---
title: "Cashmere — $641K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/cashmere"
last_updated: "2026-08-11T06:39:13.271Z"
locale: en
meta:
description: "Niche score 59/100 · $641K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $641K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cashmere — $641K/yr Amazon US Niche (2026) - Flapen"
---
# **cashmere**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 14Conversion 16Competition 95Returns 96Price range 54Avg price 94Brand share 71Review moat 29Quality gap 53
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Great****$48.94**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$641K**
$641K/yr · 1.0M searches
**Price range**
**Good****$3.89–$162.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,630.41**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-21.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, cashmere is a $641K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cashmere market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$734K–$979K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#758**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**63%**
Top 20: 96%
**Top-5 click share**
**18%**
Top 20: 44%
**Open market**
**31%**
- eos17% - SUUKSESS14% - NAADAM12% - Solova Daily11% - Arach&Cloz9% - RYYOYY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/cashmere/trend)
## **Top cashmere search terms**
- **eos set**221K/yr+12.3%0.2% conv. - **cashmere**241K/yr-40.6%0.4% conv. - **eos bundle**55K/yr+1.3%0.2% conv. - **eos gift set**114K/yr-14.5%0.7% conv. - **eos sets**38K/yr-2.6%0.1% conv. - **eos kit**28K/yr+1.5%0.2% conv. - **eos vanilla cashmere set**38K/yr-23.4%1.5% conv. - **eos bundle pack**24K/yr-20.4%0.1% conv. - **eos gift set for women**50K/yr-30.0%0.2% conv. - **cashmere tops for women**24K/yr-27.4%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/cashmere/search-terms)
## **Top cashmere products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$13K4%$26K6%$38K8%$51K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Womens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Large Regular Regular Almond)**Solova Daily**$94.68**4.9★22 rev](https://www.amazon.com/dp/B0FWW5WWHP) [2**RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 White**RYYOYY**$58.97**4.6★368 rev](https://www.amazon.com/dp/B0DB865HJ2) [3**eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz**eos**$9.48**4.7★76,612 rev](https://www.amazon.com/dp/B08KT2Z93D) [4**NAADAM Womens Original 100% Pure Cashmere Crewneck Pullover Sweater Pop Pink**NAADAM**$88.18**4.0★537 rev](https://www.amazon.com/dp/B0CWPPBT16) [5**Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size**Tree Hut**$18.14**4.6★606 rev](https://www.amazon.com/dp/B0FZWP44NM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tree Hut Tropic Glow Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Butter Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size**Tree Hut**$20.46**606 rev5mo ago](https://www.amazon.com/dp/B0FZWS18P4) [**SUUKSESS Women Silk Cashmere Blend Short Sleeve Pullover Sweater Wide V Neck Tops Business Casual (Camel M)**SUUKSESS**$23.80**21 rev6mo ago](https://www.amazon.com/dp/B0GBTCX5B8) [**SUUKSESS Women Silk Cashmere Blend Crew Neck Short Sleeve Sweaters Business Casual Knitted Blouses (Black S)**SUUKSESS**$23.37**76 rev7mo ago](https://www.amazon.com/dp/B0G7HR3LH2) [**SUUKSESS Women Silk Cashmere Blend Crew Neck Lightweight Sweater Vest Tops Sleeveless Tank Tops (White S)**SUUKSESS**$20.38**56 rev7mo ago](https://www.amazon.com/dp/B0G4Z2VFQ4) [**Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size**Tree Hut**$18.14**606 rev7mo ago](https://www.amazon.com/dp/B0FZWP44NM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUUKSESS Women Silk Cashmere Blend Crew Neck Short Sleeve Sweaters Business Casual Knitted Blouses (Black S)**SUUKSESS**$23.37**4.2★**▲ 244%**](https://www.amazon.com/dp/B0G7HR3LH2) [**SUUKSESS Women Silk Cashmere Blend Short Sleeve Pullover Sweater Wide V Neck Tops Business Casual (Camel M)**SUUKSESS**$23.80**4.2★**▲ 241%**](https://www.amazon.com/dp/B0GBTCX5B8) [**NAADAM Soft Ombre Poncho Sweater Pale Aqua M/L**NAADAM**$34.11**5.0★**▲ 240%**](https://www.amazon.com/dp/B0DK7QB11T) [**Tree Hut Tropic Glow Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Butter Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size**Tree Hut**$20.46**4.6★**▲ 230%**](https://www.amazon.com/dp/B0FZWS18P4) [**Vogewood Birthday Gift for Women-Duffle Bag with Shoe Compartment Personalized Gift-Weekender Bag for WomenOvernight Bag with Wet Pocket Girls Travel Bag with Makeup Bag Gifts for Grandma (Letter K)**Vogewood**$38.33**4.7★**▲ 226%**](https://www.amazon.com/dp/B0D5LC1572)
**~~View all trending →~~**
## **What buyers say about cashmere**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**45%
*“Fresh scent”*
**Soft Feel**11%
*“Smooth & creamy”*
**Moist/Dry**9%
*“Dries quickly”*
**Quality-Overall**5%
*“A+ quality”*
**Value For Money**3%
*“is affordable”*
**Size-Overall**3%
*“Amazing fit”*
**Suitability Dry Skin**2%
*“it very moisturizing for dry skin”*
**Color**2%
*“Beautiful color”*
**Absorbency**1%
*“absorbed well”*
**Comfort-Overall**1%
*“Very comfortable”*
### **What buyers complain about **
**Smell**29%
*“Weird smell”*
**Size-Overall**4%
*“size down”*
**Moist/Dry**4%
*“lacks hydration”*
**Motor Power**3%
*“Faulty Pump”*
**Leak-Proof**3%
*“Leaking upon arrival”*
**Durability**3%
*“The pump broke within one month”*
**Allergies**3%
*“Allergic reaction”*
**Thickness**2%
*“I found this shaving cream to be too thick”*
**Value For Money**2%
*“Expensive”*
**Ease Of Use**1%
*“Hard to open”*
### **Top return reasons **
**Size-Overall**29%
**Smell**16%
**Color**6%
**Leak-Proof**5%
**Length**5%
**Motor Power**5%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Chest Fit**3%
**Waist Fit**2%
## **Common questions**
- **Is cashmere profitable to sell on Amazon United States?**
- The niche generates $641K/yr across 101 tracked products. 10 of 45 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the cashmere niche?**
- 29 brands and 79 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in cashmere?**
- Top complaints mined from reviews: Smell, Size-Overall, Moist/Dry. The return rate is 0.9%.
- **When does demand for cashmere peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 10.8× the quietest.
- **What does it cost to enter the cashmere niche?**
- Listings span $3.89–$162.64; the average listing price is $48.94 (sweet spot $15–$100). The average incumbent carries 3,630 reviews — the moat a new listing must climb.
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