“soft material”*
**Color**3%
*“Color is good”*
### **What buyers complain about **
**Size-Overall**25%
*“Size down”*
**Quality-Overall**6%
*“Lower quality than I would have guessed even at this price”*
**Pockets/Compartments**6%
*“Small pockets”*
**Thickness**6%
*“Not as thick as I wanted”*
**Material Quality**4%
*“Feels like cheap material”*
**Thin**4%
*“Super thin”*
**Stretchability/Expandability/Elasticity**2%
*“Came stretched out”*
**Durability**2%
*“Didnt last”*
**Arm Fit**1%
*“Being it said for men i dont think there's any reason the arms are super long”*
**Zipper Quality**1%
*“Zipper broke after a few uses”*
### **Top return reasons **
**Size-Overall**56%
**Material Quality**6%
**Chest Fit**5%
**Sleeve Fit**4%
**Thin**4%
**Length**4%
**Color**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
## **Common questions**
- **Is champions profitable to sell on Amazon United States?**
- The niche generates $103K/yr across 78 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -48.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the champions niche?**
- 30 brands and 109 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in champions?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 4.0%.
- **When does demand for champions peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the champions niche?**
- Listings span $10.76–$54.18; the average listing price is $21.46 (sweet spot $15–$100). The average incumbent carries 25,305 reviews — the moat a new listing must climb.
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