---
title: "Chambray Shirt Men — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/chambray-shirt-men"
last_updated: "2026-08-11T02:22:29.768Z"
locale: en
meta:
description: "Niche score 43/100 · $85K/yr market · 589K searches/yr · $26.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $85K/yr market · 589K searches/yr · $26.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chambray Shirt Men — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **chambray shirt men**
**Skip it**
High returns (10.4%) — this niche doesn't clear our bar today.
Market size 21Growth 43Conversion 7Competition 87Returns 6Price range 82Avg price 95Brand share 19Review moat 33Quality gap 63
**Avg price**
**Incredible****$26.64**
avg listing price — sweet spot $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****$9.05–$44.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+14.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,165.52**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$85K**
$85K/yr · 589K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.4%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, chambray shirt men is a $85K/yr Amazon United States market (589K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chambray shirt men market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$80K–$107K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#937**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 62%
**Open market**
**5%**
- Levi's30% - Amazon Essentials26% - Dubinik13% - Wrangler13% - Wrangler Authentics11% - COOFANDY3% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — +14.8% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug, Oct, Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/chambray-shirt-men/trend)
## **Top chambray shirt men search terms**
- **chambray shirt men**87K/yr+14.7%0.5% conv. - **levis shirts for men**92K/yr+13.5%0.1% conv. - **levis t shirts for men**49K/yr+16.5%0.2% conv. - **mens chambray shirt**36K/yr+37.5%0.4% conv. - **wrangler denim shirts for men**58K/yr-18.4%0.7% conv. - **levis shirt**38K/yr+19.0%0.1% conv. - **levi shirts for men**31K/yr+17.6%0.2% conv. - **camisa levis para hombre**31K/yr+4.0%0.1% conv. - **camisas levis para hombres**29K/yr+7.5%0.1% conv. - **wrangler denim shirt**25K/yr-7.1%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/chambray-shirt-men/search-terms)
## **Top chambray shirt men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Regular-Fit Long-Sleeve Lightweight Cotton Chambray Shirt with Pockets Rinsed XX-Large**Amazon Essentials**$18.23**4.4★2,548 rev](https://www.amazon.com/dp/B07HL3SLW3) [2**Levis Mens 6-Pack Basic Crew Neck T-Shirt Black/White/Grey Large**Levi's**$39.27**4.1★64 rev](https://www.amazon.com/dp/B0G26T5D5Y) [3**Wrangler Mens Rugged Wear Basic One Pocket Denim Shirt**Wrangler**$30.01**4.6★8,574 rev](https://www.amazon.com/dp/B000UZDN5E) [4**Dubinik Chambray Shirt Men Cotton Mens Long Sleeve Button Down Shirts**Dubinik**$29.78**4.3★355 rev](https://www.amazon.com/dp/B0DBP8R27D) [5**Dubinik Denim Shirt Men Short Sleeve Button Down Mens Shirts 2 Pocket Western Soft Work Casual Cowboy with Comfortable**Dubinik**$30.58**4.5★1,636 rev](https://www.amazon.com/dp/B08CXZ5BHX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wrangler Authentics Mens Long Sleeve Classic Woven Button Down Shirt Light Chambray Large US**Wrangler Authentics**$27.08**11,444 rev3mo ago](https://www.amazon.com/dp/B073JQV6SX) [**Wrangler Authentics Mens Short Sleeve Classic Woven Shirt Light Chambray X-Large**Wrangler Authentics**$24.58**17,730 rev3mo ago](https://www.amazon.com/dp/B075JWZ1KR) [**Wrangler Authentics Mens Short Sleeve Classic Woven Shirt Dark Chambray X-Large**Wrangler Authentics**$24.74**17,730 rev3mo ago](https://www.amazon.com/dp/B06VWXCF67) [**AOTIK Mens Chambray Shirts Casual Button Down Shirt Short Sleeve Beach Summer Wedding Shirt Large Black**AOTIK**$17.45**49 rev4mo ago](https://www.amazon.com/dp/B0GM7L6JJ1) [**Levis Mens 6-Pack Basic Crew Neck T-Shirt Black/White/Grey Large**Levi's**$39.27**64 rev8mo ago](https://www.amazon.com/dp/B0G26T5D5Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Levis Mens 6-Pack Basic Crew Neck T-Shirt Black/White/Grey Large**Levi's**$39.27**4.1★**▲ 83%**](https://www.amazon.com/dp/B0G26T5D5Y) [**AOTIK Mens Chambray Shirts Casual Button Down Shirt Short Sleeve Beach Summer Wedding Shirt Large Black**AOTIK**$17.45**4.1★**▲ 83%**](https://www.amazon.com/dp/B0GM7L6JJ1) [**Levis Mens 6-Pack Basic Crew Neck T-Shirt Black/White/Grey X-Large**Levi's**$42.41**4.1★**▲ 63%**](https://www.amazon.com/dp/B0G26TN2Y2) [**Levis Mens 4-Pack Basic Crew Neck T-Shirt Black Medium**Levi's**$26.18**4.2★**▲ 63%**](https://www.amazon.com/dp/B0G26QKJJ5) [**Amazon Essentials Mens Regular-Fit Long-Sleeve Lightweight Cotton Chambray Shirt with Pockets Rinsed Large**Amazon Essentials**$16.58**4.4★**▲ 58%**](https://www.amazon.com/dp/B07HKSS2S9)
**~~View all trending →~~**
## **What buyers say about chambray shirt men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“Fits to size”*
**Quality-Overall**15%
*“Build quality seems solid”*
**Comfort-Overall**7%
*“Yep feels comfortable and cool”*
**Material Quality**7%
*“breathable material”*
**Value For Money**6%
*“Great value”*
**Soft Feel**4%
*“Material is soft”*
**Color**3%
*“great color”*
**Weight Light**3%
*“lightweight”*
**Advertised Vs Actual Product**2%
*“Accurate description of product”*
**Durability**2%
*“durable”*
### **What buyers complain about **
**Size-Overall**18%
*“found it slightly tight”*
**Quality-Overall**10%
*“Not Wrangler quality”*
**Thickness**5%
*“Thin”*
**Material Quality**5%
*“Very thin material”*
**Value For Money**3%
*“A little pricey”*
**Wrinkles**3%
*“Wrinkles really bad”*
**Shape/Style**2%
*“basic, not exquisitely supple or flattering, just a t shirt”*
**Sleeve Fit**2%
*“sleeves are too long”*
**Hard Feel**2%
*“Not very soft”*
**Color**1%
*“not just all one color”*
### **Top return reasons **
**Size-Overall**47%
**Chest Fit**8%
**Length**7%
**Material Quality**6%
**Sleeve Fit**6%
**Color**5%
**Shoulder Fit**4%
**Advertised Vs Actual Product**3%
**Waist Fit**3%
**Shape/Style**2%
## **Common questions**
- **Is chambray shirt men profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 58 tracked products. 14 of 26 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the chambray shirt men niche?**
- 10 brands and 32 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in chambray shirt men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 10.4% — above our launch gate.
- **When does demand for chambray shirt men peak?**
- Demand peaks in Jul–Aug–Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the chambray shirt men niche?**
- Listings span $9.05–$44.82; the average listing price is $26.64 (sweet spot $15–$100). The average incumbent carries 3,166 reviews — the moat a new listing must climb.
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