---
title: "Cat Pins — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/cat-pins"
last_updated: "2026-08-11T02:21:32.814Z"
locale: en
meta:
description: "Niche score 52/100 · $41K/yr market · 202K searches/yr · $9.37 avg price. A small market ($41K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $41K/yr market · 202K searches/yr · $9.37 avg price. A small market ($41K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Pins — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **cat pins**
**Worth a look**
Shows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($41K/yr) keeps it on the watch list.
Market size 10Growth 30Conversion 27Competition 95Returns 96Price range 30Avg price 28Brand share 96Review moat 95Quality gap 20
**Brand share**
**Incredible****29%**
top-5 brand share — no brand owns this niche
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Review moat**
**Great****107.68**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$1.34–$20.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.37**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$41K**
$41K/yr · 202K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, cat pins is a $41K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat pins market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$56K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#24,775**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **78%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**67 **▼falling
**Sellers**
**75**
**Top-5 brand share**
**29%**
Top 20: 66%
**Top-5 click share**
**20%**
Top 20: 53%
**Open market**
**67%**
- Anjulery8% - THE ARTISAN'S WHISPER6% - CraftyDream5% - Aavedge5% - Generic5% - Dimeho4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/cat-pins/trend)
## **Top cat pins search terms**
- **cat pins**69K/yr+2.9%1.8% conv. - **cat pin**49K/yr+7.0%1.8% conv. - **cat brooch**27K/yr-5.2%0.9% conv. - **black cat pin**14K/yr+12.2%1.9% conv. - **cat enamel pin**13K/yr+10.2%1.5% conv. - **cat enamel pins**7K/yr+23.4%1.2% conv. - **black cat pins**6K/yr+17.4%2.6% conv. - **cute cat pins**4K/yr+18.2%1.4% conv. - **cat pins for backpacks**7K/yr+1.4%2.3% conv. - **cat brooch pin**6K/yr-36.4%1.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/cat-pins/search-terms)
## **Top cat pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8214%$2K6%$2K8%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**40 Pcs Cat Enamel Pins for Backpacks Christmas Party Gifts for Cat Lovers Funny Cats Lapel Pins Lovely Cute Brooch Gifts for People Who Love Cats Clothes Bags Accessories**CraftyDream**$18.54**4.5★65 rev](https://www.amazon.com/dp/B0FDQ2QVCM) [2**7 Pcs Cat Enamel Pin Cute Cartoon Animal Brooch Funny Alloy Lapel Pins Cat Clip Decoration Badges for Clothes Backpacks Jackets Bags Hat Valentines Day Gift Halloween Party**Dimeho**$6.14**4.7★124 rev](https://www.amazon.com/dp/B0DFM623YP) [3**16 pcs Funny Cat Meme Pins Unique Design & Premium Finish Soft Enamel Lapel Pins Set for Cat Lovers & Collectors**Generic**$18.31**5.0★6 rev](https://www.amazon.com/dp/B0FV3TVZG7) [4**PLwelth Cat Enamel Pin Cute Cat Brooches Lapel Pins for Women Men Animal Decorative Badge Jacket Hats Backpacks Bags Funny Medicine Bottle Jewelry Pin Antidepressants Metal Badge Brooch for Nurse Gift**PLwelth**$7.59**4.7★46 rev](https://www.amazon.com/dp/B0F1D44S54) [5**Geosar 20 Pieces Cat Pins for Backpacks Brooch Cute Cats Novelty Cartoon Animal Brooch Lovely Mini Lapel Pins for Backpacks Set Badges Clothing Bags Jackets**Geosar**$12.90**4.7★151 rev](https://www.amazon.com/dp/B0B63CYXKF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PURKARLAR Black Cat Enamel Pins Cute Brooches Lanyard Lapel Hat Pin Badge**Purkarlar**$5.99**33 rev2mo ago](https://www.amazon.com/dp/B0GYNB9D6V) [**Landical 30/60 Pcs Cute Enamel Pins Bulk Plant Flower Animal Halloween Gothic Fall Pumpkin Cartoon Lapel Pin Brooches Jewelry Gift for Backpack Clothes Hats Accessories(30 Pcs Black Cat)**Landical**$20.70**145 rev4mo ago](https://www.amazon.com/dp/B0GS62XMBJ) [**Cute Cat Enamel Pins Funny Cute Anti Depressantsfor Women Men Animal Decorative Badge Pins for Backpacks Jackets Bags Hats Nurse Gift**Hpgoxkd**$5.95**7 rev5mo ago](https://www.amazon.com/dp/B0GCDT7QS7) [**AAVEDGE Cat Pins Funny Enamel Pins for Backpacks Lapel Hat Pin.**Aavedge**$6.30**447 rev6mo ago](https://www.amazon.com/dp/B0GJC399PK) [**Cat Brooch Pin Enamel Cute Enamel Pins Bulk Funny Push Pin Decorative Brooch Badge Decorative Pins For Bags Party Favors Gift (18 PCS)**Yulinmon**$17.07**2 rev6mo ago](https://www.amazon.com/dp/B0GGQ8DN4G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PURKARLAR Black Cat Enamel Pins Cute Brooches Lanyard Lapel Hat Pin Badge**Purkarlar**$5.99**4.6★**▲ 343%**](https://www.amazon.com/dp/B0GYNB9D6V) [**Landical 30/60 Pcs Cute Enamel Pins Bulk Plant Flower Animal Halloween Gothic Fall Pumpkin Cartoon Lapel Pin Brooches Jewelry Gift for Backpack Clothes Hats Accessories(30 Pcs Black Cat)**Landical**$20.70**4.5★**▲ 343%**](https://www.amazon.com/dp/B0GS62XMBJ) [**Cute Cat Enamel Pins Funny Cute Anti Depressantsfor Women Men Animal Decorative Badge Pins for Backpacks Jackets Bags Hats Nurse Gift**Hpgoxkd**$5.95**3.5★**▲ 283%**](https://www.amazon.com/dp/B0GCDT7QS7) [**AAVEDGE Cat Pins Funny Enamel Pins for Backpacks Lapel Hat Pin.**Aavedge**$6.30**4.8★**▲ 194%**](https://www.amazon.com/dp/B0GJC399PK) [**Cat Brooch Pin Enamel Cute Enamel Pins Bulk Funny Push Pin Decorative Brooch Badge Decorative Pins For Bags Party Favors Gift (18 PCS)**Yulinmon**$17.07**5.0★**▲ 167%**](https://www.amazon.com/dp/B0GGQ8DN4G)
**~~View all trending →~~**
## **What buyers say about cat pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“are well made”*
**Value For Money**11%
*“Good buy”*
**Color**10%
*“Very cute colors”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Size-Overall**8%
*“perfect size”*
**Gifting Purpose**6%
*“Great Gift”*
**Soft Feel**5%
*“the enamel is smooth”*
**Design-Overall**5%
*“Theyre very stylish”*
**Strength**4%
*“these pins are super, super super stable and STAY”*
**Durability**3%
*“Looks cute and durable”*
### **What buyers complain about **
**Size-Overall**17%
*“not by much so decent size”*
**Quality-Overall**15%
*“they weren't well-made”*
**Durability**11%
*“Not as durable as enamel pins”*
**Chain/Key Quality**5%
*“The string the chain was attached to broke off easily”*
**Value For Money**4%
*“Barely worth a buck”*
**Locking Mechanism**3%
*“Does not secure”*
**Defective Material/Parts**3%
*“defective backs”*
**Color**3%
*“The pin is a hard black. I think the whole thing is enamel”*
**Advertised Vs Actual Product**2%
*“The picture doesn't even do it justice”*
**Weight Heavy**2%
*“it was a bit too heavy”*
### **Top return reasons **
**Size-Overall**34%
**Advertised Vs Actual Product**17%
**Defective Material/Parts**8%
**Design-Overall**8%
**Quality-Overall**5%
**Functionality-Overall**5%
**Color**4%
**Chain/Key Quality**3%
**Material Quality**3%
**Value For Money**3%
## **Common questions**
- **Is cat pins profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 94 tracked products. 2 of 39 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the cat pins niche?**
- 67 brands and 75 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 29% of demand.
- **What do buyers complain about in cat pins?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.9%.
- **When does demand for cat pins peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the cat pins niche?**
- Listings span $1.34–$20.95; the average listing price is $9.37 (sweet spot $15–$100). The average incumbent carries 108 reviews — the moat a new listing must climb.
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