---
title: "Catboy Costume — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/catboy-costume"
last_updated: "2026-08-11T07:48:54.792Z"
locale: en
meta:
description: "Niche score 37/100 · $32K/yr market · 106K searches/yr · $23.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $32K/yr market · 106K searches/yr · $23.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Catboy Costume — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **catboy costume**
**Skip it**
A small market ($32K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 21Conversion 16Competition 79Returns 25Price range 85Avg price 95Brand share 32Review moat 46Quality gap 24
**Avg price**
**Incredible****$23.35**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.68–$45.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Okay****1,930.67**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$32K**
$32K/yr · 106K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, catboy costume is a $32K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **catboy costume market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$58K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#6,960**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **67%**
- **Out of stock**
- **13.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 76%
**Open market**
**10%**
- Disguise35% - INTIMO24% - PJ Masks15% - HSCTEK7% - Spirit Halloween5% - BIAOKS4% - Open — no brand owns it (8 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 18.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/catboy-costume/trend)
## **Top catboy costume search terms**
- **catboy costume**28K/yr+1.5%2.2% conv. - **cat boy costume**20K/yr+11.9%1.8% conv. - **cat costume for boys**9K/yr-32.9%0.0% conv. - **boys cat costume**8K/yr-42.1%0.0% conv. - **catboy costume 5t**6K/yr+3.2%3.8% conv. - **cat costume for toddler**9K/yr-38.9%0.0% conv. - **boy cat costume**4K/yr-33.1%0.5% conv. - **cat boy pj mask costume**9K/yr-60.3%1.4% conv. - **catboy costume 4t**8K/yr-54.5%3.7% conv. - **3t cat costume**6K/yr-18.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/catboy-costume/search-terms)
## **Top catboy costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Catboy Costume Official PJ Masks Glow Costume Jumpsuit and Mask Toddler Size Medium (3T-4T)**Disguise**$27.99**4.5★1,258 rev](https://www.amazon.com/dp/B01BTYS9OE) [2**HSCTEK Black Cat Onesie Costume Kids Toddler Funny Pet Pajamas Pjs Clothes 345T**HSCTEK**$28.87**4.6★270 rev](https://www.amazon.com/dp/B0DS53QC2F) [3**PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Catboy 2T)**INTIMO**$19.04**4.6★47 rev](https://www.amazon.com/dp/B0DFQCRK1L) [4**Disguise Catboy Costume for Kids Official PJ Masks Costume Jumpsuit Large (4-6)**Disguise**$24.60**4.6★13,486 rev](https://www.amazon.com/dp/B01BTYS8FY) [5**PJ Masks Toddler Girls Boys Catboy Character Costume Sleep Pajama Set (6)**INTIMO**$27.15**4.7★79 rev](https://www.amazon.com/dp/B0C1ZVBFTV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cat Wolf Fox Ears and Tail Costume Set with Bell Lace Choker**BIAOKS**$23.67**143 rev1y ago](https://www.amazon.com/dp/B0DZHFHSVR) [**HSCTEK Black Cat Onesie Costume Kids Toddler Funny Pet Pajamas Pjs Clothes 345T**HSCTEK**$28.87**270 rev1y ago](https://www.amazon.com/dp/B0DS53QC2F) [**Spirit Halloween Toddler Catboy Jumpsuit Costume - Pj Masks Unisex Child Size 2T Multicolor**Spirit Halloween**$34.29**1,439 rev1y ago](https://www.amazon.com/dp/B0DFY137QB) [**PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Catboy 2T)**INTIMO**$19.04**47 rev1y ago](https://www.amazon.com/dp/B0DFQCRK1L) [**PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Catboy 3T)**INTIMO**$21.28**47 rev1y ago](https://www.amazon.com/dp/B0DFQB7J77)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cat Wolf Fox Ears and Tail Costume Set with Bell Lace Choker**BIAOKS**$23.67**4.6★**▲ 277%**](https://www.amazon.com/dp/B0DZHFHSVR) [**HSCTEK Black Cat Onesie Costume Kids Toddler Funny Pet Pajamas Pjs Clothes 345T**HSCTEK**$28.87**4.6★**▲ 271%**](https://www.amazon.com/dp/B0DS53QC2F) [**PJ Masks Pajamas | Cozy Kids Pajamas | Catboy Owlette Gekko | Boys Cotton Pajama Set Size 4 Multicoloured**PJ Masks**$23.70**4.4★**▲ 242%**](https://www.amazon.com/dp/B074DXXGST) [**PJ Masks Toddler Girls Boys Catboy Character Costume Sleep Pajama Set (6)**INTIMO**$27.15**4.7★**▲ 232%**](https://www.amazon.com/dp/B0C1ZVBFTV) [**PJ Masks Toddler Girls Boys Catboy Character Costume Sleep Pajama Set (4T) Blue**INTIMO**$26.92**4.7★**▲ 209%**](https://www.amazon.com/dp/B0C1ZX6V49)
**~~View all trending →~~**
## **What buyers say about catboy costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“The quality of both accessories is excellent”*
**Size-Overall**10%
*“Fit perfect”*
**Material Quality**9%
*“Surprisingly great material quality”*
**Color**7%
*“So cute, matches the shows colors and has lasted many playtimes, Halloween costumes and birthday parties”*
**Comfort-Overall**7%
*“It is comfy”*
**Value For Money**6%
*“good value”*
**Soft Feel**5%
*“It was super soft as well”*
**Fun/Entertainment Experience**5%
*“These have given us endless fun”*
**Gifting Purpose**5%
*“This was a gift idea for my 3-year-old great-grandson”*
**Warmth**3%
*“It kept my daughter warm as Halloween is usually cold”*
### **What buyers complain about **
**Size-Overall**38%
*“Ran a little small, I thought”*
**Add-Ons/Attachments**9%
*“No accessories”*
**Zipper Quality**9%
*“Zipper Broke and Size is Too Small”*
**Durability**5%
*“It broke immediately”*
**Thickness**3%
*“The material is thicker”*
**Neck Fit**3%
*“Absolutely loved this set though the collar was too small for my husband's neck”*
### **Top return reasons **
**Size-Overall**64%
**Chest Fit**7%
**Zipper Quality**3%
**Value For Money**3%
**Waist Fit**3%
**Shoulder Fit**3%
**Quality-Overall**3%
**Advertised Vs Actual Product**2%
**Length**2%
**Material Quality**2%
## **Common questions**
- **Is catboy costume profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 43 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the catboy costume niche?**
- 14 brands and 64 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in catboy costume?**
- Top complaints mined from reviews: Size-Overall, Add-Ons/Attachments, Zipper Quality. The return rate is 5.1% — above our launch gate.
- **When does demand for catboy costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 18.0× the quietest.
- **What does it cost to enter the catboy costume niche?**
- Listings span $10.68–$45.75; the average listing price is $23.35 (sweet spot $15–$100). The average incumbent carries 1,931 reviews — the moat a new listing must climb.
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